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brooklynoutdoor.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

brooklynoutdoor.com

Outdoor Advertising Agency | Out of Home Marketing | Brooklyn Outdoor

Page Load Speed

1.9 sec in total

First Response

121 ms

Resources Loaded

1.2 sec

Page Rendered

578 ms

brooklynoutdoor.com screenshot

About Website

Visit brooklynoutdoor.com now to see the best up-to-date Brooklyn Outdoor content and also check out these interesting facts you probably never knew about brooklynoutdoor.com

Brooklyn Outdoor Detroit-based out-of-home advertising agency with coverage coast-to-coast. We specialize in traditional outdoor, digital advertising, hand-painted murals, experiential marketing, and ...

Visit brooklynoutdoor.com

Key Findings

We analyzed Brooklynoutdoor.com page load time and found that the first response time was 121 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

brooklynoutdoor.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value1,120 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

brooklynoutdoor.com

121 ms

brooklynoutdoor.com

228 ms

bcu3vvx.css

302 ms

style.min.css

15 ms

theme.min.css

34 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 88% of them (81 requests) were addressed to the original Brooklynoutdoor.com, 7% (6 requests) were made to Use.typekit.net and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (400 ms) belongs to the original domain Brooklynoutdoor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 131.4 kB (3%)

Content Size

3.9 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brooklynoutdoor.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 130.1 kB

  • Original 149.8 kB
  • After minification 145.5 kB
  • After compression 19.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.1 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.3 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brooklyn Outdoor images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 93 B

  • Original 216.6 kB
  • After minification 216.6 kB
  • After compression 216.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.2 kB

  • Original 140.8 kB
  • After minification 140.8 kB
  • After compression 139.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brooklynoutdoor.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 47 (58%)

Requests Now

81

After Optimization

34

  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brooklyn Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brooklynoutdoor.com

brooklynoutdoor.com

121 ms

brooklynoutdoor.com

brooklynoutdoor.com

228 ms

bcu3vvx.css

bcu3vvx.css

302 ms

style.min.css

style.min.css

15 ms

theme.min.css

theme.min.css

34 ms

header-footer.min.css

header-footer.min.css

62 ms

elementor-icons.min.css

elementor-icons.min.css

41 ms

frontend.min.css

frontend.min.css

47 ms

swiper.min.css

swiper.min.css

43 ms

post-10590.css

post-10590.css

40 ms

frontend.min.css

frontend.min.css

75 ms

all.min.css

all.min.css

66 ms

v4-shims.min.css

v4-shims.min.css

61 ms

post-5170.css

post-5170.css

93 ms

post-10641.css

post-10641.css

63 ms

style.min.css

style.min.css

71 ms

font-awesome.min.css

font-awesome.min.css

96 ms

post-10622.css

post-10622.css

95 ms

style.css

style.css

99 ms

slick.css

slick.css

100 ms

slick-theme.css

slick-theme.css

100 ms

ha-5170.css

ha-5170.css

101 ms

css

css

57 ms

fontawesome.min.css

fontawesome.min.css

126 ms

solid.min.css

solid.min.css

101 ms

brands.min.css

brands.min.css

102 ms

v4-shims.min.js

v4-shims.min.js

103 ms

jquery.min.js

jquery.min.js

103 ms

jquery-migrate.min.js

jquery-migrate.min.js

102 ms

animations.min.css

animations.min.css

102 ms

post-10621.css

post-10621.css

102 ms

happy-addons.min.js

happy-addons.min.js

103 ms

slick.min.js

slick.min.js

106 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

106 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

102 ms

webpack.runtime.min.js

webpack.runtime.min.js

118 ms

frontend-modules.min.js

frontend-modules.min.js

125 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

115 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

125 ms

wp-polyfill.min.js

wp-polyfill.min.js

130 ms

hooks.min.js

hooks.min.js

125 ms

i18n.min.js

i18n.min.js

122 ms

frontend.min.js

frontend.min.js

102 ms

waypoints.min.js

waypoints.min.js

113 ms

core.min.js

core.min.js

97 ms

frontend.min.js

frontend.min.js

97 ms

preloaded-elements-handlers.min.js

preloaded-elements-handlers.min.js

119 ms

jquery.sticky.min.js

jquery.sticky.min.js

92 ms

p.css

p.css

31 ms

hotjar-1723905.js

hotjar-1723905.js

220 ms

gtm.js

gtm.js

246 ms

Checkmark.png

Checkmark.png

136 ms

BO_Wordmark_inverse.png

BO_Wordmark_inverse.png

157 ms

press-header.jpeg

press-header.jpeg

156 ms

Group-12.png

Group-12.png

158 ms

Group-7.png

Group-7.png

157 ms

Group-5.png

Group-5.png

244 ms

wallscapes.jpg

wallscapes.jpg

161 ms

Wallscapes-1.jpg

Wallscapes-1.jpg

188 ms

billboards.jpg

billboards.jpg

198 ms

digital.jpeg

digital.jpeg

184 ms

transit.jpg

transit.jpg

186 ms

experimental_service_1.jpg

experimental_service_1.jpg

185 ms

amazon-1.png

amazon-1.png

227 ms

ford-1.png

ford-1.png

242 ms

google-1.png

google-1.png

241 ms

hulu-1.png

hulu-1.png

243 ms

mcdonalds-1.png

mcdonalds-1.png

241 ms

pepsi-2.png

pepsi-2.png

282 ms

pinterest-1.png

pinterest-1.png

279 ms

puremi-1.png

puremi-1.png

289 ms

verizon-1.png

verizon-1.png

295 ms

brooklyn-outdoor-team-1.jpg

brooklyn-outdoor-team-1.jpg

253 ms

SBA-logo.png

SBA-logo.png

289 ms

wbenc-logo.png

wbenc-logo.png

302 ms

nyc_rec.jpg

nyc_rec.jpg

293 ms

angeles_rec.jpg

angeles_rec.jpg

298 ms

chicago_rec.jpg

chicago_rec.jpg

309 ms

detroit_rec.jpg

detroit_rec.jpg

304 ms

BO_Wordmark_inverse-300x66.png

BO_Wordmark_inverse-300x66.png

342 ms

geopath-logo-descriptor-white.png

geopath-logo-descriptor-white.png

346 ms

OAAA_New-Logo_2016.png

OAAA_New-Logo_2016.png

343 ms

OOH_United_Logo_Black_Hi-Res.png

OOH_United_Logo_Black_Hi-Res.png

348 ms

d

d

82 ms

d

d

43 ms

d

d

66 ms

d

d

66 ms

d

d

65 ms

font

font

67 ms

fa-solid-900.woff

fa-solid-900.woff

233 ms

fa-regular-400.woff

fa-regular-400.woff

400 ms

fa-brands-400.woff

fa-brands-400.woff

274 ms

Accessibility Review

brooklynoutdoor.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

brooklynoutdoor.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brooklynoutdoor.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brooklynoutdoor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brooklynoutdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brooklynoutdoor.com

Open Graph data is detected on the main page of Brooklyn Outdoor. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: