Tools & Wizards About Us
brightonford.com.au screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

brightonford.com.au

Ford Dealer Melbourne | Ford sales, service & parts Melbourne VIC | Brighton Ford

Page Load Speed

7.5 sec in total

First Response

669 ms

Resources Loaded

5.7 sec

Page Rendered

1.1 sec

brightonford.com.au screenshot

About Website

Visit brightonford.com.au now to see the best up-to-date Brighton Ford content and also check out these interesting facts you probably never knew about brightonford.com.au

Discover Fords latest line-up of passenger cars, SUVs, UTEs and commercial vehicles. Find a vehicle to suit your lifestyle at Brighton Ford today!

Visit brightonford.com.au

Key Findings

We analyzed Brightonford.com.au page load time and found that the first response time was 669 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

brightonford.com.au performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value21.6 s

0/100

25%

SI (Speed Index)

Value17.1 s

0/100

10%

TBT (Total Blocking Time)

Value1,480 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.719

6/100

15%

TTI (Time to Interactive)

Value24.1 s

0/100

10%

Network Requests Diagram

brightonford.com.au

669 ms

www.brightonford.com.au

208 ms

www.brightonford.com.au

1227 ms

modernizr-2.6.2-respond-1.1.0.min.js

642 ms

mapbox.js

1443 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 22% of them (15 requests) were addressed to the original Brightonford.com.au, 50% (34 requests) were made to S3-ap-southeast-2.amazonaws.com and 6% (4 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source S3-ap-southeast-2.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 318.9 kB (11%)

Content Size

2.9 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brightonford.com.au main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 119.8 kB

  • Original 151.4 kB
  • After minification 132.9 kB
  • After compression 31.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.5 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 119.8 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 77.2 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brighton Ford images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 120.1 kB

  • Original 776.3 kB
  • After minification 776.1 kB
  • After compression 656.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 120.1 kB or 15% of the original size.

CSS Optimization

-2%

Potential reduce by 1.7 kB

  • Original 77.5 kB
  • After minification 77.5 kB
  • After compression 75.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brightonford.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (37%)

Requests Now

63

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brighton Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brightonford.com.au

brightonford.com.au

669 ms

www.brightonford.com.au

www.brightonford.com.au

208 ms

www.brightonford.com.au

www.brightonford.com.au

1227 ms

modernizr-2.6.2-respond-1.1.0.min.js

modernizr-2.6.2-respond-1.1.0.min.js

642 ms

mapbox.js

mapbox.js

1443 ms

mapbox-gl-0.54.1.css

mapbox-gl-0.54.1.css

608 ms

mapbox-gl-0.54.1.js

mapbox-gl-0.54.1.js

1428 ms

production.css

production.css

1411 ms

launch-349b3e1c7665.min.js

launch-349b3e1c7665.min.js

25 ms

js

js

65 ms

production-stock.js

production-stock.js

1227 ms

production.js

production.js

1238 ms

addthis_widget.js

addthis_widget.js

156 ms

shared-footer.js

shared-footer.js

452 ms

gtm.js

gtm.js

77 ms

EX55d9ce7d47c74891a1824c0fbc4bc2b0-libraryCode_source.min.js

EX55d9ce7d47c74891a1824c0fbc4bc2b0-libraryCode_source.min.js

25 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

64 ms

js

js

132 ms

213458_ford-everest-menuimg-mar23-hc.jpg

213458_ford-everest-menuimg-mar23-hc.jpg

1027 ms

207496_ford-puma-menuimg-mar23-hc.jpg

207496_ford-puma-menuimg-mar23-hc.jpg

1043 ms

235110_ford-escape-menuimg-mar23-hc.jpg

235110_ford-escape-menuimg-mar23-hc.jpg

1044 ms

182649_ford-suv-menuimg-mar23-hc.jpg

182649_ford-suv-menuimg-mar23-hc.jpg

1039 ms

207526_ford-ranger-menuimg-mar23-hc.jpg

207526_ford-ranger-menuimg-mar23-hc.jpg

1041 ms

212649_ford-rangerraptor-updatedmenuimg-mar23-hc.jpg

212649_ford-rangerraptor-updatedmenuimg-mar23-hc.jpg

1042 ms

214475_ford-f150-menuimg-mar23-hc.jpg

214475_ford-f150-menuimg-mar23-hc.jpg

1232 ms

165027_ford-transitbus-menuimg-mar23-hc.jpg

165027_ford-transitbus-menuimg-mar23-hc.jpg

1245 ms

151670_ford-transitvan-menuimg-mar23-hc.jpg

151670_ford-transitvan-menuimg-mar23-hc.jpg

1248 ms

151671_ford-cabchassis-menuimg-mar23-hc.jpg

151671_ford-cabchassis-menuimg-mar23-hc.jpg

1249 ms

151667_ford-transitcustom-menuimg-mar23-hc.jpg

151667_ford-transitcustom-menuimg-mar23-hc.jpg

1245 ms

215616_ford-etransit-menuimg-mar23-hc.jpg

215616_ford-etransit-menuimg-mar23-hc.jpg

1250 ms

222809_ford-performance-menuimg-mar23-hc.jpg

222809_ford-performance-menuimg-mar23-hc.jpg

1438 ms

239029_ford-everestwildtrak-menuimg-may23-hc.jpg

239029_ford-everestwildtrak-menuimg-may23-hc.jpg

1450 ms

236106_ford-mustangmache-rangeimg-apr23-hc.jpg

236106_ford-mustangmache-rangeimg-apr23-hc.jpg

1452 ms

217044_ford-etransitcustom-menuimg-mar23-hc.jpg

217044_ford-etransitcustom-menuimg-mar23-hc.jpg

1456 ms

235924_ford-escapephev-rangeimg-mar23-hc.jpg

235924_ford-escapephev-rangeimg-mar23-hc.jpg

1456 ms

243846_ford-ranger-plug-in-sep23-hqn.png

243846_ford-ranger-plug-in-sep23-hqn.png

1458 ms

243857_ford-new-mustang-sep23-hqn.jpg

243857_ford-new-mustang-sep23-hqn.jpg

1645 ms

234109_all-new-transit-custom-range-image-feb23-hc.jpg

234109_all-new-transit-custom-range-image-feb23-hc.jpg

1653 ms

243883_ford-ranger-plug-in-hpb-sep23-hqn.jpg

243883_ford-ranger-plug-in-hpb-sep23-hqn.jpg

2053 ms

246376_ford-rangerraptar-hpb-dec23.jpg

246376_ford-rangerraptar-hpb-dec23.jpg

2055 ms

243085_mustang-hpb-sep23-hqn.jpg

243085_mustang-hpb-sep23-hqn.jpg

2058 ms

236105_ford-mustangmache-hpb-apr23-hc.jpg

236105_ford-mustangmache-hpb-apr23-hc.jpg

1864 ms

235971_ford-escape-hpb-apr23-hc.jpg

235971_ford-escape-hpb-apr23-hc.jpg

2048 ms

212083_ford-rangerraptor-hpb-march23-hc.jpg

212083_ford-rangerraptor-hpb-march23-hc.jpg

2059 ms

Ford_opp_used4-Jul17-CY.jpg

Ford_opp_used4-Jul17-CY.jpg

2069 ms

236383_ford-everest-promotile-apr23-hc.jpg

236383_ford-everest-promotile-apr23-hc.jpg

2255 ms

236382_ford-escape_promotile-apr23-hc.jpg

236382_ford-escape_promotile-apr23-hc.jpg

2261 ms

47354_ford-service-optile-mar23-hc.jpg

47354_ford-service-optile-mar23-hc.jpg

2263 ms

105020_ford-ot-takatarecall-aug18-jr.jpg

105020_ford-ot-takatarecall-aug18-jr.jpg

2265 ms

Ford-Focus-WI-Jul17-JR.jpg

Ford-Focus-WI-Jul17-JR.jpg

2264 ms

Ford-Logo-Updated-DEC21-PK.png

Ford-Logo-Updated-DEC21-PK.png

244 ms

tracking.js

tracking.js

198 ms

live-chat.js

live-chat.js

226 ms

fbevents.js

fbevents.js

111 ms

icons_all_general_2014.png

icons_all_general_2014.png

803 ms

social-icons.png

social-icons.png

408 ms

loading.gif

loading.gif

213 ms

js

js

137 ms

Antenna-Bold.woff

Antenna-Bold.woff

2174 ms

Antenna-Light.woff

Antenna-Light.woff

2355 ms

live-chat.css

live-chat.css

61 ms

css2

css2

30 ms

s36030903165228

s36030903165228

16 ms

RC226f5466750e4093a86973c6f21c694d-source.min.js

RC226f5466750e4093a86973c6f21c694d-source.min.js

24 ms

review-embedder.js

review-embedder.js

26 ms

badges_embedder

badges_embedder

42 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

16 ms

jquery-3.3.1.min.js

jquery-3.3.1.min.js

11 ms

Accessibility Review

brightonford.com.au accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

brightonford.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

brightonford.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brightonford.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brightonford.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brightonford.com.au

Open Graph data is detected on the main page of Brighton Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: