Tools & Wizards About Us
brandscents.co.za screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

brandscents.co.za

BrandScents - Scent Marketing for your Business and Work Space

Page Load Speed

18.2 sec in total

First Response

4.7 sec

Resources Loaded

12.7 sec

Page Rendered

808 ms

brandscents.co.za screenshot

About Website

Visit brandscents.co.za now to see the best up-to-date Brand Scents content and also check out these interesting facts you probably never knew about brandscents.co.za

BrandScents specialises in Scent Marketing for complex or smaller work spaces, offering customised fragrances for your company to compliment your brand. BrandScents, pioneers of Scent Marketing in the...

Visit brandscents.co.za

Key Findings

We analyzed Brandscents.co.za page load time and found that the first response time was 4.7 sec and then it took 13.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brandscents.co.za performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value22.4 s

0/100

25%

SI (Speed Index)

Value24.2 s

0/100

10%

TBT (Total Blocking Time)

Value770 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.521

15/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

brandscents.co.za

4688 ms

front.min.css

896 ms

woocommerce-layout.css

1190 ms

woocommerce.css

1490 ms

style.css

310 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 74% of them (74 requests) were addressed to the original Brandscents.co.za, 18% (18 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Brandscents.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (27%)

Content Size

4.4 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandscents.co.za main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 350.0 kB

  • Original 400.1 kB
  • After minification 393.0 kB
  • After compression 50.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 350.0 kB or 87% of the original size.

Image Optimization

-7%

Potential reduce by 206.4 kB

  • Original 3.0 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Scents images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 491.8 kB

  • Original 764.1 kB
  • After minification 755.5 kB
  • After compression 272.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 491.8 kB or 64% of the original size.

CSS Optimization

-85%

Potential reduce by 145.8 kB

  • Original 171.0 kB
  • After minification 169.0 kB
  • After compression 25.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandscents.co.za needs all CSS files to be minified and compressed as it can save up to 145.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (54%)

Requests Now

80

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Scents. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandscents.co.za

brandscents.co.za

4688 ms

front.min.css

front.min.css

896 ms

woocommerce-layout.css

woocommerce-layout.css

1190 ms

woocommerce.css

woocommerce.css

1490 ms

style.css

style.css

310 ms

front.min.js

front.min.js

590 ms

jquery.min.js

jquery.min.js

591 ms

jquery-migrate.min.js

jquery-migrate.min.js

613 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

883 ms

add-to-cart.min.js

add-to-cart.min.js

881 ms

js.cookie.min.js

js.cookie.min.js

893 ms

woocommerce.min.js

woocommerce.min.js

898 ms

et-core-unified-11.min.css

et-core-unified-11.min.css

906 ms

fastselect.css

fastselect.css

756 ms

wc-blocks.css

wc-blocks.css

897 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

898 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

913 ms

js

js

86 ms

hooks.min.js

hooks.min.js

913 ms

i18n.min.js

i18n.min.js

923 ms

main.js

main.js

927 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

1199 ms

gtm4wp-ecommerce-generic.js

gtm4wp-ecommerce-generic.js

1198 ms

gtm4wp-woocommerce.js

gtm4wp-woocommerce.js

1214 ms

scripts.min.js

scripts.min.js

2392 ms

jquery.fitvids.js

jquery.fitvids.js

1224 ms

jquery.mobile.js

jquery.mobile.js

1225 ms

easypiechart.js

easypiechart.js

1496 ms

salvattore.js

salvattore.js

1500 ms

sourcebuster.min.js

sourcebuster.min.js

1515 ms

order-attribution.min.js

order-attribution.min.js

1525 ms

common.js

common.js

1523 ms

fastselect.standalone.min.js

fastselect.standalone.min.js

1795 ms

fw_suburbs_nohash_sa_2_1_1.js

fw_suburbs_nohash_sa_2_1_1.js

1797 ms

sweetalert2@9

sweetalert2@9

37 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

1823 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

1821 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

1825 ms

gtag-events.js

gtag-events.js

2094 ms

gtm.js

gtm.js

46 ms

elements1-1.png

elements1-1.png

1771 ms

Brand-Scents-Logo-358-x-78-px.png

Brand-Scents-Logo-358-x-78-px.png

1796 ms

embed

embed

279 ms

Brand-Scents-Website-Banners-1920x700-2.jpg

Brand-Scents-Website-Banners-1920x700-2.jpg

1797 ms

Custom-Fragrances.jpg

Custom-Fragrances.jpg

1792 ms

Specialists-3.jpg

Specialists-3.jpg

2355 ms

Our-Services-Scent-Marketing.jpg

Our-Services-Scent-Marketing.jpg

2060 ms

Our-Services-Fragrance-Development.jpg

Our-Services-Fragrance-Development.jpg

2083 ms

Our-Services-Scent-Diffusion-Technology.jpg

Our-Services-Scent-Diffusion-Technology.jpg

2054 ms

Our-Services-Custom-Solutions.jpg

Our-Services-Custom-Solutions.jpg

2421 ms

Our-Services-Service-Excellence.jpg

Our-Services-Service-Excellence.jpg

2102 ms

Our-Services-Consulting.jpg

Our-Services-Consulting.jpg

2356 ms

Emperors-Palace.png

Emperors-Palace.png

2251 ms

et-divi-dynamic-tb-235551-tb-235552-11-late.css

et-divi-dynamic-tb-235551-tb-235552-11-late.css

2271 ms

pxiByp8kv8JHgFVrLGT9Z1JlEw.woff

pxiByp8kv8JHgFVrLGT9Z1JlEw.woff

36 ms

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

47 ms

pxiEyp8kv8JHgFVrJJnedA.woff

pxiEyp8kv8JHgFVrJJnedA.woff

47 ms

pxiEyp8kv8JHgFVrJJnedw.ttf

pxiEyp8kv8JHgFVrJJnedw.ttf

49 ms

pxiByp8kv8JHgFVrLDz8Z1JlEw.woff

pxiByp8kv8JHgFVrLDz8Z1JlEw.woff

49 ms

pxiByp8kv8JHgFVrLDz8Z1JlEA.ttf

pxiByp8kv8JHgFVrLDz8Z1JlEA.ttf

49 ms

pxiByp8kv8JHgFVrLFj_Z1JlEw.woff

pxiByp8kv8JHgFVrLFj_Z1JlEw.woff

49 ms

pxiByp8kv8JHgFVrLFj_Z1JlEA.ttf

pxiByp8kv8JHgFVrLFj_Z1JlEA.ttf

51 ms

pxiGyp8kv8JHgFVrLPTufntG.woff

pxiGyp8kv8JHgFVrLPTufntG.woff

53 ms

pxiGyp8kv8JHgFVrLPTufntF.ttf

pxiGyp8kv8JHgFVrLPTufntF.ttf

53 ms

pxiByp8kv8JHgFVrLEj6Z1JlEw.woff

pxiByp8kv8JHgFVrLEj6Z1JlEw.woff

50 ms

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

50 ms

pxiByp8kv8JHgFVrLCz7Z1JlEw.woff

pxiByp8kv8JHgFVrLCz7Z1JlEw.woff

52 ms

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

63 ms

pxiByp8kv8JHgFVrLDD4Z1JlEw.woff

pxiByp8kv8JHgFVrLDD4Z1JlEw.woff

63 ms

pxiByp8kv8JHgFVrLDD4Z1JlEA.ttf

pxiByp8kv8JHgFVrLDD4Z1JlEA.ttf

60 ms

pxiByp8kv8JHgFVrLBT5Z1JlEw.woff

pxiByp8kv8JHgFVrLBT5Z1JlEw.woff

61 ms

pxiByp8kv8JHgFVrLBT5Z1JlEA.ttf

pxiByp8kv8JHgFVrLBT5Z1JlEA.ttf

61 ms

modules.woff

modules.woff

2167 ms

Carnival-City-1.png

Carnival-City-1.png

2399 ms

Flight-Centre.png

Flight-Centre.png

2385 ms

Sunday-Time.png

Sunday-Time.png

2390 ms

js

js

36 ms

Spree.png

Spree.png

2401 ms

Southern-Sun.png

Southern-Sun.png

2409 ms

geometry.js

geometry.js

3 ms

search.js

search.js

6 ms

main.js

main.js

12 ms

Vanilla.jpg

Vanilla.jpg

2159 ms

Lavendar.jpg

Lavendar.jpg

2691 ms

Jasmine.jpg

Jasmine.jpg

2385 ms

Oud.jpg

Oud.jpg

2970 ms

home-office-07-1.png

home-office-07-1.png

3593 ms

Product-Lineup-3.png

Product-Lineup-3.png

2734 ms

Casinos.jpg

Casinos.jpg

2161 ms

Restaurants-1.jpg

Restaurants-1.jpg

2383 ms

Spas-1.jpg

Spas-1.jpg

2444 ms

Dentists.jpg

Dentists.jpg

2665 ms

Weddings-1.jpg

Weddings-1.jpg

2405 ms

Dealerships.jpg

Dealerships.jpg

2475 ms

Carnival-City-Logo.png

Carnival-City-Logo.png

2670 ms

Flight-Centre-Logo.png

Flight-Centre-Logo.png

2670 ms

BS-November-feed-05-400x250.png

BS-November-feed-05-400x250.png

2675 ms

bank-banking-blue-50987-400x250.jpg

bank-banking-blue-50987-400x250.jpg

2437 ms

aircraft-airplane-airplane-window-2033343-400x250.jpg

aircraft-airplane-airplane-window-2033343-400x250.jpg

2478 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

305 ms

Accessibility Review

brandscents.co.za accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandscents.co.za best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandscents.co.za SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandscents.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandscents.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandscents.co.za

Open Graph data is detected on the main page of Brand Scents. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: