Tools & Wizards About Us
brandinst.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

brandinst.com

PHARMACEUTICAL BRAND NAMING | BRAND INSTITUTE | PRODUCT NAME DEVELOPMENT SERVICES | GLOBAL BRANDING

Page Load Speed

18.2 sec in total

First Response

802 ms

Resources Loaded

11.8 sec

Page Rendered

5.6 sec

brandinst.com screenshot

About Website

Click here to check amazing BRAND Inst content for United States. Otherwise, check out these important facts you probably never knew about brandinst.com

Brand Institute is a naming and brand identity consultancy with services in brand strategy, name development, market research, regulatory, and design.

Visit brandinst.com

Key Findings

We analyzed Brandinst.com page load time and found that the first response time was 802 ms and then it took 17.4 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

brandinst.com performance score

0

Network Requests Diagram

brandinst.com

802 ms

glyphicons.css

168 ms

halflings.css

406 ms

fontello.css

143 ms

flexslider.css

142 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 90% of them (52 requests) were addressed to the original Brandinst.com, 3% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.7 sec) relates to the external source Vars.hotjar.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 847.4 kB (28%)

Content Size

3.1 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandinst.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 22.2 kB

  • Original 27.2 kB
  • After minification 20.8 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.4 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.2 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 17.1 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BRAND Inst images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 703.9 kB

  • Original 912.1 kB
  • After minification 796.4 kB
  • After compression 208.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 703.9 kB or 77% of the original size.

CSS Optimization

-86%

Potential reduce by 104.2 kB

  • Original 121.8 kB
  • After minification 101.9 kB
  • After compression 17.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandinst.com needs all CSS files to be minified and compressed as it can save up to 104.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (36%)

Requests Now

56

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BRAND Inst. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandinst.com

brandinst.com

802 ms

glyphicons.css

glyphicons.css

168 ms

halflings.css

halflings.css

406 ms

fontello.css

fontello.css

143 ms

flexslider.css

flexslider.css

142 ms

nivo-slider.css

nivo-slider.css

374 ms

style.css

style.css

796 ms

logger.js

logger.js

365 ms

jquery.min.js

jquery.min.js

779 ms

bootstrap.min.js

bootstrap.min.js

339 ms

jquery.contenthover.min.js

jquery.contenthover.min.js

339 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

418 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

417 ms

jquery.easing.js

jquery.easing.js

417 ms

jquery.quicksand.js

jquery.quicksand.js

414 ms

ct.3LevelAccordion.min.js

ct.3LevelAccordion.min.js

762 ms

jquery-ui-effects.js

jquery-ui-effects.js

413 ms

ctDrillDown.min.js

ctDrillDown.min.js

517 ms

main.js

main.js

747 ms

css

css

790 ms

hotjar-518532.js

hotjar-518532.js

759 ms

logo.jpg

logo.jpg

540 ms

new-puma1.jpg

new-puma1.jpg

598 ms

slide01.jpg

slide01.jpg

597 ms

ustekinumab.jpg

ustekinumab.jpg

596 ms

cxcessor.jpg

cxcessor.jpg

550 ms

lipitor.jpg

lipitor.jpg

551 ms

invega.jpg

invega.jpg

663 ms

new-bricklane.jpg

new-bricklane.jpg

659 ms

frappuccino.jpg

frappuccino.jpg

550 ms

slide-fayd.jpg

slide-fayd.jpg

659 ms

viiv.jpg

viiv.jpg

611 ms

slide02.jpg

slide02.jpg

613 ms

hydraclear.jpg

hydraclear.jpg

657 ms

slide03.jpg

slide03.jpg

624 ms

humira.jpg

humira.jpg

626 ms

slide04.jpg

slide04.jpg

625 ms

aralez.jpg

aralez.jpg

626 ms

new-bk.jpg

new-bk.jpg

917 ms

rebinyn.jpg

rebinyn.jpg

625 ms

brineura.jpg

brineura.jpg

916 ms

tecentriq.jpg

tecentriq.jpg

917 ms

symproic.jpg

symproic.jpg

917 ms

emflaza.jpg

emflaza.jpg

917 ms

cinqaero.jpg

cinqaero.jpg

917 ms

ocaliva.jpg

ocaliva.jpg

917 ms

axumin.jpg

axumin.jpg

974 ms

2-skilled.jpg

2-skilled.jpg

1075 ms

2efficient.jpg

2efficient.jpg

973 ms

2-21years.jpg

2-21years.jpg

1074 ms

2-regional.jpg

2-regional.jpg

1075 ms

2-78percent.jpg

2-78percent.jpg

1245 ms

membersof.jpg

membersof.jpg

1075 ms

modules-f524bccd859bfc7e394e1123f7f90405.js

modules-f524bccd859bfc7e394e1123f7f90405.js

865 ms

rcj-99d43ead6bdf30da8ed5ffcb4f17100c.html

rcj-99d43ead6bdf30da8ed5ffcb4f17100c.html

2736 ms

glyphiconshalflings-regular.woff

glyphiconshalflings-regular.woff

1160 ms

ga.js

ga.js

47 ms

__utm.gif

__utm.gif

590 ms

SEO Factors

brandinst.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandinst.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandinst.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandinst.com

Open Graph description is not detected on the main page of BRAND Inst. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: