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brandpost.co.nz screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

brandpost.co.nz

InkPost: New Zealand's Premier Ink & Toner Supplier

Page Load Speed

9.1 sec in total

First Response

444 ms

Resources Loaded

8.3 sec

Page Rendered

362 ms

brandpost.co.nz screenshot

About Website

Click here to check amazing Brand Post content for New Zealand. Otherwise, check out these important facts you probably never knew about brandpost.co.nz

Experience top-quality printer ink & toner supplies from one of NZ's most trusted toner and cartridge suppliers. Enjoy our vast selection of fast delivery services.

Visit brandpost.co.nz

Key Findings

We analyzed Brandpost.co.nz page load time and found that the first response time was 444 ms and then it took 8.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

brandpost.co.nz performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value180 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value12.5 s

14/100

10%

Network Requests Diagram

brandpost.co.nz

444 ms

inkpost.co.nz

1268 ms

jquery.min.js

342 ms

jquery-migrate.min.js

547 ms

slick.min.js

631 ms

Our browser made a total of 127 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Brandpost.co.nz, 98% (125 requests) were made to Inkpost.co.nz and 1% (1 request) were made to Cdn1.stamped.io. The less responsive or slowest element that took the longest time to load (3.1 sec) relates to the external source Inkpost.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 12.5 MB (83%)

Content Size

15.0 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Brandpost.co.nz main page is 15.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 14.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 406.6 kB

  • Original 473.6 kB
  • After minification 468.8 kB
  • After compression 67.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 406.6 kB or 86% of the original size.

Image Optimization

-84%

Potential reduce by 12.1 MB

  • Original 14.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brand Post needs image optimization as it can save up to 12.1 MB or 84% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 1.5 kB

  • Original 193.4 kB
  • After minification 193.4 kB
  • After compression 191.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 43 (35%)

Requests Now

123

After Optimization

80

  • AJAX
  • Images
  • JavaScript

The browser has sent 123 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Post. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

brandpost.co.nz

brandpost.co.nz

444 ms

inkpost.co.nz

inkpost.co.nz

1268 ms

jquery.min.js

jquery.min.js

342 ms

jquery-migrate.min.js

jquery-migrate.min.js

547 ms

slick.min.js

slick.min.js

631 ms

slick-init.js

slick-init.js

668 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

671 ms

add-to-cart.min.js

add-to-cart.min.js

666 ms

js.cookie.min.js

js.cookie.min.js

668 ms

woocommerce.min.js

woocommerce.min.js

747 ms

cookie.min.js

cookie.min.js

832 ms

gens-raf-public.js

gens-raf-public.js

868 ms

woo-stamped.io-public.js

woo-stamped.io-public.js

869 ms

public.js

public.js

869 ms

menu.js

menu.js

875 ms

dismissible-wp-notices.js

dismissible-wp-notices.js

870 ms

jquery.easing.min.js

jquery.easing.min.js

954 ms

jquery.fitvids.min.js

jquery.fitvids.min.js

990 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

993 ms

26241-layout.js

26241-layout.js

990 ms

site_main.js

site_main.js

1001 ms

awdr-dynamic-price.js

awdr-dynamic-price.js

1070 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

1155 ms

gtm4wp-ecommerce-generic.js

gtm4wp-ecommerce-generic.js

1190 ms

gtm4wp-woocommerce.js

gtm4wp-woocommerce.js

1198 ms

metorik.min.js

metorik.min.js

1285 ms

navigation.min.js

navigation.min.js

1207 ms

sourcebuster.min.js

sourcebuster.min.js

1273 ms

order-attribution.min.js

order-attribution.min.js

1356 ms

header-cart.min.js

header-cart.min.js

1392 ms

footer.min.js

footer.min.js

1399 ms

ubermenu.min.js

ubermenu.min.js

1431 ms

awdr_pro.js

awdr_pro.js

1472 ms

dom-ready.min.js

dom-ready.min.js

1482 ms

hooks.min.js

hooks.min.js

1554 ms

i18n.min.js

i18n.min.js

1596 ms

a11y.min.js

a11y.min.js

1617 ms

jquery.json.min.js

jquery.json.min.js

1636 ms

gravityforms.min.js

gravityforms.min.js

1388 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

1227 ms

utils.min.js

utils.min.js

1265 ms

vendor-theme.min.js

vendor-theme.min.js

1243 ms

scripts-theme.min.js

scripts-theme.min.js

1220 ms

cart-fragments.min.js

cart-fragments.min.js

1270 ms

lazyload.min.js

lazyload.min.js

1358 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1509 ms

fa-solid-900.woff

fa-solid-900.woff

1714 ms

cropped-InkPostLogowhite-03-01.png

cropped-InkPostLogowhite-03-01.png

1226 ms

brandpost-my-direct-deals-logo.png

brandpost-my-direct-deals-logo.png

1275 ms

Front-Page-Banner-buy1get1halfprice-01.png

Front-Page-Banner-buy1get1halfprice-01.png

2267 ms

Front-Page-Banner-free-printer-01.png

Front-Page-Banner-free-printer-01.png

2375 ms

Web-stock-look-concept-03.png

Web-stock-look-concept-03.png

2740 ms

Web-stock-look-concept-05a.png

Web-stock-look-concept-05a.png

1320 ms

Web-stock-look-concept-06a.png

Web-stock-look-concept-06a.png

1390 ms

Web-stock-look-concept-07a.png

Web-stock-look-concept-07a.png

1495 ms

Web-stock-look-concept-08a.png

Web-stock-look-concept-08a.png

1591 ms

Web-stock-look-concept-13.png

Web-stock-look-concept-13.png

1675 ms

Web-stock-look-concept-12.png

Web-stock-look-concept-12.png

1967 ms

Web-stock-look-concept-09.png

Web-stock-look-concept-09.png

1700 ms

Web-stock-look-concept-10.png

Web-stock-look-concept-10.png

2135 ms

c4acc724_7d53_48c6_8cf3_c752b045adcd.png

c4acc724_7d53_48c6_8cf3_c752b045adcd.png

1918 ms

9671cc9d_c10b_41b6_abf3_2c37de19e9d6.png

9671cc9d_c10b_41b6_abf3_2c37de19e9d6.png

2102 ms

95c575a0_5835_4580_ab0f_e6eda9d09906.png

95c575a0_5835_4580_ab0f_e6eda9d09906.png

2020 ms

f569d0cd_98ce_4dc6_bed9_bd53b46a077e.png

f569d0cd_98ce_4dc6_bed9_bd53b46a077e.png

2081 ms

91b3ad38_7e5e_459f_8e2d_b2fbc0a1fe44.png

91b3ad38_7e5e_459f_8e2d_b2fbc0a1fe44.png

2075 ms

Web-stock-look-concept-11.png

Web-stock-look-concept-11.png

2149 ms

menu-store-icons.png

menu-store-icons.png

2111 ms

widget.min.js

widget.min.js

18 ms

inkpost.co.nz

inkpost.co.nz

3068 ms

brother-ink-copy-1.png

brother-ink-copy-1.png

1954 ms

canon-ink-copy.png

canon-ink-copy.png

1817 ms

espon-ink-copy.png

espon-ink-copy.png

1973 ms

hp-ink-copy.png

hp-ink-copy.png

2325 ms

ip-ink-copy.png

ip-ink-copy.png

1927 ms

brother-toner-copy.png

brother-toner-copy.png

1982 ms

canon-toner-copy.png

canon-toner-copy.png

2106 ms

hp-toner-copy.png

hp-toner-copy.png

2477 ms

ip-toner-copy.png

ip-toner-copy.png

2271 ms

kyocera-toner-copy.png

kyocera-toner-copy.png

2310 ms

lexmark-toner-copy.png

lexmark-toner-copy.png

2311 ms

oki-toner-copy.png

oki-toner-copy.png

2461 ms

samsung-toner-copy.png

samsung-toner-copy.png

2613 ms

fuji-toner-copy.png

fuji-toner-copy.png

2564 ms

ip-labels-copy.png

ip-labels-copy.png

2565 ms

inkpost-B-and-D-Label-rolls.png

inkpost-B-and-D-Label-rolls.png

2456 ms

inkpost-Label-sheets.png

inkpost-Label-sheets.png

2377 ms

inkpost-Label-rolls.png

inkpost-Label-rolls.png

2404 ms

brother-labels-copy-1.png

brother-labels-copy-1.png

2368 ms

dymo-copy.png

dymo-copy.png

2527 ms

label-printers-copy.png

label-printers-copy.png

2383 ms

printerbundle2.png

printerbundle2.png

2184 ms

Web-stock-look-concept-15.png

Web-stock-look-concept-15.png

2160 ms

brother-inkjet-copy.png

brother-inkjet-copy.png

2147 ms

canon-inkjet-copy.png

canon-inkjet-copy.png

2049 ms

HP-inkjet-copy.png

HP-inkjet-copy.png

2162 ms

epson-inkjet-copy.png

epson-inkjet-copy.png

2131 ms

brother-laser-copy.png

brother-laser-copy.png

1975 ms

HP-laser-copy.png

HP-laser-copy.png

2014 ms

apple-mac-copy.png

apple-mac-copy.png

2056 ms

desktop-pc-copy.png

desktop-pc-copy.png

2083 ms

laptops-copy.png

laptops-copy.png

2124 ms

screens-copy.png

screens-copy.png

1999 ms

keybaords-copy.png

keybaords-copy.png

2028 ms

usb-copy.png

usb-copy.png

2013 ms

batteries-copy.png

batteries-copy.png

1888 ms

photo-paper-copy.png

photo-paper-copy.png

1865 ms

wide-format-copy.png

wide-format-copy.png

1928 ms

bars-copy.png

bars-copy.png

1951 ms

general-copy.png

general-copy.png

1911 ms

filing-copy.png

filing-copy.png

1877 ms

mail-copy.png

mail-copy.png

1727 ms

books-copy.png

books-copy.png

1761 ms

writing-copy.png

writing-copy.png

1841 ms

canvas-category-small.png

canvas-category-small.png

1776 ms

custom-canvas-art-02-small.png

custom-canvas-art-02-small.png

1663 ms

ink-cartridges.png

ink-cartridges.png

1727 ms

toner-cartridges.png

toner-cartridges.png

1595 ms

stationery-items.png

stationery-items.png

1669 ms

printers.png

printers.png

1644 ms

laser-printer.png

laser-printer.png

1654 ms

ex-lease-computers.png

ex-lease-computers.png

1677 ms

computer-accessories.png

computer-accessories.png

1597 ms

paper-and-canvas.png

paper-and-canvas.png

1539 ms

label-cassettes.png

label-cassettes.png

1597 ms

office-supplies-2.png

office-supplies-2.png

1515 ms

linkedin.png

linkedin.png

1486 ms

facebook.png

facebook.png

1506 ms

Accessibility Review

brandpost.co.nz accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

brandpost.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brandpost.co.nz SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandpost.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandpost.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandpost.co.nz

Open Graph data is detected on the main page of Brand Post. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: