Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

brightroll.co.uk

Yahoo Advertising | Digital Online Advertising Platforms

Page Load Speed

3.8 sec in total

First Response

171 ms

Resources Loaded

3.3 sec

Page Rendered

319 ms

brightroll.co.uk screenshot

About Website

Click here to check amazing Brightroll content. Otherwise, check out these important facts you probably never knew about brightroll.co.uk

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Visit brightroll.co.uk

Key Findings

We analyzed Brightroll.co.uk page load time and found that the first response time was 171 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

brightroll.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value1,920 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value23.8 s

1/100

10%

Network Requests Diagram

brightroll.co.uk

171 ms

www.brightroll.com

636 ms

calendar_multiday.css

222 ms

date.css

151 ms

datepicker.1.7.css

152 ms

Our browser made a total of 137 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Brightroll.co.uk, 25% (34 requests) were made to Brightroll.com and 12% (16 requests) were made to Na-ab05.marketo.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Brightroll.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (53%)

Content Size

2.8 MB

After Optimization

1.3 MB

In fact, the total size of Brightroll.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 22.8 kB

  • Original 30.0 kB
  • After minification 28.3 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.8 kB or 76% of the original size.

Image Optimization

-3%

Potential reduce by 26.0 kB

  • Original 911.0 kB
  • After minification 885.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brightroll images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 819.3 kB

  • Original 1.2 MB
  • After minification 853.9 kB
  • After compression 333.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 819.3 kB or 71% of the original size.

CSS Optimization

-88%

Potential reduce by 633.7 kB

  • Original 716.0 kB
  • After minification 499.9 kB
  • After compression 82.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brightroll.co.uk needs all CSS files to be minified and compressed as it can save up to 633.7 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 72 (70%)

Requests Now

103

After Optimization

31

The browser has sent 103 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brightroll. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

brightroll.co.uk accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

brightroll.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

brightroll.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brightroll.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brightroll.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brightroll. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: