2.6 sec in total
254 ms
2.1 sec
224 ms
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Visit brandshelter.comWe analyzed Brandshelter.com page load time and found that the first response time was 254 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
brandshelter.com performance score
name
value
score
weighting
Value3.2 s
43/100
10%
Value8.6 s
2/100
25%
Value6.5 s
39/100
10%
Value100 ms
98/100
30%
Value0.003
100/100
15%
Value5.2 s
75/100
10%
254 ms
674 ms
109 ms
216 ms
301 ms
Our browser made a total of 39 requests to load all elements on the main page. We found that 90% of them (35 requests) were addressed to the original Brandshelter.com, 8% (3 requests) were made to Google-analytics.com and 3% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (708 ms) belongs to the original domain Brandshelter.com.
Page size can be reduced by 185.1 kB (30%)
617.2 kB
432.1 kB
In fact, the total size of Brandshelter.com main page is 617.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 505.3 kB which makes up the majority of the site volume.
Potential reduce by 10.6 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.6 kB or 74% of the original size.
Potential reduce by 113.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brand Shelter needs image optimization as it can save up to 113.6 kB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 12.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.2 kB or 31% of the original size.
Potential reduce by 48.7 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandshelter.com needs all CSS files to be minified and compressed as it can save up to 48.7 kB or 83% of the original size.
Number of requests can be reduced by 9 (24%)
37
28
The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Shelter. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
brandshelter.com
254 ms
www.brandshelter.com
674 ms
screen.css
109 ms
tablet.css
216 ms
mobile.css
301 ms
jquery.min.js
31 ms
toggle-navigation.js
312 ms
fade-plugin.js
330 ms
overthrow.min.js
330 ms
nanoscroller.min.js
342 ms
nanoscroller_start_subpage.js
341 ms
analytics.js
56 ms
bg_pattern.png
108 ms
header_bg.gif
208 ms
brandshelter_logo.gif
108 ms
flag-de.png
115 ms
flag-en.png
121 ms
ntlds_de_1.jpg
532 ms
domainmanager_de.jpg
514 ms
brandmonitoring_de.jpg
516 ms
uptimemonitoring_de.jpg
503 ms
brandprotection_de.jpg
433 ms
trademark_clearinghouse.png
312 ms
ngtld_launchdates_de.png
516 ms
icon_sunrise.png
540 ms
icon_landrush.png
605 ms
icon_golive.png
616 ms
accreditations.gif
619 ms
footer_logo.gif
620 ms
icon_twitter.png
636 ms
icon_rss_footer.gif
644 ms
icon_googleplus.gif
704 ms
slider_shadow.png
708 ms
slidercircle_bg.png
677 ms
slidercircle_active.png
678 ms
slidercircle.png
696 ms
collect
11 ms
print.css
110 ms
collect
4 ms
brandshelter.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Form elements do not have associated labels
Links do not have a discernible name
brandshelter.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
brandshelter.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandshelter.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandshelter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brandshelter.com
Open Graph description is not detected on the main page of Brand Shelter. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: