3 sec in total
198 ms
2.6 sec
225 ms
Welcome to brandpower.com homepage info - get ready to check Brand Power best content for Canada right away, or after learning these important things about brandpower.com
The world’s most trusted source of shopper intel.
Visit brandpower.comWe analyzed Brandpower.com page load time and found that the first response time was 198 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
brandpower.com performance score
name
value
score
weighting
Value3.4 s
38/100
10%
Value5.4 s
20/100
25%
Value6.3 s
42/100
10%
Value270 ms
82/100
30%
Value0.003
100/100
15%
Value6.1 s
63/100
10%
198 ms
533 ms
50 ms
86 ms
131 ms
Our browser made a total of 54 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Brandpower.com, 41% (22 requests) were made to D2vtntcxpdw15n.cloudfront.net and 9% (5 requests) were made to Hometesterclub.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Ib.ap.ib-ibi.com.
Page size can be reduced by 1.5 MB (53%)
2.8 MB
1.3 MB
In fact, the total size of Brandpower.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 990.7 kB which makes up the majority of the site volume.
Potential reduce by 97.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 97.9 kB or 77% of the original size.
Potential reduce by 40.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Power images are well optimized though.
Potential reduce by 649.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 649.0 kB or 66% of the original size.
Potential reduce by 685.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandpower.com needs all CSS files to be minified and compressed as it can save up to 685.3 kB or 80% of the original size.
Number of requests can be reduced by 22 (58%)
38
16
The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Power. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
brandpower.com
198 ms
brandpowerspotlight
533 ms
css
50 ms
global_v12.css
86 ms
css
131 ms
jquery.min.js
62 ms
angular.min.js
102 ms
angular-sanitize.min.js
112 ms
jquery.unobtrusive-ajax.js
72 ms
jquery.validate.js
75 ms
HTCjs
201 ms
jquery.signalR-2.2.0.min.js
78 ms
hubs
238 ms
script_v2.js
96 ms
aes.js
70 ms
font-awesome.min.css
21 ms
yellow_warning_sm.png
20 ms
analytics.js
55 ms
fbevents.js
120 ms
icon_take-surveys_white_70x70.png
17 ms
icon_menu.png
16 ms
brand-power-re-logo-2.png
18 ms
nw-product-watch-icon-90x90.png
17 ms
icon_sm-facebook.png
28 ms
icon_sm-google.png
19 ms
icon_sm-twitter.png
18 ms
icon_sm-pinterest.png
17 ms
logo_118.png
27 ms
footer_bp-2.png
27 ms
gtm.js
77 ms
btn_search.png
26 ms
flags.png
39 ms
icons.svg
37 ms
collect
43 ms
collect
41 ms
_Spotlight
112 ms
icons.woff
82 ms
client:plusone.js
132 ms
ibiview.js
1466 ms
194349247568996
15 ms
Prod_1978_IMGP1_B397_72512112.png
121 ms
icon_product-listing-like.png
5 ms
Prod_1911_B26_170.jpg
66 ms
Prod_1910_B26_170.jpg
110 ms
Prod_1843_B338_170.jpg
100 ms
Prod_1947_IMGP1_B26_1018114018.jpg
320 ms
icon_product-listing-comment.png
10 ms
116 ms
cb=gapi.loaded_0
24 ms
postmessageRelay
53 ms
971028622-postmessagerelay.js
23 ms
rpc:shindig_random.js
26 ms
cb=gapi.loaded_0
3 ms
30 ms
brandpower.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Image elements do not have [alt] attributes
Form elements do not have associated labels
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
brandpower.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
brandpower.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandpower.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandpower.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brandpower.com
Open Graph description is not detected on the main page of Brand Power. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: