Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

broadwaybillboards.com

Broadway Billboards - Mobile Billboard Marketing & Advertising in St Louis, Missouri

Page Load Speed

18 sec in total

First Response

1.1 sec

Resources Loaded

16.4 sec

Page Rendered

497 ms

broadwaybillboards.com screenshot

About Website

Welcome to broadwaybillboards.com homepage info - get ready to check Broadway Billboards best content right away, or after learning these important things about broadwaybillboards.com

Broadway Mobile Billboards offers effective mobile billboard marketing & advertising solutions in St Louis, Missouri. Reach your target audience with our impactful mobile billboards.

Visit broadwaybillboards.com

Key Findings

We analyzed Broadwaybillboards.com page load time and found that the first response time was 1.1 sec and then it took 16.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

broadwaybillboards.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value30.2 s

0/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.685

7/100

15%

TTI (Time to Interactive)

Value7.5 s

48/100

10%

Network Requests Diagram

broadwaybillboards.com

1117 ms

www.broadwaybillboards.com

1303 ms

style.min.css

63 ms

js_composer.min.css

148 ms

jvcf7_client.css

203 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 91% of them (62 requests) were addressed to the original Broadwaybillboards.com, 4% (3 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Broadwaybillboards.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 608.4 kB (12%)

Content Size

5.1 MB

After Optimization

4.5 MB

In fact, the total size of Broadwaybillboards.com main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 4.6 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 101.7 kB

  • Original 124.6 kB
  • After minification 122.1 kB
  • After compression 22.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.7 kB or 82% of the original size.

Image Optimization

-10%

Potential reduce by 441.3 kB

  • Original 4.6 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Broadway Billboards images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 34.7 kB

  • Original 232.1 kB
  • After minification 232.1 kB
  • After compression 197.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 34.7 kB or 15% of the original size.

CSS Optimization

-21%

Potential reduce by 30.7 kB

  • Original 147.7 kB
  • After minification 147.7 kB
  • After compression 117.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Broadwaybillboards.com needs all CSS files to be minified and compressed as it can save up to 30.7 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (63%)

Requests Now

60

After Optimization

22

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Broadway Billboards. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

broadwaybillboards.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

broadwaybillboards.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

broadwaybillboards.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Broadwaybillboards.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Broadwaybillboards.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Broadway Billboards. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: