Report Summary

  • 96

    Performance

    Renders faster than
    94% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

britewhite.com

Professional Teeth Whitening Gel, Teeth Bleaching Kits and Teeth Whiteners Dentist sell but for 1/3 the cost!

Page Load Speed

752 ms in total

First Response

117 ms

Resources Loaded

558 ms

Page Rendered

77 ms

britewhite.com screenshot

About Website

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Key Findings

We analyzed Britewhite.com page load time and found that the first response time was 117 ms and then it took 635 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

britewhite.com performance score

96

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.2 s

99/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

92/100

25%

SI (Speed Index)

Value1.2 s

100/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.095

91/100

15%

TTI (Time to Interactive)

Value2.0 s

99/100

10%

Network Requests Diagram

britewhite.com

117 ms

siteopt.js

7 ms

menuscript.js

60 ms

menustyle.css

109 ms

si.js

4 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 81% of them (25 requests) were addressed to the original Britewhite.com, 13% (4 requests) were made to Google-analytics.com and 3% (1 request) were made to Smarticon.geotrust.com. The less responsive or slowest element that took the longest time to load (376 ms) belongs to the original domain Britewhite.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 24.1 kB (25%)

Content Size

94.7 kB

After Optimization

70.6 kB

In fact, the total size of Britewhite.com main page is 94.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 47.7 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 12.4 kB

  • Original 16.3 kB
  • After minification 15.7 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.4 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 271 B

  • Original 47.7 kB
  • After minification 47.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Britewhite images are well optimized though.

JavaScript Optimization

-34%

Potential reduce by 9.8 kB

  • Original 28.6 kB
  • After minification 25.8 kB
  • After compression 18.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.8 kB or 34% of the original size.

CSS Optimization

-83%

Potential reduce by 1.6 kB

  • Original 2.0 kB
  • After minification 1.4 kB
  • After compression 339 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Britewhite.com needs all CSS files to be minified and compressed as it can save up to 1.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (26%)

Requests Now

27

After Optimization

20

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Britewhite. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Accessibility Review

britewhite.com accessibility score

70

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

britewhite.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

britewhite.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Britewhite.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Britewhite.com main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Britewhite. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: