Tools & Wizards About Us
brandtouchpointmatrix.com screenshot

Report Summary

  • 74

    Performance

    Renders faster than
    83% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

brandtouchpointmatrix.com

Brand Touchpoint Matrix › The planing of Brand Expererinces

Page Load Speed

2.5 sec in total

First Response

275 ms

Resources Loaded

2 sec

Page Rendered

238 ms

brandtouchpointmatrix.com screenshot

About Website

Visit brandtouchpointmatrix.com now to see the best up-to-date Brand Touchpoint Matrix content and also check out these interesting facts you probably never knew about brandtouchpointmatrix.com

A planning tool developed by Hello Future in order to create a more understandable view of how to think and act as a brand in a cross-media landscape.

Visit brandtouchpointmatrix.com

Key Findings

We analyzed Brandtouchpointmatrix.com page load time and found that the first response time was 275 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

brandtouchpointmatrix.com performance score

74

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

34/100

25%

SI (Speed Index)

Value4.2 s

77/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.5 s

92/100

10%

Network Requests Diagram

brandtouchpointmatrix.com

275 ms

brandtouchpointmatrix.com

425 ms

style.css

95 ms

jquery.min.js

8 ms

jquery.lazyload.mini.js

187 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 74% of them (23 requests) were addressed to the original Brandtouchpointmatrix.com, 6% (2 requests) were made to Ssl.google-analytics.com and 6% (2 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (795 ms) relates to the external source Facebook.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 33.2 kB (14%)

Content Size

241.5 kB

After Optimization

208.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandtouchpointmatrix.com main page is 241.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 126.8 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 25.8 kB

  • Original 35.8 kB
  • After minification 34.7 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.8 kB or 72% of the original size.

Image Optimization

-2%

Potential reduce by 2.8 kB

  • Original 126.8 kB
  • After minification 124.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Touchpoint Matrix images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 3.3 kB

  • Original 60.2 kB
  • After minification 60.1 kB
  • After compression 56.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 1.2 kB

  • Original 18.7 kB
  • After minification 18.6 kB
  • After compression 17.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandtouchpointmatrix.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (48%)

Requests Now

25

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Touchpoint Matrix. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandtouchpointmatrix.com

brandtouchpointmatrix.com

275 ms

brandtouchpointmatrix.com

brandtouchpointmatrix.com

425 ms

style.css

style.css

95 ms

jquery.min.js

jquery.min.js

8 ms

jquery.lazyload.mini.js

jquery.lazyload.mini.js

187 ms

jquery.infinitescroll.min.js

jquery.infinitescroll.min.js

264 ms

highslide.js

highslide.js

357 ms

highslide.config.js

highslide.config.js

275 ms

main.js

main.js

281 ms

style.min.css

style.min.css

380 ms

reset.css

reset.css

191 ms

layout.css

layout.css

258 ms

hello-frontendlogin.css

hello-frontendlogin.css

273 ms

highslide.css

highslide.css

94 ms

head.gif

head.gif

95 ms

btm1.jpg

btm1.jpg

89 ms

btm2.jpg

btm2.jpg

177 ms

cc.png

cc.png

92 ms

file.png

file.png

90 ms

aboutbox.gif

aboutbox.gif

95 ms

tweet.gif

tweet.gif

96 ms

comment.gif

comment.gif

89 ms

ga.js

ga.js

15 ms

like.php

like.php

795 ms

__utm.gif

__utm.gif

13 ms

btm1.jpg

btm1.jpg

178 ms

btm2.jpg

btm2.jpg

187 ms

G9RIG9d8-MQ.js

G9RIG9d8-MQ.js

18 ms

GzgedhmzSQa.png

GzgedhmzSQa.png

27 ms

drop-shadow.png

drop-shadow.png

1 ms

zoomout.cur

zoomout.cur

0 ms

Accessibility Review

brandtouchpointmatrix.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

Best Practices

brandtouchpointmatrix.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

brandtouchpointmatrix.com SEO score

79

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandtouchpointmatrix.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandtouchpointmatrix.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandtouchpointmatrix.com

Open Graph description is not detected on the main page of Brand Touchpoint Matrix. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: