Tools & Wizards About Us
brandnew.ie screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

brandnew.ie

Brand Consultancy | Brand New Creative | Design and Branding agency in Dublin

Page Load Speed

4.7 sec in total

First Response

263 ms

Resources Loaded

3.2 sec

Page Rendered

1.2 sec

brandnew.ie screenshot

About Website

Click here to check amazing Brand New content. Otherwise, check out these important facts you probably never knew about brandnew.ie

We love building strong brands for small, medium and entrepreneurial businesses and converting brand potential into reality.

Visit brandnew.ie

Key Findings

We analyzed Brandnew.ie page load time and found that the first response time was 263 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

brandnew.ie performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value720 ms

41/100

30%

CLS (Cumulative Layout Shift)

Value0.036

100/100

15%

TTI (Time to Interactive)

Value8.8 s

36/100

10%

Network Requests Diagram

brandnew.ie

263 ms

brandnew.ie

571 ms

js

77 ms

jfmzjjjfjq

34 ms

htp8kca.css

276 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 84% of them (68 requests) were addressed to the original Brandnew.ie, 5% (4 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Clarity.ms. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Brandnew.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 591.2 kB (41%)

Content Size

1.5 MB

After Optimization

859.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandnew.ie main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 697.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 589.7 kB

  • Original 697.3 kB
  • After minification 697.3 kB
  • After compression 107.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 589.7 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 48 B

  • Original 618.4 kB
  • After minification 618.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand New images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.5 kB

  • Original 135.4 kB
  • After minification 135.4 kB
  • After compression 133.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 15 (25%)

Requests Now

60

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand New. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

brandnew.ie

brandnew.ie

263 ms

brandnew.ie

brandnew.ie

571 ms

js

js

77 ms

jfmzjjjfjq

jfmzjjjfjq

34 ms

htp8kca.css

htp8kca.css

276 ms

js

js

143 ms

autoptimize_374e28fb53a2c9e92e4512ff422a30a6.js

autoptimize_374e28fb53a2c9e92e4512ff422a30a6.js

22 ms

clarity.js

clarity.js

5 ms

p.css

p.css

19 ms

js

js

153 ms

down_arrow.svg

down_arrow.svg

111 ms

logo.svg

logo.svg

139 ms

search_icon.svg

search_icon.svg

153 ms

search_close.svg

search_close.svg

157 ms

arrow_link.svg

arrow_link.svg

503 ms

arrow_link_small.svg

arrow_link_small.svg

156 ms

star.svg

star.svg

150 ms

arrow_link_prev.svg

arrow_link_prev.svg

566 ms

arrow_link_small_new.svg

arrow_link_small_new.svg

163 ms

GoogleReviewsIcon.svg

GoogleReviewsIcon.svg

201 ms

twitter.svg

twitter.svg

183 ms

facebook.svg

facebook.svg

181 ms

instagram.svg

instagram.svg

185 ms

linkedin.svg

linkedin.svg

187 ms

ESKlarheitKurrentTRIAL-Regular.woff

ESKlarheitKurrentTRIAL-Regular.woff

434 ms

ESKlarheitKurrentTRIAL-Medium.woff

ESKlarheitKurrentTRIAL-Medium.woff

472 ms

ESKlarheitKurrentTRIAL-Light.woff

ESKlarheitKurrentTRIAL-Light.woff

472 ms

ESKlarheitKurrentTRIAL-Extralight.woff

ESKlarheitKurrentTRIAL-Extralight.woff

473 ms

ESKlarheitKurrentTRIAL-Semibold.woff

ESKlarheitKurrentTRIAL-Semibold.woff

767 ms

ESKlarheitKurrentTRIAL-Bold.woff

ESKlarheitKurrentTRIAL-Bold.woff

444 ms

ESKlarheitKurrentTRIAL-Extrabold.woff

ESKlarheitKurrentTRIAL-Extrabold.woff

778 ms

ESKlarheitKurrentTRIAL-Italic.woff

ESKlarheitKurrentTRIAL-Italic.woff

832 ms

ESKlarheitKurrentTRIAL-MediumItalic.woff

ESKlarheitKurrentTRIAL-MediumItalic.woff

800 ms

ESKlarheitKurrentTRIAL-LightItalic.woff

ESKlarheitKurrentTRIAL-LightItalic.woff

830 ms

ESKlarheitKurrentTRIAL-ExtralightItalic.woff

ESKlarheitKurrentTRIAL-ExtralightItalic.woff

813 ms

ESKlarheitKurrentTRIAL-SemiboldItalic.woff

ESKlarheitKurrentTRIAL-SemiboldItalic.woff

1111 ms

ESKlarheitKurrentTRIAL-BoldItalic.woff

ESKlarheitKurrentTRIAL-BoldItalic.woff

1139 ms

ESKlarheitKurrentTRIAL-ExtraboldItalic.woff

ESKlarheitKurrentTRIAL-ExtraboldItalic.woff

1127 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1276 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1178 ms

js

js

61 ms

analytics.js

analytics.js

58 ms

collect

collect

20 ms

BNC_homepage.jpg

BNC_homepage.jpg

734 ms

collect

collect

13 ms

ga-audiences

ga-audiences

29 ms

Brand_New_Creative_Design_Agency_About_US13-500x391.jpg

Brand_New_Creative_Design_Agency_About_US13-500x391.jpg

703 ms

J064-BNC-WEBSITE_PROJECT_PAGE_2b_lower-500x391.jpg

J064-BNC-WEBSITE_PROJECT_PAGE_2b_lower-500x391.jpg

712 ms

logo_ani_new.gif

logo_ani_new.gif

720 ms

BNC_Home_Page_HOWWEWORK2-500x391.jpeg

BNC_Home_Page_HOWWEWORK2-500x391.jpeg

732 ms

J351_PROJECT_ROLLOVERS_G5_-800x625.jpg

J351_PROJECT_ROLLOVERS_G5_-800x625.jpg

738 ms

J351_PROJECT_ROLLOVERS_Oriana_B-800x625.jpg

J351_PROJECT_ROLLOVERS_Oriana_B-800x625.jpg

707 ms

BNC_tayto_home-800x625.webp

BNC_tayto_home-800x625.webp

702 ms

BNC_Braeburn_home-800x625.webp

BNC_Braeburn_home-800x625.webp

710 ms

BNC_Home_Page_HOWWEWORK2-800x625-1-800x625.webp

BNC_Home_Page_HOWWEWORK2-800x625-1-800x625.webp

705 ms

J351_Testimonials2-150x150.jpg

J351_Testimonials2-150x150.jpg

704 ms

alannah-150x150.jpg

alannah-150x150.jpg

710 ms

J351_Testimonial_penpics4-150x150.jpg

J351_Testimonial_penpics4-150x150.jpg

697 ms

J351_Testimonial_penpics-150x150.jpg

J351_Testimonial_penpics-150x150.jpg

679 ms

J351_Testimonials-150x150.jpg

J351_Testimonials-150x150.jpg

675 ms

J351_Testimonials3-150x150.jpg

J351_Testimonials3-150x150.jpg

658 ms

J351_Testimonial_penpics5-150x150.jpg

J351_Testimonial_penpics5-150x150.jpg

667 ms

google-rating.png

google-rating.png

644 ms

clutch.gif

clutch.gif

628 ms

BNC_SERVICES_IMAGES-300x300.webp

BNC_SERVICES_IMAGES-300x300.webp

603 ms

J351_Testimonial_penpics3-150x150.jpg

J351_Testimonial_penpics3-150x150.jpg

614 ms

BNC_SERVICES_IMAGES3-300x300.webp

BNC_SERVICES_IMAGES3-300x300.webp

605 ms

BNC_SERVICES_IMAGES2-300x300.webp

BNC_SERVICES_IMAGES2-300x300.webp

614 ms

BNC_SERVICES_IMAGES4-300x300.webp

BNC_SERVICES_IMAGES4-300x300.webp

604 ms

BNC_SERVICES_IMAGES5-300x300.webp

BNC_SERVICES_IMAGES5-300x300.webp

949 ms

BNC_SERVICES_IMAGES6-300x300.webp

BNC_SERVICES_IMAGES6-300x300.webp

581 ms

BNC_SERVICES_IMAGES7-300x300.webp

BNC_SERVICES_IMAGES7-300x300.webp

601 ms

BNC_SERVICES_IMAGES8-300x300.webp

BNC_SERVICES_IMAGES8-300x300.webp

929 ms

BNC_SERVICES_IMAGES9-300x300.webp

BNC_SERVICES_IMAGES9-300x300.webp

580 ms

BNC_SERVICES_IMAGES10-300x300.webp

BNC_SERVICES_IMAGES10-300x300.webp

549 ms

BNC_SERVICES_IMAGES11-300x300.webp

BNC_SERVICES_IMAGES11-300x300.webp

526 ms

BrandNew_CTA_3-800x625.webp

BrandNew_CTA_3-800x625.webp

517 ms

BNC_SERVICES_IMAGES12-300x300.webp

BNC_SERVICES_IMAGES12-300x300.webp

520 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

367 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

361 ms

c.gif

c.gif

8 ms

Accessibility Review

brandnew.ie accessibility score

85

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

brandnew.ie best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Page has valid source maps

SEO Factors

brandnew.ie SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandnew.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandnew.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandnew.ie

Open Graph data is detected on the main page of Brand New. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: