Access brandmetrics.com. Brand Metrics

Report Summary

About Website

Welcome to brandmetrics.com homepage info - get ready to check Brand Metrics best content for France right away, or after learning these important things about brandmetrics.com

Brand Metrics: Revolutionizing digital campaign effectiveness measurement with a cookie-free, scalable brand lift solution for tracking key brand perf

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name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

90/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

69/100

25%

SI (Speed Index)

Value1.8 s

100/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.375

28/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

brandmetrics.com

20 ms

www.brandmetrics.com

36 ms

variables.css

363 ms

style.css

369 ms

blocks.css

359 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 93% of them (27 requests) were addressed to the original Brandmetrics.com, 7% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Brandmetrics.com.

Content Size

836.2 kB

After Optimization

807.7 kB

In fact, the total size of Brandmetrics.com main page is 836.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 791.0 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 8.4 kB

Original 12.3 kB
After minification 12.2 kB
After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.4 kB or 69% of the original size.

Image Optimization

-1%

Potential reduce by 7.0 kB

Original 791.0 kB
After minification 784.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Metrics images are well optimized though.

JavaScript Optimization

-51%

Potential reduce by 12.3 kB

Original 23.8 kB
After minification 23.8 kB
After compression 11.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.3 kB or 51% of the original size.

CSS Optimization

-8%

Potential reduce by 700 B

Original 9.0 kB
After minification 9.0 kB
After compression 8.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandmetrics.com has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Metrics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

SV
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandmetrics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Swedish language. Our system also found out that Brandmetrics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandmetrics.com

Open Graph data is detected on the main page of Brand Metrics. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Brand Metrics

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)