Tools & Wizards About Us
broadwaymarketing.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

broadwaymarketing.com

Broadway Marketing | Broadway Marketing Ltd. - Buy promotional products in Albany, New York United States

Page Load Speed

1.2 sec in total

First Response

35 ms

Resources Loaded

913 ms

Page Rendered

281 ms

broadwaymarketing.com screenshot

About Website

Click here to check amazing Broadway Marketing content. Otherwise, check out these important facts you probably never knew about broadwaymarketing.com

Welcome to Broadway Marketing Ltd, where promoting your business is our business. Born in 1956 from an expertise in building brands, we offer unique, quality promotional products, excellent service an...

Visit broadwaymarketing.com

Key Findings

We analyzed Broadwaymarketing.com page load time and found that the first response time was 35 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

broadwaymarketing.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value8.4 s

18/100

10%

TBT (Total Blocking Time)

Value2,870 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.418

23/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

broadwaymarketing.com

35 ms

broadwaymarketing.geiger.com

192 ms

osano.js

31 ms

app.css

23 ms

manifest.js

17 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Broadwaymarketing.com, 32% (9 requests) were made to Imgsirv.geiger.com and 21% (6 requests) were made to Broadwaymarketing.geiger.com. The less responsive or slowest element that took the longest time to load (554 ms) relates to the external source Imgsirv.geiger.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 430.0 kB (34%)

Content Size

1.3 MB

After Optimization

847.4 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Broadwaymarketing.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 801.7 kB which makes up the majority of the site volume.

HTML Optimization

-96%

Potential reduce by 418.5 kB

  • Original 436.5 kB
  • After minification 105.2 kB
  • After compression 17.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 331.3 kB, which is 76% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 418.5 kB or 96% of the original size.

Image Optimization

-1%

Potential reduce by 10.6 kB

  • Original 801.7 kB
  • After minification 791.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Broadway Marketing images are well optimized though.

CSS Optimization

-2%

Potential reduce by 798 B

  • Original 39.2 kB
  • After minification 39.2 kB
  • After compression 38.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Broadwaymarketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (25%)

Requests Now

24

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Broadway Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

broadwaymarketing.com

broadwaymarketing.com

35 ms

broadwaymarketing.geiger.com

broadwaymarketing.geiger.com

192 ms

osano.js

osano.js

31 ms

app.css

app.css

23 ms

manifest.js

manifest.js

17 ms

vendor.js

vendor.js

24 ms

app.js

app.js

24 ms

app.js

app.js

26 ms

js

js

95 ms

css

css

41 ms

gtm.js

gtm.js

61 ms

SPsite_Logo_BroadwayMarketing.png

SPsite_Logo_BroadwayMarketing.png

112 ms

Amanda.png

Amanda.png

554 ms

1706538316.png

1706538316.png

110 ms

BroadwayMarketing-diamond-divider.png

BroadwayMarketing-diamond-divider.png

83 ms

BroadwayMarketing-Home-Team-Baker.png

BroadwayMarketing-Home-Team-Baker.png

98 ms

BroadwayMarketing-Home-Team-Patack.png

BroadwayMarketing-Home-Team-Patack.png

102 ms

BroadwayMarketing-Home-Team-Jackson.png

BroadwayMarketing-Home-Team-Jackson.png

113 ms

125680_1.jpg

125680_1.jpg

126 ms

126201_1.jpg

126201_1.jpg

122 ms

126179_1.jpg

126179_1.jpg

123 ms

126187_1.jpg

126187_1.jpg

124 ms

126165_1.jpg

126165_1.jpg

126 ms

126163_1.jpg

126163_1.jpg

125 ms

126141_1.jpg

126141_1.jpg

126 ms

126123_1.jpg

126123_1.jpg

128 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

57 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

63 ms

Accessibility Review

broadwaymarketing.com accessibility score

92

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

broadwaymarketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

broadwaymarketing.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Broadwaymarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Broadwaymarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

broadwaymarketing.com

Open Graph data is detected on the main page of Broadway Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: