Tools & Wizards About Us
brita.co.jp screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

brita.co.jp

浄水器のブリタ | BRITA®

Page Load Speed

2.5 sec in total

First Response

469 ms

Resources Loaded

1.8 sec

Page Rendered

255 ms

brita.co.jp screenshot

About Website

Welcome to brita.co.jp homepage info - get ready to check BRITA best content for Japan right away, or after learning these important things about brita.co.jp

浄水器のBRITA(ブリタ) : 1966年に環境先進国ドイツで生まれた浄水器メーカーです。世界の国と地域で、ポット型/ボトル型浄水器などを販売しています。「人々の水の飲み方を、持続可能にする」をビジョンに掲げ、ペットボトル使用削減とCO2排出量削減を目指しています。ブリタの浄水器で新たな一歩を踏み出してみませんか？

Visit brita.co.jp

Key Findings

We analyzed Brita.co.jp page load time and found that the first response time was 469 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

brita.co.jp performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value3.8 s

54/100

25%

SI (Speed Index)

Value6.1 s

45/100

10%

TBT (Total Blocking Time)

Value1,210 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.129

82/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

cpd.grid

469 ms

jsapi

22 ms

jquery.min.js

319 ms

prototype.js

401 ms

scriptaculous.js

244 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 65% of them (31 requests) were addressed to the original Brita.co.jp, 23% (11 requests) were made to Brita.scene7.com and 6% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (693 ms) relates to the external source Brita.scene7.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 56.8 kB (6%)

Content Size

1.0 MB

After Optimization

944.3 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Brita.co.jp main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 918.6 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 21.6 kB

  • Original 28.7 kB
  • After minification 27.8 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.6 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 8.6 kB

  • Original 918.6 kB
  • After minification 910.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BRITA images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 26.7 kB

  • Original 53.7 kB
  • After minification 46.1 kB
  • After compression 27.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 26.7 kB or 50% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (39%)

Requests Now

46

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BRITA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

cpd.grid

cpd.grid

469 ms

jsapi

jsapi

22 ms

jquery.min.js

jquery.min.js

319 ms

prototype.js

prototype.js

401 ms

scriptaculous.js

scriptaculous.js

244 ms

standard.js

standard.js

334 ms

swfobject.js

swfobject.js

247 ms

standard.css

standard.css

330 ms

utils.js

utils.js

330 ms

socialmedia.js

socialmedia.js

332 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

3 ms

8489713831584688.js

8489713831584688.js

461 ms

cpd-hp-navelia-fruits-jp

cpd-hp-navelia-fruits-jp

249 ms

cpd-header-ontap-heart-start-jp

cpd-header-ontap-heart-start-jp

277 ms

HomeBuehnenLiquelliSleeve_JP_01-00

HomeBuehnenLiquelliSleeve_JP_01-00

133 ms

HomeBuehnenLiquelliSleeve_JP_02-00

HomeBuehnenLiquelliSleeve_JP_02-00

693 ms

cpd-navelia-fruits-tile

cpd-navelia-fruits-tile

160 ms

cpd_tile_ontap

cpd_tile_ontap

115 ms

bnr_top_jugs

bnr_top_jugs

134 ms

Top_Banner_0302

Top_Banner_0302

257 ms

Brita_CPD_front_page_tile_club_jp

Brita_CPD_front_page_tile_club_jp

272 ms

bodyBG.jpg

bodyBG.jpg

116 ms

britaLogo_1

britaLogo_1

276 ms

topnavUlBG.gif

topnavUlBG.gif

99 ms

topnavLeft3Up.png

topnavLeft3Up.png

99 ms

topnavBG3Up.png

topnavBG3Up.png

98 ms

topnavRight3Up.png

topnavRight3Up.png

99 ms

mainNavBG.gif

mainNavBG.gif

95 ms

navLeft3Up.gif

navLeft3Up.gif

151 ms

navBG3Up.gif

navBG3Up.gif

179 ms

navRight3Up.gif

navRight3Up.gif

177 ms

tile-intro-bg.gif

tile-intro-bg.gif

168 ms

arrowRoundRight.gif

arrowRoundRight.gif

166 ms

footerBG.gif

footerBG.gif

166 ms

social-icons.png

social-icons.png

204 ms

gtm.js

gtm.js

81 ms

stageSliderButton_1

stageSliderButton_1

182 ms

dummy_facebook_jp.png

dummy_facebook_jp.png

166 ms

dummy_twitter_custom.png

dummy_twitter_custom.png

167 ms

socialshareprivacy_on_off.png

socialshareprivacy_on_off.png

164 ms

infoBlue.gif

infoBlue.gif

168 ms

settings.png

settings.png

169 ms

ajax-loader.gif

ajax-loader.gif

233 ms

analytics.js

analytics.js

23 ms

collect

collect

25 ms

collect

collect

41 ms

iconClose.gif

iconClose.gif

86 ms

white-70.png

white-70.png

86 ms

Accessibility Review

brita.co.jp accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

brita.co.jp best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brita.co.jp SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JP

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brita.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it does not match the claimed language. Our system also found out that Brita.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brita.co.jp

Open Graph data is detected on the main page of BRITA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: