Tools & Wizards About Us
britishmuseumshoponline.org screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

britishmuseumshoponline.org

Gift and Souvenir Shop Online | The British Museum shop

Page Load Speed

4.7 sec in total

First Response

185 ms

Resources Loaded

3.9 sec

Page Rendered

605 ms

britishmuseumshoponline.org screenshot

About Website

Click here to check amazing British Museum Shop Online content for United States. Otherwise, check out these important facts you probably never knew about britishmuseumshoponline.org

Explore the wonders of history with the British Museum Shop online. Discover unique gifts and historical souvenirs from the convenience of your own home.

Visit britishmuseumshoponline.org

Key Findings

We analyzed Britishmuseumshoponline.org page load time and found that the first response time was 185 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

britishmuseumshoponline.org performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value22.9 s

0/100

25%

SI (Speed Index)

Value14.6 s

1/100

10%

TBT (Total Blocking Time)

Value4,410 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.124

83/100

15%

TTI (Time to Interactive)

Value31.5 s

0/100

10%

Network Requests Diagram

britishmuseumshoponline.org

185 ms

www.britishmuseumshoponline.org

184 ms

5cac84e6a91d19c57cf6039e084b6226.css

447 ms

styles-l.css

96 ms

397b0f63115e9a9c90cee057914b4d77.min.js

14 ms

Our browser made a total of 192 requests to load all elements on the main page. We found that 98% of them (188 requests) were addressed to the original Britishmuseumshoponline.org, 1% (2 requests) were made to Maxcdn.bootstrapcdn.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (745 ms) belongs to the original domain Britishmuseumshoponline.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 419.8 kB (10%)

Content Size

4.1 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Britishmuseumshoponline.org main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 157.7 kB

  • Original 183.5 kB
  • After minification 168.0 kB
  • After compression 25.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 157.7 kB or 86% of the original size.

Image Optimization

-5%

Potential reduce by 164.6 kB

  • Original 3.4 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. British Museum Shop Online images are well optimized though.

JavaScript Optimization

-22%

Potential reduce by 94.0 kB

  • Original 434.2 kB
  • After minification 434.1 kB
  • After compression 340.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 94.0 kB or 22% of the original size.

CSS Optimization

-3%

Potential reduce by 3.5 kB

  • Original 102.2 kB
  • After minification 102.2 kB
  • After compression 98.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Britishmuseumshoponline.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 149 (82%)

Requests Now

182

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 182 CSS, Javascripts, AJAX and image requests in order to completely render the main page of British Museum Shop Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 147 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

britishmuseumshoponline.org

britishmuseumshoponline.org

185 ms

www.britishmuseumshoponline.org

www.britishmuseumshoponline.org

184 ms

5cac84e6a91d19c57cf6039e084b6226.css

5cac84e6a91d19c57cf6039e084b6226.css

447 ms

styles-l.css

styles-l.css

96 ms

397b0f63115e9a9c90cee057914b4d77.min.js

397b0f63115e9a9c90cee057914b4d77.min.js

14 ms

font-awesome.min.css

font-awesome.min.css

60 ms

gtm.js

gtm.js

106 ms

logo.png

logo.png

100 ms

package-icon.png

package-icon.png

98 ms

truck-icon.png

truck-icon.png

97 ms

bank.png

bank.png

98 ms

MLI.jpg

MLI.jpg

164 ms

Legion.jpg

Legion.jpg

163 ms

CB124.jpg

CB124.jpg

258 ms

R280223.jpg

R280223.jpg

255 ms

J280223.jpg

J280223.jpg

261 ms

B280223.jpg

B280223.jpg

279 ms

F280223.jpg

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259 ms

HW280223.jpg

HW280223.jpg

295 ms

K280223.jpg

K280223.jpg

261 ms

L280223.jpg

L280223.jpg

277 ms

ROS280223.jpg

ROS280223.jpg

293 ms

FUJ280223.jpg

FUJ280223.jpg

306 ms

G280223.jpg

G280223.jpg

327 ms

C280223.jpg

C280223.jpg

344 ms

PR280223.jpg

PR280223.jpg

356 ms

e23130_1.jpg

e23130_1.jpg

368 ms

e23120_1.jpg

e23120_1.jpg

369 ms

e20840_jmw_turner_1.jpg

e20840_jmw_turner_1.jpg

388 ms

e21550_1.jpg

e21550_1.jpg

407 ms

e21600_1_raphael_pc_pack_1.jpg

e21600_1_raphael_pc_pack_1.jpg

429 ms

jquery.min.js

jquery.min.js

436 ms

common.min.js

common.min.js

447 ms

dataPost.min.js

dataPost.min.js

446 ms

bootstrap.min.js

bootstrap.min.js

466 ms

app.min.js

app.min.js

481 ms

form-key-provider.min.js

form-key-provider.min.js

658 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

509 ms

add-webp-class-to-body.min.js

add-webp-class-to-body.min.js

521 ms

theme.min.js

theme.min.js

519 ms

uc.js

uc.js

51 ms

domReady.min.js

domReady.min.js

540 ms

icon-basket.png

icon-basket.png

537 ms

compat.min.js

compat.min.js

566 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

28 ms

cookies.min.js

cookies.min.js

517 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

521 ms

Luma-Icons.woff

Luma-Icons.woff

543 ms

jquery-mixin.min.js

jquery-mixin.min.js

556 ms

opensans-400.woff

opensans-400.woff

516 ms

opensans-300.woff

opensans-300.woff

689 ms

opensans-600.woff

opensans-600.woff

438 ms

opensans-700.woff

opensans-700.woff

452 ms

owl.carousel.min.js

owl.carousel.min.js

469 ms

baskvl.woff

baskvl.woff

488 ms

arrow-down.jpg

arrow-down.jpg

490 ms

jquery-migrate.min.js

jquery-migrate.min.js

323 ms

template.min.js

template.min.js

336 ms

confirm.min.js

confirm.min.js

407 ms

widget.min.js

widget.min.js

375 ms

main.min.js

main.min.js

366 ms

bootstrap.min.js

bootstrap.min.js

387 ms

types.min.js

types.min.js

376 ms

layout.min.js

layout.min.js

417 ms

text.min.js

text.min.js

401 ms

has-webp.min.js

has-webp.min.js

396 ms

core.min.js

core.min.js

331 ms

accordion.min.js

accordion.min.js

341 ms

autocomplete.min.js

autocomplete.min.js

346 ms

button.min.js

button.min.js

388 ms

datepicker.min.js

datepicker.min.js

397 ms

dialog.min.js

dialog.min.js

409 ms

draggable.min.js

draggable.min.js

409 ms

droppable.min.js

droppable.min.js

417 ms

effect-blind.min.js

effect-blind.min.js

423 ms

effect-bounce.min.js

effect-bounce.min.js

466 ms

effect-clip.min.js

effect-clip.min.js

479 ms

effect-drop.min.js

effect-drop.min.js

484 ms

effect-explode.min.js

effect-explode.min.js

489 ms

effect-fade.min.js

effect-fade.min.js

494 ms

effect-fold.min.js

effect-fold.min.js

647 ms

effect-highlight.min.js

effect-highlight.min.js

522 ms

effect-scale.min.js

effect-scale.min.js

520 ms

effect-pulsate.min.js

effect-pulsate.min.js

745 ms

effect-shake.min.js

effect-shake.min.js

508 ms

effect-slide.min.js

effect-slide.min.js

495 ms

effect-transfer.min.js

effect-transfer.min.js

531 ms

effect.min.js

effect.min.js

536 ms

menu.min.js

menu.min.js

527 ms

mouse.min.js

mouse.min.js

506 ms

position.min.js

position.min.js

549 ms

progressbar.min.js

progressbar.min.js

561 ms

resizable.min.js

resizable.min.js

546 ms

selectable.min.js

selectable.min.js

508 ms

selectmenu.min.js

selectmenu.min.js

502 ms

sortable.min.js

sortable.min.js

536 ms

spinner.min.js

spinner.min.js

554 ms

tabs.min.js

tabs.min.js

549 ms

timepicker.min.js

timepicker.min.js

551 ms

tooltip.min.js

tooltip.min.js

508 ms

mage.min.js

mage.min.js

553 ms

cookie-wrapper.min.js

cookie-wrapper.min.js

546 ms

wrapper.min.js

wrapper.min.js

560 ms

underscore.min.js

underscore.min.js

551 ms

version.min.js

version.min.js

562 ms

scripts.min.js

scripts.min.js

519 ms

knockout.min.js

knockout.min.js

558 ms

knockout-es5.min.js

knockout-es5.min.js

547 ms

translate.min.js

translate.min.js

560 ms

modal.min.js

modal.min.js

551 ms

main.min.js

main.min.js

553 ms

engine.min.js

engine.min.js

509 ms

bootstrap.min.js

bootstrap.min.js

583 ms

observable_array.min.js

observable_array.min.js

548 ms

bound-nodes.min.js

bound-nodes.min.js

560 ms

registry.min.js

registry.min.js

558 ms

console-logger.min.js

console-logger.min.js

510 ms

js-translation.json

js-translation.json

494 ms

data.min.js

data.min.js

545 ms

disable-selection.min.js

disable-selection.min.js

558 ms

focusable.min.js

focusable.min.js

509 ms

form.min.js

form.min.js

486 ms

ie.min.js

ie.min.js

488 ms

keycode.min.js

keycode.min.js

485 ms

labels.min.js

labels.min.js

541 ms

jquery-patch.min.js

jquery-patch.min.js

505 ms

plugin.min.js

plugin.min.js

486 ms

safe-active-element.min.js

safe-active-element.min.js

488 ms

safe-blur.min.js

safe-blur.min.js

728 ms

scroll-parent.min.js

scroll-parent.min.js

482 ms

tabbable.min.js

tabbable.min.js

490 ms

unique-id.min.js

unique-id.min.js

498 ms

controlgroup.min.js

controlgroup.min.js

491 ms

checkboxradio.min.js

checkboxradio.min.js

488 ms

effect-size.min.js

effect-size.min.js

485 ms

jquery-var-for-color.min.js

jquery-var-for-color.min.js

540 ms

jquery.color.min.js

jquery.color.min.js

507 ms

form-reset-mixin.min.js

form-reset-mixin.min.js

509 ms

js.cookie.min.js

js.cookie.min.js

485 ms

modal-popup.html

modal-popup.html

413 ms

modal-slide.html

modal-slide.html

469 ms

modal-custom.html

modal-custom.html

483 ms

key-codes.min.js

key-codes.min.js

718 ms

z-index.min.js

z-index.min.js

486 ms

observable_source.min.js

observable_source.min.js

479 ms

renderer.min.js

renderer.min.js

539 ms

arrays.min.js

arrays.min.js

552 ms

compare.min.js

compare.min.js

555 ms

misc.min.js

misc.min.js

505 ms

objects.min.js

objects.min.js

501 ms

strings.min.js

strings.min.js

543 ms

template.min.js

template.min.js

556 ms

events.min.js

events.min.js

557 ms

local.min.js

local.min.js

552 ms

knockout-repeat.min.js

knockout-repeat.min.js

516 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

543 ms

logger.min.js

logger.min.js

559 ms

entry-factory.min.js

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559 ms

console-output-handler.min.js

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560 ms

formatter.min.js

formatter.min.js

556 ms

message-pool.min.js

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580 ms

levels-pool.min.js

levels-pool.min.js

555 ms

logger-utils.min.js

logger-utils.min.js

553 ms

resizable.min.js

resizable.min.js

562 ms

i18n.min.js

i18n.min.js

556 ms

scope.min.js

scope.min.js

509 ms

range.min.js

range.min.js

551 ms

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mage-init.min.js

555 ms

keyboard.min.js

keyboard.min.js

556 ms

optgroup.min.js

optgroup.min.js

555 ms

after-render.min.js

after-render.min.js

500 ms

autoselect.min.js

autoselect.min.js

497 ms

datepicker.min.js

datepicker.min.js

546 ms

outer_click.min.js

outer_click.min.js

581 ms

fadeVisible.min.js

fadeVisible.min.js

547 ms

collapsible.min.js

collapsible.min.js

501 ms

staticChecked.min.js

staticChecked.min.js

717 ms

simple-checked.min.js

simple-checked.min.js

495 ms

bind-html.min.js

bind-html.min.js

547 ms

tooltip.min.js

tooltip.min.js

550 ms

color-picker.min.js

color-picker.min.js

504 ms

class.min.js

class.min.js

507 ms

loader.min.js

loader.min.js

509 ms

entry.min.js

entry.min.js

384 ms

moment.min.js

moment.min.js

391 ms

async.min.js

async.min.js

322 ms

tooltip.html

tooltip.html

97 ms

spectrum.min.js

spectrum.min.js

105 ms

tinycolor.min.js

tinycolor.min.js

140 ms

dom-observer.min.js

dom-observer.min.js

82 ms

bindings.min.js

bindings.min.js

235 ms

print.css

print.css

80 ms

Accessibility Review

britishmuseumshoponline.org accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

britishmuseumshoponline.org best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

britishmuseumshoponline.org SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Britishmuseumshoponline.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Britishmuseumshoponline.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

britishmuseumshoponline.org

Open Graph description is not detected on the main page of British Museum Shop Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: