Tools & Wizards About Us
brownies.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

brownies.com

Fairytale Brownies | Gourmet Brownie & Cookie Gift Basket Delivery

Page Load Speed

3 sec in total

First Response

14 ms

Resources Loaded

2.4 sec

Page Rendered

594 ms

brownies.com screenshot

About Website

Visit brownies.com now to see the best up-to-date Brownies content for United States and also check out these interesting facts you probably never knew about brownies.com

Handcrafted brownies, cookies & more baked with Belgian chocolate and all-natural ingredients. Stunning gift baskets for any occasion.

Visit brownies.com

Key Findings

We analyzed Brownies.com page load time and found that the first response time was 14 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

brownies.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value22.3 s

0/100

25%

SI (Speed Index)

Value6.6 s

38/100

10%

TBT (Total Blocking Time)

Value2,790 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.6

11/100

15%

TTI (Time to Interactive)

Value17.4 s

4/100

10%

Network Requests Diagram

brownies.com

14 ms

www.brownies.com

332 ms

home.css

15 ms

header.css

19 ms

klaviyo.js

97 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 25% of them (23 requests) were addressed to the original Brownies.com, 22% (20 requests) were made to Brownies.sirv.com and 9% (8 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Brownies.sirv.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 363.1 kB (11%)

Content Size

3.3 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brownies.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 301.9 kB

  • Original 388.2 kB
  • After minification 364.1 kB
  • After compression 86.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 301.9 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 43.2 kB

  • Original 2.5 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brownies images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 10.2 kB

  • Original 358.4 kB
  • After minification 358.4 kB
  • After compression 348.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-42%

Potential reduce by 7.9 kB

  • Original 18.5 kB
  • After minification 18.5 kB
  • After compression 10.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brownies.com needs all CSS files to be minified and compressed as it can save up to 7.9 kB or 42% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (49%)

Requests Now

85

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brownies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

brownies.com

brownies.com

14 ms

www.brownies.com

www.brownies.com

332 ms

home.css

home.css

15 ms

header.css

header.css

19 ms

klaviyo.js

klaviyo.js

97 ms

dtag.js

dtag.js

138 ms

footer.css

footer.css

74 ms

platform.js

platform.js

332 ms

sirv.js

sirv.js

290 ms

autocomplete.aspx

autocomplete.aspx

72 ms

conversion.js

conversion.js

330 ms

all.js

all.js

104 ms

logo.png

logo.png

820 ms

swatch

swatch

225 ms

22601120.jpg

22601120.jpg

878 ms

22622150.jpg

22622150.jpg

1429 ms

22622010.png

22622010.png

1147 ms

baker-banner-hp-2.jpg

baker-banner-hp-2.jpg

1034 ms

shop-digital-catalog-v25.jpg

shop-digital-catalog-v25.jpg

1159 ms

baker-banner-hp-3.jpg

baker-banner-hp-3.jpg

1335 ms

shop-digital-catalog-v25m.jpg

shop-digital-catalog-v25m.jpg

1301 ms

close-2.png

close-2.png

44 ms

magnify.png

magnify.png

44 ms

cart.png

cart.png

43 ms

menu.gif

menu.gif

89 ms

navCart.png

navCart.png

65 ms

magnify.png

magnify.png

64 ms

arrow_back.png

arrow_back.png

93 ms

arrow_forward.png

arrow_forward.png

93 ms

autocomplete

autocomplete

91 ms

lato-v16-latin-regular.woff

lato-v16-latin-regular.woff

260 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

239 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

239 ms

runtime.575e76507d014c43b1b9.js

runtime.575e76507d014c43b1b9.js

38 ms

sharedUtils.ef3296608bc2583174d6.js

sharedUtils.ef3296608bc2583174d6.js

195 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

236 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

67 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

66 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

235 ms

signup_forms.ea381fabab056fd7e65a.js

signup_forms.ea381fabab056fd7e65a.js

234 ms

gtm.js

gtm.js

341 ms

mothersdaysplash2024.jpg

mothersdaysplash2024.jpg

1526 ms

all.js

all.js

179 ms

ajax-loader.gif

ajax-loader.gif

50 ms

aleo-v3-latin-regular.woff

aleo-v3-latin-regular.woff

51 ms

147 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

69 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

92 ms

badge

badge

257 ms

error-404

error-404

75 ms

postmessageRelay

postmessageRelay

75 ms

js

js

117 ms

analytics.js

analytics.js

252 ms

loader.js

loader.js

275 ms

fbevents.js

fbevents.js

41 ms

hotjar-1192212.js

hotjar-1192212.js

273 ms

sv.js

sv.js

272 ms

safevisit.online

safevisit.online

352 ms

3604799710-postmessagerelay.js

3604799710-postmessagerelay.js

267 ms

rpc:shindig_random.js

rpc:shindig_random.js

88 ms

100 ms

977560178968794

977560178968794

195 ms

gray_stars_large.png

gray_stars_large.png

252 ms

orange_stars_large.png

orange_stars_large.png

251 ms

gcr_logo_stacked.png

gcr_logo_stacked.png

251 ms

collect

collect

84 ms

collect

collect

127 ms

modules.1a30a0a67c3c23c13060.js

modules.1a30a0a67c3c23c13060.js

113 ms

sv.brownies.com

sv.brownies.com

128 ms

call-tracking_9.js

call-tracking_9.js

56 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

53 ms

wcm

wcm

19 ms

ga-audiences

ga-audiences

65 ms

p.gif

p.gif

66 ms

x-2024.png

x-2024.png

185 ms

load.js

load.js

100 ms

cm424-1.jpg

cm424-1.jpg

101 ms

KP424X-1.jpg

KP424X-1.jpg

105 ms

rf303-1.jpg

rf303-1.jpg

108 ms

nurses-week-gift-guide-3.png

nurses-week-gift-guide-3.png

118 ms

hp_ingredients.png

hp_ingredients.png

97 ms

hp_truck_2.png

hp_truck_2.png

98 ms

hp_clip2.png

hp_clip2.png

192 ms

ribbon.png

ribbon.png

206 ms

hp_signature.jpg

hp_signature.jpg

193 ms

kaboom.png

kaboom.png

199 ms

paypal-2.png

paypal-2.png

207 ms

facebook-2017.png

facebook-2017.png

60 ms

instagram-2017.png

instagram-2017.png

60 ms

BBB-accredited-business-small.png

BBB-accredited-business-small.png

60 ms

tp.gif

tp.gif

23 ms

Accessibility Review

brownies.com accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brownies.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brownies.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brownies.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brownies.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brownies.com

Open Graph description is not detected on the main page of Brownies. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: