Report Summary

  • 58

    Performance

    Renders faster than
    74% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

brandit.co

BRANDiT | Branding & Digital Studio in Lebanon and Dubai

Page Load Speed

2.9 sec in total

First Response

515 ms

Resources Loaded

2.3 sec

Page Rendered

94 ms

brandit.co screenshot

About Website

Click here to check amazing BRANDiT content. Otherwise, check out these important facts you probably never knew about brandit.co

BRANDiT is an international award winning design agency, based in Beirut Lebanon, specialized in branding, visual identity and digital services.

Visit brandit.co

Key Findings

We analyzed Brandit.co page load time and found that the first response time was 515 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

brandit.co performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value7.8 s

23/100

10%

TBT (Total Blocking Time)

Value160 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.2 s

62/100

10%

Network Requests Diagram

brandit.co

515 ms

site_global.css

252 ms

master_a-master.css

463 ms

index.css

480 ms

require.js

507 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 87% of them (26 requests) were addressed to the original Brandit.co, 7% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Musecdn.businesscatalyst.com. The less responsive or slowest element that took the longest time to load (956 ms) belongs to the original domain Brandit.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 86.9 kB (22%)

Content Size

387.5 kB

After Optimization

300.6 kB

In fact, the total size of Brandit.co main page is 387.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 165.7 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 83.6 kB

  • Original 92.6 kB
  • After minification 75.3 kB
  • After compression 9.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.3 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.6 kB or 90% of the original size.

Image Optimization

-1%

Potential reduce by 1.1 kB

  • Original 165.7 kB
  • After minification 164.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BRANDiT images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.9 kB

  • Original 118.4 kB
  • After minification 118.4 kB
  • After compression 116.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 375 B

  • Original 10.8 kB
  • After minification 10.8 kB
  • After compression 10.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandit.co has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (50%)

Requests Now

28

After Optimization

14

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BRANDiT. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

brandit.co accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

brandit.co best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brandit.co SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandit.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandit.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of BRANDiT. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: