Tools & Wizards About Us
brother.co.nz screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

brother.co.nz

Brother New Zealand | Official Website

Page Load Speed

8.3 sec in total

First Response

863 ms

Resources Loaded

7.2 sec

Page Rendered

253 ms

brother.co.nz screenshot

About Website

Visit brother.co.nz now to see the best up-to-date Brother content for New Zealand and also check out these interesting facts you probably never knew about brother.co.nz

Brother have a wide range of home and office printers, business solutions, supplies and accessories here at the official Brother New Zealand website.

Visit brother.co.nz

Key Findings

We analyzed Brother.co.nz page load time and found that the first response time was 863 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

brother.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value20.0 s

0/100

25%

SI (Speed Index)

Value12.5 s

3/100

10%

TBT (Total Blocking Time)

Value2,230 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.1 s

1/100

10%

Network Requests Diagram

brother.co.nz

863 ms

www.brother.co.nz

1936 ms

common.css

1222 ms

promotions.js

825 ms

H5F.js

854 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 49% of them (43 requests) were addressed to the original Brother.co.nz, 6% (5 requests) were made to Google.com and 6% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Brother.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 209.4 kB (7%)

Content Size

3.1 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brother.co.nz main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 130.4 kB

  • Original 155.2 kB
  • After minification 129.1 kB
  • After compression 24.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.1 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.4 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 24.8 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brother images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 34.2 kB

  • Original 552.4 kB
  • After minification 552.3 kB
  • After compression 518.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 20.0 kB

  • Original 113.1 kB
  • After minification 113.1 kB
  • After compression 93.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brother.co.nz needs all CSS files to be minified and compressed as it can save up to 20.0 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (43%)

Requests Now

79

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brother. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brother.co.nz

brother.co.nz

863 ms

www.brother.co.nz

www.brother.co.nz

1936 ms

common.css

common.css

1222 ms

promotions.js

promotions.js

825 ms

H5F.js

H5F.js

854 ms

bv.js

bv.js

71 ms

main-site.css

main-site.css

847 ms

feature-accounts.css

feature-accounts.css

870 ms

modernizr.js

modernizr.js

928 ms

addthis_widget.js

addthis_widget.js

67 ms

embed.js

embed.js

51 ms

jquery.min.js

jquery.min.js

37 ms

common.js

common.js

570 ms

main-site.js

main-site.js

358 ms

signinRecaptcha.js

signinRecaptcha.js

363 ms

api.js

api.js

43 ms

jsapi-v1.js

jsapi-v1.js

822 ms

purecloud-platform-client-v2.min.js

purecloud-platform-client-v2.min.js

658 ms

head_brotherlogo.svg

head_brotherlogo.svg

254 ms

5-year-warranty-upgrade-banner_2340-x-1000px.ashx

5-year-warranty-upgrade-banner_2340-x-1000px.ashx

1275 ms

it-just-works-generic_2340x1000px.ashx

it-just-works-generic_2340x1000px.ashx

1166 ms

news-banner-main.ashx

news-banner-main.ashx

1362 ms

review-and-win-banner-main.ashx

review-and-win-banner-main.ashx

1475 ms

small-business-banner-main.ashx

small-business-banner-main.ashx

1865 ms

mps-main-banner_alt2.ashx

mps-main-banner_alt2.ashx

1588 ms

recycling-main-banner_alt.ashx

recycling-main-banner_alt.ashx

1764 ms

printers_140x140.ashx

printers_140x140.ashx

1654 ms

mps_140x140px.ashx

mps_140x140px.ashx

1665 ms

mobile-printers_140x140px.ashx

mobile-printers_140x140px.ashx

1992 ms

garment-printer_140x140px.ashx

garment-printer_140x140px.ashx

2035 ms

scanner_140x140px.ashx

scanner_140x140px.ashx

2058 ms

fax_140x140px.ashx

fax_140x140px.ashx

2057 ms

label-printers_140x140px.ashx

label-printers_140x140px.ashx

2153 ms

industrial-label-printers_140x140px.ashx

industrial-label-printers_140x140px.ashx

2154 ms

sewing_140x140px.ashx

sewing_140x140px.ashx

2321 ms

embroidery_140x140px.ashx

embroidery_140x140px.ashx

2531 ms

craft_140x140px.ashx

craft_140x140px.ashx

2555 ms

consumables_140x140px.ashx

consumables_140x140px.ashx

2541 ms

product-selector_585x400px.ashx

product-selector_585x400px.ashx

2770 ms

latestcashbacks.ashx

latestcashbacks.ashx

2877 ms

business-solutions-home.ashx

business-solutions-home.ashx

2890 ms

home-page-customer-support.ashx

home-page-customer-support.ashx

3343 ms

success-stories-home.ashx

success-stories-home.ashx

3132 ms

brother-original-supplies-home.ashx

brother-original-supplies-home.ashx

3137 ms

home-earth-info-tile-p.ashx

home-earth-info-tile-p.ashx

3219 ms

brother-logo.ashx

brother-logo.ashx

3369 ms

social-shielded.ashx

social-shielded.ashx

3255 ms

gtm.js

gtm.js

116 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3351 ms

events.js

events.js

110 ms

recaptcha__en.js

recaptcha__en.js

104 ms

7168.js

7168.js

103 ms

js

js

138 ms

analytics.js

analytics.js

261 ms

destination

destination

259 ms

destination

destination

337 ms

insight.min.js

insight.min.js

334 ms

j.php

j.php

385 ms

fbevents.js

fbevents.js

317 ms

main.MWJjYTQ0ZWY3MQ.js

main.MWJjYTQ0ZWY3MQ.js

304 ms

jsapi-v1.js-async-6ddb05c4.js

jsapi-v1.js-async-6ddb05c4.js

324 ms

fashion-model-a8748f44.js

fashion-model-a8748f44.js

335 ms

anchor

anchor

170 ms

collect

collect

142 ms

collect

collect

181 ms

collect

collect

148 ms

activityi;src=8863008;type=rmktg;cat=broth0;ord=1463078224216;npa=0;auiddc=2039668769.1716325104;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

activityi;src=8863008;type=rmktg;cat=broth0;ord=1463078224216;npa=0;auiddc=2039668769.1716325104;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

253 ms

activityi;src=8863008;type=rmktg;cat=broth00;ord=3498966670991;npa=0;auiddc=2039668769.1716325104;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

activityi;src=8863008;type=rmktg;cat=broth00;ord=3498966670991;npa=0;auiddc=2039668769.1716325104;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

251 ms

activityi;src=10755673;type=remar0;cat=panpi0;ord=2561463309987;npa=0;auiddc=2039668769.1716325104;u1=https%3A%2F%2Fwww.brother.co.nz%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

activityi;src=10755673;type=remar0;cat=panpi0;ord=2561463309987;npa=0;auiddc=2039668769.1716325104;u1=https%3A%2F%2Fwww.brother.co.nz%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

210 ms

363430354217438

363430354217438

110 ms

v.gif

v.gif

28 ms

styles__ltr.css

styles__ltr.css

36 ms

recaptcha__en.js

recaptcha__en.js

52 ms

d8ea6019-46ca-41f6-bd06-81cbd8f602c6

d8ea6019-46ca-41f6-bd06-81cbd8f602c6

122 ms

ga-audiences

ga-audiences

121 ms

pAY4Jgi82uSAEr2jIgpI2fcbEoZ0MRbNANtMr9BudIc.js

pAY4Jgi82uSAEr2jIgpI2fcbEoZ0MRbNANtMr9BudIc.js

92 ms

webworker.js

webworker.js

107 ms

logo_48.png

logo_48.png

65 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

44 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

49 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

52 ms

src=8863008;type=rmktg;cat=broth0;ord=1463078224216;npa=0;auiddc=*;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

src=8863008;type=rmktg;cat=broth0;ord=1463078224216;npa=0;auiddc=*;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

98 ms

src=8863008;type=rmktg;cat=broth00;ord=3498966670991;npa=0;auiddc=*;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

src=8863008;type=rmktg;cat=broth00;ord=3498966670991;npa=0;auiddc=*;u1=%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

96 ms

src=10755673;type=remar0;cat=panpi0;ord=2561463309987;npa=0;auiddc=*;u1=https%3A%2F%2Fwww.brother.co.nz%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

src=10755673;type=remar0;cat=panpi0;ord=2561463309987;npa=0;auiddc=*;u1=https%3A%2F%2Fwww.brother.co.nz%2F;pscdl=noapi;frm=0;gtm=45fe45f0z86577184za201zb6577184;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.brother.co.nz%2F

84 ms

1307 ms

recaptcha__en.js

recaptcha__en.js

8 ms

storage-b95ba97e.js

storage-b95ba97e.js

4 ms

Accessibility Review

brother.co.nz accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

brother.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

brother.co.nz SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brother.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brother.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brother.co.nz

Open Graph data is detected on the main page of Brother. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: