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britishgroup.org screenshot

Report Summary

  • 99

    Performance

    Renders faster than
    96% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

britishgroup.org

SDEA British Group at EuroShop 2017 :: Welcome

Page Load Speed

1.3 sec in total

First Response

258 ms

Resources Loaded

902 ms

Page Rendered

90 ms

britishgroup.org screenshot

About Website

Welcome to britishgroup.org homepage info - get ready to check British Group best content right away, or after learning these important things about britishgroup.org

Shop and Display Equipment Association (SDEA) is supporting a group of British exhibitors at EuroShop 2014 in association with UK Trade & Investment.

Visit britishgroup.org

Key Findings

We analyzed Britishgroup.org page load time and found that the first response time was 258 ms and then it took 992 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

britishgroup.org performance score

99

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.7 s

100/100

10%

LCP (Largest Contentful Paint)

Value2.1 s

96/100

25%

SI (Speed Index)

Value1.0 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value0.7 s

100/100

10%

Network Requests Diagram

britishgroup.org

258 ms

SDEALogobritishgroup.jpg

278 ms

140pix-shim_003.gif

236 ms

homeimage.jpg

534 ms

exhibitors-button.png

218 ms

Our browser made a total of 7 requests to load all elements on the main page. We found that all of those requests were addressed to Britishgroup.org and no external sources were called. The less responsive or slowest element that took the longest time to load (534 ms) belongs to the original domain Britishgroup.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.6 kB (6%)

Content Size

179.3 kB

After Optimization

168.7 kB

  • HTML
  • Images

In fact, the total size of Britishgroup.org main page is 179.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 167.6 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 8.1 kB

  • Original 11.7 kB
  • After minification 11.3 kB
  • After compression 3.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.1 kB or 69% of the original size.

Image Optimization

-1%

Potential reduce by 2.5 kB

  • Original 167.6 kB
  • After minification 165.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. British Group images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

5

After Optimization

5

  • Images

The browser has sent 5 CSS, Javascripts, AJAX and image requests in order to completely render the main page of British Group. According to our analytics all requests are already optimized.

Network Requests Diagram

britishgroup.org

britishgroup.org

258 ms

SDEALogobritishgroup.jpg

SDEALogobritishgroup.jpg

278 ms

140pix-shim_003.gif

140pix-shim_003.gif

236 ms

homeimage.jpg

homeimage.jpg

534 ms

exhibitors-button.png

exhibitors-button.png

218 ms

Logo-110-pix_003.png

Logo-110-pix_003.png

206 ms

instore_o.gif

instore_o.gif

109 ms

Accessibility Review

britishgroup.org accessibility score

58

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

britishgroup.org best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

britishgroup.org SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Britishgroup.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Britishgroup.org main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

britishgroup.org

Open Graph description is not detected on the main page of British Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: