5.3 sec in total
2 sec
2.9 sec
332 ms
Welcome to brandmechanics.com homepage info - get ready to check Brand Mechanics best content right away, or after learning these important things about brandmechanics.com
Single-source, hands-on resource for Brand Strategy, Account Planning, Qualitative Research, Elevator Pitch and Synectics services.
Visit brandmechanics.comWe analyzed Brandmechanics.com page load time and found that the first response time was 2 sec and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
brandmechanics.com performance score
name
value
score
weighting
Value2.4 s
70/100
10%
Value5.8 s
15/100
25%
Value6.5 s
39/100
10%
Value150 ms
94/100
30%
Value0
100/100
15%
Value7.1 s
52/100
10%
2002 ms
89 ms
60 ms
62 ms
142 ms
Our browser made a total of 52 requests to load all elements on the main page. We found that 92% of them (48 requests) were addressed to the original Brandmechanics.com, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Brandmechanics.com.
Page size can be reduced by 351.2 kB (37%)
948.2 kB
597.0 kB
In fact, the total size of Brandmechanics.com main page is 948.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 506.7 kB which makes up the majority of the site volume.
Potential reduce by 34.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.7 kB or 76% of the original size.
Potential reduce by 31.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Mechanics images are well optimized though.
Potential reduce by 182.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 182.1 kB or 66% of the original size.
Potential reduce by 103.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandmechanics.com needs all CSS files to be minified and compressed as it can save up to 103.1 kB or 85% of the original size.
Number of requests can be reduced by 23 (46%)
50
27
The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Mechanics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
brandmechanics.com
2002 ms
wp-emoji-release.min.js
89 ms
sdm_wp_styles.css
60 ms
quotes-collection.css
62 ms
screen.css
142 ms
skin.css
62 ms
style.css
90 ms
css
24 ms
jquery.js
196 ms
jquery-migrate.min.js
87 ms
sdm_wp_scripts.js
115 ms
quotes-collection.js
114 ms
style.css
30 ms
jquery.easing.min.js
43 ms
jquery.anythingslider.min.js
57 ms
swfobject.js
43 ms
jquery.anythingslider.video.min.js
43 ms
BM-Logo+Text-final.png
475 ms
button-client-login-sprites2.png
189 ms
blank.gif
209 ms
menu-bg-metal.jpg
326 ms
brushed-steel-feature.jpg
1109 ms
site_layout_sprites.png
435 ms
670_brand-660x320.jpg
576 ms
675_account_planning-660x320.jpg
537 ms
674_qualitative-660x320.jpg
573 ms
671_elevator_blu-660x320.jpg
566 ms
676_synectics-660x320.jpg
772 ms
673_fbe_workshop-660x320.jpg
976 ms
slider_shadow.png
596 ms
cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff
8 ms
BrandMechanicsFrontCover-sm.jpg
523 ms
Testimonial-nosearch01-Home.png
707 ms
loading.gif
370 ms
839_07-123x125.jpg
398 ms
image_shadow.png
428 ms
jquery.nav.js
441 ms
jquery.colorbox.js
495 ms
jquery.imagesloaded.min.js
513 ms
custom.js
550 ms
anythingSliderInit.js
530 ms
comment-reply.min.js
540 ms
jquery.tools.validator.min.js
559 ms
827_06-123x125.jpg
680 ms
jquery.tools.tabs.min.js
574 ms
ga.js
90 ms
scroll_top_buttons.png
68 ms
brushed-steel-slider-bg.jpg
156 ms
readmore-button.png
285 ms
__utm.gif
21 ms
anything_slider_sprites.png
206 ms
anything_slider_sprites_BM.png
47 ms
brandmechanics.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
brandmechanics.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
brandmechanics.com SEO score
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandmechanics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandmechanics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brandmechanics.com
Open Graph description is not detected on the main page of Brand Mechanics. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: