Report Summary

  • 0

    Performance

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

brandoxygen.com

Brand Oxygen provides marketing, e-marketing and online promotions services.

Page Load Speed

2.2 sec in total

First Response

772 ms

Resources Loaded

1.4 sec

Page Rendered

70 ms

brandoxygen.com screenshot

About Website

Visit brandoxygen.com now to see the best up-to-date Brand Oxygen content and also check out these interesting facts you probably never knew about brandoxygen.com

Brand Oxygen is a marketing agency that offers e-marketing support through online promotions, new media programmes and marketing planning services.

Visit brandoxygen.com

Key Findings

We analyzed Brandoxygen.com page load time and found that the first response time was 772 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

brandoxygen.com performance score

0

Network Requests Diagram

brandoxygen.com

772 ms

www.brandoxygen.co.uk

255 ms

imass.css

114 ms

TopSpacer.jpg

323 ms

Spacer.jpg

209 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that 9% of them (1 request) were addressed to the original Brandoxygen.com, 91% (10 requests) were made to Brandoxygen.co.uk. The less responsive or slowest element that took the longest time to load (772 ms) belongs to the original domain Brandoxygen.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.7 kB (11%)

Content Size

24.6 kB

After Optimization

21.9 kB

In fact, the total size of Brandoxygen.com main page is 24.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 21.2 kB which makes up the majority of the site volume.

HTML Optimization

-54%

Potential reduce by 526 B

  • Original 969 B
  • After minification 965 B
  • After compression 443 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 526 B or 54% of the original size.

Image Optimization

-1%

Potential reduce by 121 B

  • Original 21.2 kB
  • After minification 21.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Oxygen images are well optimized though.

CSS Optimization

-82%

Potential reduce by 2.0 kB

  • Original 2.5 kB
  • After minification 2.1 kB
  • After compression 451 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandoxygen.com needs all CSS files to be minified and compressed as it can save up to 2.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (50%)

Requests Now

10

After Optimization

5

The browser has sent 10 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Oxygen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Accessibility Review

brandoxygen.com accessibility score

67

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brandoxygen.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

brandoxygen.com SEO score

67

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandoxygen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandoxygen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brand Oxygen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: