Tools & Wizards About Us
brilliantsmile.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

brilliantsmile.com

Brilliant Smile - Quality products for white teeth l BrilliantSmile.com

Page Load Speed

3.2 sec in total

First Response

218 ms

Resources Loaded

2.5 sec

Page Rendered

454 ms

brilliantsmile.com screenshot

About Website

Welcome to brilliantsmile.com homepage info - get ready to check Brilliant Smile best content right away, or after learning these important things about brilliantsmile.com

Expert on teeth whitening. Toothpaste & mouthwash with whitening. Whiter teeth in 2 weeks with our 3-steps method. Fast & free delivery. Loyalty bonus on all your shopping.

Visit brilliantsmile.com

Key Findings

We analyzed Brilliantsmile.com page load time and found that the first response time was 218 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

brilliantsmile.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value6.6 s

37/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.375

28/100

15%

TTI (Time to Interactive)

Value7.4 s

48/100

10%

Network Requests Diagram

brilliantsmile.com

218 ms

www.brilliantsmile.com

485 ms

fbevents.js

26 ms

gtm.js

83 ms

js

140 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 68% of them (46 requests) were addressed to the original Brilliantsmile.com, 19% (13 requests) were made to Brilliantsmile.se and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Brilliantsmile.se.

Page Optimization Overview & Recommendations

Page size can be reduced by 85.3 kB (2%)

Content Size

3.5 MB

After Optimization

3.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brilliantsmile.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 38.8 kB

  • Original 48.2 kB
  • After minification 46.6 kB
  • After compression 9.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.8 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 27.9 kB

  • Original 3.2 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brilliant Smile images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 13.0 kB

  • Original 121.7 kB
  • After minification 121.7 kB
  • After compression 108.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 13.0 kB or 11% of the original size.

CSS Optimization

-9%

Potential reduce by 5.5 kB

  • Original 58.3 kB
  • After minification 57.7 kB
  • After compression 52.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brilliantsmile.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 35 (56%)

Requests Now

62

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brilliant Smile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brilliantsmile.com

brilliantsmile.com

218 ms

www.brilliantsmile.com

www.brilliantsmile.com

485 ms

fbevents.js

fbevents.js

26 ms

gtm.js

gtm.js

83 ms

js

js

140 ms

air_system.css

air_system.css

102 ms

air_kassa1.css

air_kassa1.css

199 ms

air_sok1.css

air_sok1.css

294 ms

air_varukorg1.css

air_varukorg1.css

297 ms

air_menu3.css

air_menu3.css

296 ms

air_ikoner1.css

air_ikoner1.css

294 ms

air_theme.css

air_theme.css

297 ms

air_responsive.css

air_responsive.css

296 ms

font-awesome.min.css

font-awesome.min.css

390 ms

ss-symbolicons-line.css

ss-symbolicons-line.css

396 ms

ss-black-tie-regular.css

ss-black-tie-regular.css

394 ms

jquery.fancybox.css

jquery.fancybox.css

392 ms

jquery.js

jquery.js

495 ms

extra.js

extra.js

395 ms

skript.js

skript.js

488 ms

jquery.fancybox.js

jquery.fancybox.js

490 ms

jquery.lazy.min.js

jquery.lazy.min.js

487 ms

jquery.AIRvarukorg.min.js

jquery.AIRvarukorg.min.js

489 ms

font-awesome.min.css

font-awesome.min.css

490 ms

ss-black-tie-regular.css

ss-black-tie-regular.css

583 ms

ss-symbolicons-line.css

ss-symbolicons-line.css

585 ms

css

css

72 ms

brilliantsmile_egna_anpassningar.css

brilliantsmile_egna_anpassningar.css

588 ms

owl.carousel.css

owl.carousel.css

644 ms

owl.theme.css

owl.theme.css

645 ms

owl.carousel.js

owl.carousel.js

649 ms

css

css

90 ms

headroom.min.js

headroom.min.js

709 ms

afterload.js

afterload.js

709 ms

overlib.js

overlib.js

710 ms

LSS_Sokning.js

LSS_Sokning.js

709 ms

onskelista.js

onskelista.js

709 ms

jquery-migrate-1.4.1.min.js

jquery-migrate-1.4.1.min.js

708 ms

analytics.js

analytics.js

72 ms

Luxury%20bundles%20M.jpg

Luxury%20bundles%20M.jpg

841 ms

M%20New%20HiWhite%20Charcoal%20Flavors.jpg

M%20New%20HiWhite%20Charcoal%20Flavors.jpg

857 ms

Smile%20M%20girl%20hiwhite.jpg

Smile%20M%20girl%20hiwhite.jpg

975 ms

Try%20rewhite%20M.jpg

Try%20rewhite%20M.jpg

1000 ms

Tandkr%C3%A4m%20ny%20fix%20puff.jpg

Tandkr%C3%A4m%20ny%20fix%20puff.jpg

1105 ms

Munsk%C3%B6lj%20puff.jpg

Munsk%C3%B6lj%20puff.jpg

1005 ms

Paket%20puff.jpg

Paket%20puff.jpg

1129 ms

Hitta%20klinik.jpg

Hitta%20klinik.jpg

1146 ms

V%C3%A5ra%20behandlingar%20puff%20zoom%20fix.jpg

V%C3%A5ra%20behandlingar%20puff%20zoom%20fix.jpg

1169 ms

halvm%C3%B6rk%20puff%20whitening%20900x600.jpg

halvm%C3%B6rk%20puff%20whitening%20900x600.jpg

1203 ms

kallare%20puff%20o.32%20900x600.jpg

kallare%20puff%20o.32%20900x600.jpg

1208 ms

blogg.png

blogg.png

1205 ms

frakt-och-betalning.jpg

frakt-och-betalning.jpg

1225 ms

swe.png

swe.png

195 ms

eng.png

eng.png

195 ms

logo.png

logo.png

198 ms

Luxury%20bundles.jpg

Luxury%20bundles.jpg

485 ms

New%20HiWhite%20Charcoal%20Flavors.jpg

New%20HiWhite%20Charcoal%20Flavors.jpg

581 ms

Smile%20girl%20hiwhite.jpg

Smile%20girl%20hiwhite.jpg

664 ms

facebook_black_white.png

facebook_black_white.png

282 ms

instagram_black_white.png

instagram_black_white.png

281 ms

youtube_black_white.png

youtube_black_white.png

282 ms

mail.png

mail.png

393 ms

phone.svg

phone.svg

393 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrc.woff

154 ms

ss-black-tie-regular.woff

ss-black-tie-regular.woff

436 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

549 ms

ecommerce.js

ecommerce.js

29 ms

collect

collect

62 ms

Accessibility Review

brilliantsmile.com accessibility score

68

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brilliantsmile.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brilliantsmile.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brilliantsmile.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brilliantsmile.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brilliantsmile.com

Open Graph description is not detected on the main page of Brilliant Smile. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: