Tools & Wizards About Us
brattleboroford.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

brattleboroford.com

Car Dealer | Ford Dealership in Brattleboro, VT | Brattleboro Ford

Page Load Speed

21.3 sec in total

First Response

116 ms

Resources Loaded

20.4 sec

Page Rendered

747 ms

brattleboroford.com screenshot

About Website

Welcome to brattleboroford.com homepage info - get ready to check Brattleboro Ford best content right away, or after learning these important things about brattleboroford.com

Brattleboro Ford is your source for new and used cars, trucks or SUVs. Visit our Ford dealership where we can help you find the perfect car, provide auto service, and help with car financing!

Visit brattleboroford.com

Key Findings

We analyzed Brattleboroford.com page load time and found that the first response time was 116 ms and then it took 21.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

brattleboroford.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value4,530 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.111

87/100

15%

TTI (Time to Interactive)

Value25.9 s

0/100

10%

Network Requests Diagram

www.brattleboroford.com

116 ms

dotagging.js

53 ms

dealerOnTrack.min.js

7 ms

pageLoadData.min.js

8 ms

launch-fbfbcbd7fd0d.min.js

42 ms

Our browser made a total of 137 requests to load all elements on the main page. We found that 45% of them (61 requests) were addressed to the original Brattleboroford.com, 7% (9 requests) were made to Match.adsrvr.org and 5% (7 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (19.7 sec) relates to the external source Edmunds.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 539.1 kB (6%)

Content Size

9.6 MB

After Optimization

9.1 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Brattleboroford.com main page is 9.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 8.4 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 419.5 kB

  • Original 502.5 kB
  • After minification 501.3 kB
  • After compression 83.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 419.5 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 1.0 kB

  • Original 8.4 MB
  • After minification 8.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brattleboro Ford images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 118.5 kB

  • Original 754.1 kB
  • After minification 753.9 kB
  • After compression 635.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 118.5 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (58%)

Requests Now

113

After Optimization

47

  • AJAX
  • Images
  • JavaScript

The browser has sent 113 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brattleboro Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.brattleboroford.com

www.brattleboroford.com

116 ms

dotagging.js

dotagging.js

53 ms

dealerOnTrack.min.js

dealerOnTrack.min.js

7 ms

pageLoadData.min.js

pageLoadData.min.js

8 ms

launch-fbfbcbd7fd0d.min.js

launch-fbfbcbd7fd0d.min.js

42 ms

1916346.js

1916346.js

43 ms

jquery.min.js

jquery.min.js

6 ms

ua-parser.min.js

ua-parser.min.js

11 ms

dealeron.js

dealeron.js

19 ms

dealeron.static.min.js

dealeron.static.min.js

18 ms

bootstrap.min.js

bootstrap.min.js

19 ms

userAgent-detection.min.js

userAgent-detection.min.js

19 ms

modernizr.min.js

modernizr.min.js

17 ms

jquery.validate.min.js

jquery.validate.min.js

18 ms

dealerOnLeadsBundle.js

dealerOnLeadsBundle.js

25 ms

locationSortInjection.min.js

locationSortInjection.min.js

25 ms

do_utility.min.js

do_utility.min.js

25 ms

formPhoneUtility.min.js

formPhoneUtility.min.js

23 ms

coreBundle.js

coreBundle.js

24 ms

geolib.min.js

geolib.min.js

24 ms

navigation.min.js

navigation.min.js

31 ms

bannerManager.min.js

bannerManager.min.js

31 ms

homepageSearchWidgetCosmosBundle.js

homepageSearchWidgetCosmosBundle.js

31 ms

lazyLoadHomepage.min.js

lazyLoadHomepage.min.js

30 ms

137346.js

137346.js

377 ms

personalization.js

personalization.js

39 ms

analytics.min.js

analytics.min.js

287 ms

js

js

348 ms

YAC_AdMarker_Icon_Text_77x15.png

YAC_AdMarker_Icon_Text_77x15.png

403 ms

USA

USA

497 ms

dealeron.runtime.js

dealeron.runtime.js

165 ms

Ford.png

Ford.png

162 ms

logo.png

logo.png

168 ms

Lucky_Day_event_-_Mach_E_-__17K_-_Any_Mach_E_in_stock_.png

Lucky_Day_event_-_Mach_E_-__17K_-_Any_Mach_E_in_stock_.png

705 ms

Lucky_Day_event_-_Mach_E_lease.png

Lucky_Day_event_-_Mach_E_lease.png

691 ms

Lucky_Day_event_-_Ford_F_150_-_Zero_money_down_.png

Lucky_Day_event_-_Ford_F_150_-_Zero_money_down_.png

754 ms

Lucky_Day_event_-_Ford_F_150_-2.png

Lucky_Day_event_-_Ford_F_150_-2.png

784 ms

Service_banner_-3.jpg

Service_banner_-3.jpg

233 ms

Brattleboro_Ford__VT_Pickup_and_Delivery_.jpg

Brattleboro_Ford__VT_Pickup_and_Delivery_.jpg

247 ms

bgVideo.jpg

bgVideo.jpg

304 ms

cc_2024FOC050108_01_320_AE.png

cc_2024FOC050108_01_320_AE.png

315 ms

cc_2023FOS390034_01_320_A3.png

cc_2023FOS390034_01_320_A3.png

329 ms

cc_2022FOS370100_01_320_G1.png

cc_2022FOS370100_01_320_G1.png

329 ms

cc_2024FOS130034_01_320_JS.png

cc_2024FOS130034_01_320_JS.png

347 ms

2023FOS150157_320_01.png

2023FOS150157_320_01.png

405 ms

2023FOS100250_320_01.png

2023FOS100250_320_01.png

353 ms

2023FOS300153_320_01.png

2023FOS300153_320_01.png

431 ms

2023FOS090339_320_01.png

2023FOS090339_320_01.png

446 ms

2023FOS400155_320_01.png

2023FOS400155_320_01.png

512 ms

2023FOT210076_320_01.png

2023FOT210076_320_01.png

464 ms

2023FOT140171_320_01.png

2023FOT140171_320_01.png

554 ms

2023FOT110350_320_01.png

2023FOT110350_320_01.png

513 ms

2023FOT120081_320_01.png

2023FOT120081_320_01.png

512 ms

2023FOV460005_320_01.png

2023FOV460005_320_01.png

614 ms

quickNav2.jpg

quickNav2.jpg

585 ms

quickNav4.jpg

quickNav4.jpg

602 ms

quickNav3.jpg

quickNav3.jpg

639 ms

bgAbout3.jpg

bgAbout3.jpg

678 ms

quickNav10.jpg

quickNav10.jpg

672 ms

quickNavServiceSpecials.jpg

quickNavServiceSpecials.jpg

717 ms

quickNavBrakes.jpg

quickNavBrakes.jpg

684 ms

brattleboro-ford-f150.jpg

brattleboro-ford-f150.jpg

889 ms

FebBlog.jpg

FebBlog.jpg

764 ms

FebBlog2.jpg

FebBlog2.jpg

751 ms

FebBlog3.jpg

FebBlog3.jpg

765 ms

3401.js

3401.js

254 ms

antennaRegularLight.woff

antennaRegularLight.woff

254 ms

antennaRegular.woff

antennaRegular.woff

244 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

296 ms

EXc6dce35dd9dc4ad098e3925870642856-libraryCode_source.min.js

EXc6dce35dd9dc4ad098e3925870642856-libraryCode_source.min.js

66 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

123 ms

eas.js

eas.js

147 ms

b7fcd0aa-63bd-4156-8685-d7bcc5b8832f

b7fcd0aa-63bd-4156-8685-d7bcc5b8832f

322 ms

gtm.js

gtm.js

100 ms

RC6deef455d0a84bf5adbd5ee15648203f-source.min.js

RC6deef455d0a84bf5adbd5ee15648203f-source.min.js

72 ms

RCe5519bbd729b4ee087f7c446584ecf25-source.min.js

RCe5519bbd729b4ee087f7c446584ecf25-source.min.js

107 ms

RC90e53eb1ac474ebfbeb6dfe346f58a4b-source.min.js

RC90e53eb1ac474ebfbeb6dfe346f58a4b-source.min.js

107 ms

linkid.js

linkid.js

109 ms

gmap.jpg

gmap.jpg

665 ms

FordDirect_darkgray.png

FordDirect_darkgray.png

628 ms

componentManager.js

componentManager.js

603 ms

logManager.js

logManager.js

600 ms

rd

rd

19 ms

collect

collect

57 ms

collect

collect

73 ms

collect

collect

81 ms

collect

collect

53 ms

dest5.html

dest5.html

83 ms

id

id

77 ms

edw_partner.cgi

edw_partner.cgi

19683 ms

www.brattleboroford.com.json

www.brattleboroford.com.json

52 ms

ga-audiences

ga-audiences

88 ms

84a07e3a698688683d493761c9786bde.js

84a07e3a698688683d493761c9786bde.js

24 ms

pixel

pixel

26 ms

pixel

pixel

14 ms

ibs:dpid=771&dpuuid=CAESEBD9qdm5-CxiejBQeybOKM8&google_cver=1

ibs:dpid=771&dpuuid=CAESEBD9qdm5-CxiejBQeybOKM8&google_cver=1

4 ms

edw-lib-0.0.2-min.js

edw-lib-0.0.2-min.js

61 ms

planout.js

planout.js

18 ms

generic

generic

29 ms

edm-eva.js

edm-eva.js

33 ms

generic

generic

7 ms

ibs:dpid=903&dpuuid=0d3ec3dc-b2d1-4c90-8afc-8edf8ec69956

ibs:dpid=903&dpuuid=0d3ec3dc-b2d1-4c90-8afc-8edf8ec69956

5 ms

ibs:dpid=1957&dpuuid=1DE3F1C943E26E0A2610E5F442B06F20

ibs:dpid=1957&dpuuid=1DE3F1C943E26E0A2610E5F442B06F20

4 ms

json

json

51 ms

ibs:dpid=30862&dpuuid=10594366290301851899

ibs:dpid=30862&dpuuid=10594366290301851899

9 ms

s89725925475358

s89725925475358

15 ms

aam_match

aam_match

19 ms

ibs:dpid=67587&dpuuid=2935CF872B74469CB2D795E312609141

ibs:dpid=67587&dpuuid=2935CF872B74469CB2D795E312609141

5 ms

13

13

3 ms

ibs:dpid=134096&dpuuid=$_BK_UUID

ibs:dpid=134096&dpuuid=$_BK_UUID

3 ms

ecm3

ecm3

21 ms

destination

destination

46 ms

activityi;src=690327;type=fdvisits;cat=ft3;ord=1;num=9826818857226;npa=0;auiddc=752697625.1709943442;u1=na;u10=na;u11=na;u12=na;u13=na;u14=11A;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;pscdl=noapi;gtm=45fe4360za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brattleboroford.com%2F

activityi;src=690327;type=fdvisits;cat=ft3;ord=1;num=9826818857226;npa=0;auiddc=752697625.1709943442;u1=na;u10=na;u11=na;u12=na;u13=na;u14=11A;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;pscdl=noapi;gtm=45fe4360za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brattleboroford.com%2F

103 ms

conversion.js

conversion.js

138 ms

105 ms

2519

2519

102 ms

src=690327;type=fdvisits;cat=ft3;ord=1;num=9826818857226;npa=0;auiddc=*;u1=na;u10=na;u11=na;u12=na;u13=na;u14=11A;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;pscdl=noapi;gtm=45fe4360za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brattleboroford.com%2F

src=690327;type=fdvisits;cat=ft3;ord=1;num=9826818857226;npa=0;auiddc=*;u1=na;u10=na;u11=na;u12=na;u13=na;u14=11A;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;pscdl=noapi;gtm=45fe4360za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brattleboroford.com%2F

161 ms

116 ms

105 ms

cksync.php

cksync.php

173 ms

pixel

pixel

18 ms

pixel

pixel

19 ms

45 ms

google

google

7 ms

google

google

9 ms

cksync.php

cksync.php

119 ms

37 ms

activityi;src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=6273719884920.865

activityi;src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=6273719884920.865

82 ms

rubicon

rubicon

7 ms

19 ms

src=690333;type=ft3;cat=t3all0;u1=na;u2=na;u3=na;u4=;u5=;u6=na;u7=;u8=na;u9=na;u10=na;u11=na;u12=na;u13=na;u14=11A;u15=ui%3Arad%3Apc;u16=;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1;num=32479720

src=690333;type=ft3;cat=t3all0;u1=na;u2=na;u3=na;u4=;u5=;u6=na;u7=;u8=na;u9=na;u10=na;u11=na;u12=na;u13=na;u14=11A;u15=ui%3Arad%3Apc;u16=;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1;num=32479720

65 ms

appnexus

appnexus

4 ms

rubicon

rubicon

4 ms

src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=6273719884920.865

src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.brattleboroford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=6273719884920.865

64 ms

generic

generic

4 ms

generic

generic

3 ms

cksync.php

cksync.php

78 ms

Accessibility Review

brattleboroford.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

brattleboroford.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

brattleboroford.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brattleboroford.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brattleboroford.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brattleboroford.com

Open Graph data is detected on the main page of Brattleboro Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: