Tools & Wizards About Us
brightonford.com.au screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

brightonford.com.au

Ford Dealer Melbourne | Ford sales, service & parts Melbourne VIC | Brighton Ford

Page Load Speed

6.8 sec in total

First Response

426 ms

Resources Loaded

5.4 sec

Page Rendered

968 ms

brightonford.com.au screenshot

About Website

Visit brightonford.com.au now to see the best up-to-date Brighton Ford content and also check out these interesting facts you probably never knew about brightonford.com.au

Discover Fords latest line-up of passenger cars, SUVs, UTEs and commercial vehicles. Find a vehicle to suit your lifestyle at Brighton Ford today!

Visit brightonford.com.au

Key Findings

We analyzed Brightonford.com.au page load time and found that the first response time was 426 ms and then it took 6.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

brightonford.com.au performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value19.1 s

0/100

25%

SI (Speed Index)

Value17.1 s

0/100

10%

TBT (Total Blocking Time)

Value1,120 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0.707

7/100

15%

TTI (Time to Interactive)

Value22.5 s

1/100

10%

Network Requests Diagram

brightonford.com.au

426 ms

www.brightonford.com.au

12 ms

www.brightonford.com.au

1192 ms

modernizr-2.6.2-respond-1.1.0.min.js

653 ms

mapbox.js

1431 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 20% of them (15 requests) were addressed to the original Brightonford.com.au, 48% (36 requests) were made to S3-ap-southeast-2.amazonaws.com and 5% (4 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external source S3-ap-southeast-2.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 348.2 kB (11%)

Content Size

3.2 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brightonford.com.au main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 129.4 kB

  • Original 164.1 kB
  • After minification 144.4 kB
  • After compression 34.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.7 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.4 kB or 79% of the original size.

Image Optimization

-5%

Potential reduce by 114.2 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brighton Ford images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 103.2 kB

  • Original 762.3 kB
  • After minification 762.3 kB
  • After compression 659.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 103.2 kB or 14% of the original size.

CSS Optimization

-2%

Potential reduce by 1.4 kB

  • Original 77.5 kB
  • After minification 77.5 kB
  • After compression 76.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brightonford.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (31%)

Requests Now

67

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brighton Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brightonford.com.au

brightonford.com.au

426 ms

www.brightonford.com.au

www.brightonford.com.au

12 ms

www.brightonford.com.au

www.brightonford.com.au

1192 ms

modernizr-2.6.2-respond-1.1.0.min.js

modernizr-2.6.2-respond-1.1.0.min.js

653 ms

mapbox.js

mapbox.js

1431 ms

mapbox-gl-0.54.1.css

mapbox-gl-0.54.1.css

669 ms

mapbox-gl-0.54.1.js

mapbox-gl-0.54.1.js

1472 ms

production.css

production.css

1470 ms

launch-349b3e1c7665.min.js

launch-349b3e1c7665.min.js

18 ms

js

js

59 ms

production-stock.js

production-stock.js

1216 ms

production.js

production.js

1271 ms

addthis_widget.js

addthis_widget.js

36 ms

shared-footer.js

shared-footer.js

465 ms

gtm.js

gtm.js

67 ms

id

id

50 ms

EX55d9ce7d47c74891a1824c0fbc4bc2b0-libraryCode_source.min.js

EX55d9ce7d47c74891a1824c0fbc4bc2b0-libraryCode_source.min.js

16 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

16 ms

js

js

95 ms

213458_ford-everest-menuimg-mar23-hc.jpg

213458_ford-everest-menuimg-mar23-hc.jpg

1012 ms

256188_ford-everesttremor-rangerimage-aug24-hqn.jpg

256188_ford-everesttremor-rangerimage-aug24-hqn.jpg

821 ms

236106_ford-mustangmache-rangeimg-apr23-hc.jpg

236106_ford-mustangmache-rangeimg-apr23-hc.jpg

822 ms

207496_ford-puma-menuimg-mar23-hc.jpg

207496_ford-puma-menuimg-mar23-hc.jpg

1028 ms

235110_ford-escape-menuimg-mar23-hc.jpg

235110_ford-escape-menuimg-mar23-hc.jpg

1026 ms

182649_ford-suv-menuimg-mar23-hc.jpg

182649_ford-suv-menuimg-mar23-hc.jpg

1029 ms

207526_ford-ranger-menuimg-mar23-hc.jpg

207526_ford-ranger-menuimg-mar23-hc.jpg

1225 ms

254916_ford-rangerbe-rangeimage-jul24-hqn.jpg

254916_ford-rangerbe-rangeimage-jul24-hqn.jpg

1030 ms

255321_ford-rangertremor-rangeimage-jul24-hqn.jpg

255321_ford-rangertremor-rangeimage-jul24-hqn.jpg

1222 ms

212649_ford-rangerraptor-updatedmenuimg-mar23-hc.jpg

212649_ford-rangerraptor-updatedmenuimg-mar23-hc.jpg

1239 ms

214475_ford-f150-menuimg-mar23-hc.jpg

214475_ford-f150-menuimg-mar23-hc.jpg

1237 ms

215616_ford-etransit-menuimg-mar23-hc.jpg

215616_ford-etransit-menuimg-mar23-hc.jpg

1242 ms

234109_all-new-transit-custom-range-image-feb23-hc.jpg

234109_all-new-transit-custom-range-image-feb23-hc.jpg

1434 ms

151667_ford-transitcustom-menuimg-mar23-hc.jpg

151667_ford-transitcustom-menuimg-mar23-hc.jpg

1429 ms

151671_ford-cabchassis-menuimg-mar23-hc.jpg

151671_ford-cabchassis-menuimg-mar23-hc.jpg

1436 ms

151670_ford-transitvan-menuimg-mar23-hc.jpg

151670_ford-transitvan-menuimg-mar23-hc.jpg

1448 ms

165027_ford-transitbus-menuimg-mar23-hc.jpg

165027_ford-transitbus-menuimg-mar23-hc.jpg

1446 ms

243857_ford-new-mustang-sep23-hqn.jpg

243857_ford-new-mustang-sep23-hqn.jpg

1454 ms

222809_ford-performance-menuimg-mar23-hc.jpg

222809_ford-performance-menuimg-mar23-hc.jpg

1641 ms

217044_ford-etransitcustom-menuimg-mar23-hc.jpg

217044_ford-etransitcustom-menuimg-mar23-hc.jpg

1643 ms

235924_ford-escapephev-rangeimg-mar23-hc.jpg

235924_ford-escapephev-rangeimg-mar23-hc.jpg

1644 ms

243846_ford-ranger-plug-in-sep23-hqn.png

243846_ford-ranger-plug-in-sep23-hqn.png

1657 ms

249200_tourneo_jellybean_vehicles.png

249200_tourneo_jellybean_vehicles.png

1657 ms

256231_ford-everesttremor-mpb-aug24-hqn.jpg

256231_ford-everesttremor-mpb-aug24-hqn.jpg

2072 ms

255366_ford-rangertremor-mpb-jul24-hqn.jpg

255366_ford-rangertremor-mpb-jul24-hqn.jpg

2251 ms

236105_ford-mustangmache-hpb-apr23-hc.jpg

236105_ford-mustangmache-hpb-apr23-hc.jpg

2053 ms

253127_ford-everest-hpb-may24-hqn.jpg

253127_ford-everest-hpb-may24-hqn.jpg

2443 ms

248810_ford-ranger-hpb-feb24-hqn.jpg

248810_ford-ranger-hpb-feb24-hqn.jpg

2267 ms

Ford_opp_used4-Jul17-CY.jpg

Ford_opp_used4-Jul17-CY.jpg

1867 ms

236383_ford-everest-promotile-apr23-hc.jpg

236383_ford-everest-promotile-apr23-hc.jpg

2288 ms

236382_ford-escape_promotile-apr23-hc.jpg

236382_ford-escape_promotile-apr23-hc.jpg

2265 ms

47354_ford-service-optile-mar23-hc.jpg

47354_ford-service-optile-mar23-hc.jpg

2288 ms

105020_ford-ot-takatarecall-aug18-jr.jpg

105020_ford-ot-takatarecall-aug18-jr.jpg

2460 ms

Ford-Focus-WI-Jul17-JR.jpg

Ford-Focus-WI-Jul17-JR.jpg

2476 ms

Ford-Logo-Updated-DEC21-PK.png

Ford-Logo-Updated-DEC21-PK.png

804 ms

tracking.js

tracking.js

89 ms

live-chat.js

live-chat.js

160 ms

fbevents.js

fbevents.js

80 ms

dest5.html

dest5.html

97 ms

icons_all_general_2014.png

icons_all_general_2014.png

252 ms

social-icons.png

social-icons.png

262 ms

loading.gif

loading.gif

261 ms

Antenna-Bold.woff

Antenna-Bold.woff

2431 ms

Antenna-Light.woff

Antenna-Light.woff

2623 ms

live-chat.css

live-chat.css

22 ms

css2

css2

48 ms

pixel

pixel

58 ms

ibs:dpid=358&dpuuid=5124192721136745882

ibs:dpid=358&dpuuid=5124192721136745882

29 ms

pixel

pixel

26 ms

ibs:dpid=771&dpuuid=CAESEC3pPPEeuFAzh3_muema-Fw&google_cver=1

ibs:dpid=771&dpuuid=CAESEC3pPPEeuFAzh3_muema-Fw&google_cver=1

6 ms

s65700674860272

s65700674860272

24 ms

ibs:dpid=30862&dpuuid=10600629103107662646

ibs:dpid=30862&dpuuid=10600629103107662646

8 ms

RC226f5466750e4093a86973c6f21c694d-source.min.js

RC226f5466750e4093a86973c6f21c694d-source.min.js

19 ms

review-embedder.js

review-embedder.js

38 ms

badges_embedder

badges_embedder

44 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

12 ms

Accessibility Review

brightonford.com.au accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

brightonford.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

brightonford.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brightonford.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brightonford.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brightonford.com.au

Open Graph data is detected on the main page of Brighton Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: