Tools & Wizards About Us
brita.co.uk screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

brita.co.uk

BRITA water filter | BRITA®

Page Load Speed

2.4 sec in total

First Response

553 ms

Resources Loaded

1.6 sec

Page Rendered

214 ms

brita.co.uk screenshot

About Website

Welcome to brita.co.uk homepage info - get ready to check BRITA best content for United Kingdom right away, or after learning these important things about brita.co.uk

BRITA: Water filters for great tasting water and reduced limescale build-up. Find the right one for your water wants and needs. Learn more.

Visit brita.co.uk

Key Findings

We analyzed Brita.co.uk page load time and found that the first response time was 553 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

brita.co.uk performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

32/100

25%

SI (Speed Index)

Value4.9 s

65/100

10%

TBT (Total Blocking Time)

Value480 ms

60/100

30%

CLS (Cumulative Layout Shift)

Value0.678

8/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

cpd.grid

553 ms

jsapi

16 ms

jquery.min.js

233 ms

prototype.js

398 ms

scriptaculous.js

248 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 58% of them (35 requests) were addressed to the original Brita.co.uk, 27% (16 requests) were made to Brita.scene7.com and 3% (2 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (553 ms) belongs to the original domain Brita.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 71.6 kB (10%)

Content Size

751.8 kB

After Optimization

680.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brita.co.uk main page is 751.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 652.0 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 28.3 kB

  • Original 36.8 kB
  • After minification 34.8 kB
  • After compression 8.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.3 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 9.3 kB

  • Original 652.0 kB
  • After minification 642.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BRITA images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 26.7 kB

  • Original 53.7 kB
  • After minification 46.1 kB
  • After compression 27.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 26.7 kB or 50% of the original size.

CSS Optimization

-80%

Potential reduce by 7.4 kB

  • Original 9.2 kB
  • After minification 7.2 kB
  • After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brita.co.uk needs all CSS files to be minified and compressed as it can save up to 7.4 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (51%)

Requests Now

57

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BRITA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

cpd.grid

cpd.grid

553 ms

jsapi

jsapi

16 ms

jquery.min.js

jquery.min.js

233 ms

prototype.js

prototype.js

398 ms

scriptaculous.js

scriptaculous.js

248 ms

standard.js

standard.js

321 ms

swfobject.js

swfobject.js

247 ms

standard.css

standard.css

325 ms

utils.js

utils.js

313 ms

socialmedia.js

socialmedia.js

327 ms

cookies.js

cookies.js

324 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

4 ms

8489713831584688.js

8489713831584688.js

448 ms

cookies.css

cookies.css

49 ms

cpd_taps_header_uk-2016

cpd_taps_header_uk-2016

312 ms

cpd-elemaris-blue-stage-en

cpd-elemaris-blue-stage-en

98 ms

cpd-navelia-fruits-stage-engb

cpd-navelia-fruits-stage-engb

189 ms

Brita_CPD_front_page_tile_marella_pastell_uk

Brita_CPD_front_page_tile_marella_pastell_uk

152 ms

cpd_tile_ks

cpd_tile_ks

92 ms

Brita_cpd_0_tile_5_experience

Brita_cpd_0_tile_5_experience

39 ms

cpd_tile_voucher5_EN

cpd_tile_voucher5_EN

185 ms

CPD_front_page_tile5_teststrip

CPD_front_page_tile5_teststrip

90 ms

bodyBG.jpg

bodyBG.jpg

91 ms

britaLogo_1

britaLogo_1

190 ms

navLeft3UpShopBlue

navLeft3UpShopBlue

91 ms

navBG3UpShopBlue

navBG3UpShopBlue

99 ms

navRight3UpShopBlue

navRight3UpShopBlue

131 ms

topnavUlBG.gif

topnavUlBG.gif

85 ms

topnavLeft3Up.png

topnavLeft3Up.png

86 ms

topnavBG3Up.png

topnavBG3Up.png

90 ms

topnavRight3Up.png

topnavRight3Up.png

87 ms

mainNavBG.gif

mainNavBG.gif

87 ms

navLeft3Up.gif

navLeft3Up.gif

163 ms

navBG3Up.gif

navBG3Up.gif

166 ms

navRight3Up.gif

navRight3Up.gif

172 ms

infoNavBG.gif

infoNavBG.gif

168 ms

icon_cart2Up.gif

icon_cart2Up.gif

168 ms

arrowRoundRight2Up.gif

arrowRoundRight2Up.gif

171 ms

tile-intro-bg.gif

tile-intro-bg.gif

244 ms

arrowRoundRight.gif

arrowRoundRight.gif

247 ms

footerBG.gif

footerBG.gif

255 ms

transButtonArrow

transButtonArrow

230 ms

cookieStateActiveDT

cookieStateActiveDT

149 ms

social-icons.png

social-icons.png

239 ms

gtm.js

gtm.js

74 ms

stageSliderButton_1

stageSliderButton_1

128 ms

dummy_facebook_en.png

dummy_facebook_en.png

192 ms

dummy_twitter_custom.png

dummy_twitter_custom.png

189 ms

socialshareprivacy_on_off.png

socialshareprivacy_on_off.png

261 ms

infoBlue.gif

infoBlue.gif

265 ms

settings.png

settings.png

272 ms

ajax-loader.gif

ajax-loader.gif

279 ms

analytics.js

analytics.js

24 ms

fbevents.js

fbevents.js

136 ms

collect

collect

9 ms

collect

collect

65 ms

ga-audiences

ga-audiences

40 ms

16 ms

iconClose.gif

iconClose.gif

114 ms

white.png

white.png

113 ms

Accessibility Review

brita.co.uk accessibility score

86

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

brita.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brita.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brita.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brita.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brita.co.uk

Open Graph data is detected on the main page of BRITA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: