Tools & Wizards About Us
business-advantage.com screenshot

Report Summary

  • 58

    Performance

    Renders faster than
    74% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 87

    SEO

    Google-friendlier than
    65% of websites

business-advantage.com

Business to Business Market Research, Telemarketing, Database, Marketing and Management Consulting Services with Business Advantage

Page Load Speed

2.1 sec in total

First Response

199 ms

Resources Loaded

1.8 sec

Page Rendered

85 ms

business-advantage.com screenshot

About Website

Visit business-advantage.com now to see the best up-to-date Business Advantage content for United States and also check out these interesting facts you probably never knew about business-advantage.com

The Business Advantage group specialise in the IT and telecommunication sectors as an international business to business market research, marketing and management consulting practice. Wherever you wan...

Visit business-advantage.com

Key Findings

We analyzed Business-advantage.com page load time and found that the first response time was 199 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

business-advantage.com performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

4/100

25%

SI (Speed Index)

Value5.2 s

60/100

10%

TBT (Total Blocking Time)

Value160 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0.048

99/100

15%

TTI (Time to Interactive)

Value6.9 s

54/100

10%

Network Requests Diagram

business-advantage.com

199 ms

business-advantage.com

574 ms

styles.css

391 ms

layout.css

464 ms

skitter.styles.css

483 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 72% of them (33 requests) were addressed to the original Business-advantage.com, 15% (7 requests) were made to Google.com and 4% (2 requests) were made to Seal.starfieldtech.com. The less responsive or slowest element that took the longest time to load (610 ms) belongs to the original domain Business-advantage.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 821.6 kB (72%)

Content Size

1.1 MB

After Optimization

315.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Business-advantage.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 683.8 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 51.3 kB

  • Original 62.1 kB
  • After minification 56.9 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.3 kB or 83% of the original size.

Image Optimization

-85%

Potential reduce by 584.3 kB

  • Original 683.8 kB
  • After minification 99.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Business Advantage needs image optimization as it can save up to 584.3 kB or 85% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-44%

Potential reduce by 150.7 kB

  • Original 344.0 kB
  • After minification 313.4 kB
  • After compression 193.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 150.7 kB or 44% of the original size.

CSS Optimization

-75%

Potential reduce by 35.4 kB

  • Original 47.3 kB
  • After minification 41.8 kB
  • After compression 11.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Business-advantage.com needs all CSS files to be minified and compressed as it can save up to 35.4 kB or 75% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (23%)

Requests Now

43

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Business Advantage. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

business-advantage.com

business-advantage.com

199 ms

business-advantage.com

business-advantage.com

574 ms

styles.css

styles.css

391 ms

layout.css

layout.css

464 ms

skitter.styles.css

skitter.styles.css

483 ms

jquery-2.1.1.min.js

jquery-2.1.1.min.js

562 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

259 ms

jquery.skitter.js

jquery.skitter.js

592 ms

getSeal

getSeal

364 ms

WBDDSCAlrlXWvN2AQYTY

WBDDSCAlrlXWvN2AQYTY

108 ms

BAlogo.jpg

BAlogo.jpg

438 ms

linkedin.png

linkedin.png

367 ms

twitter.png

twitter.png

369 ms

facebook-icon.png

facebook-icon.png

368 ms

google-plus-icon.png

google-plus-icon.png

377 ms

youtube-icon.png

youtube-icon.png

377 ms

UK_flag.png

UK_flag.png

462 ms

US_flag.png

US_flag.png

461 ms

arrow.png

arrow.png

455 ms

iCADlogo_index.jpg

iCADlogo_index.jpg

474 ms

iCTlogo_index.jpg

iCTlogo_index.jpg

473 ms

iPRINTlogo_index.jpg

iPRINTlogo_index.jpg

532 ms

graph02.png

graph02.png

324 ms

graph04.png

graph04.png

367 ms

graph03.png

graph03.png

465 ms

graph05.png

graph05.png

409 ms

cse.js

cse.js

27 ms

menu_background1.png

menu_background1.png

523 ms

background_aboutus.png

background_aboutus.png

552 ms

background_services.png

background_services.png

543 ms

background_sectors.png

background_sectors.png

553 ms

background_clients.png

background_clients.png

561 ms

background_newsroom.png

background_newsroom.png

605 ms

leftindex.png

leftindex.png

610 ms

tracker.js

tracker.js

54 ms

cse.js

cse.js

62 ms

sprite-clean.png

sprite-clean.png

113 ms

ajax-loader.gif

ajax-loader.gif

114 ms

siteseal_sf_3_h_l_m.gif

siteseal_sf_3_h_l_m.gif

69 ms

cse_element__en.js

cse_element__en.js

9 ms

default+en.css

default+en.css

46 ms

default.css

default.css

45 ms

async-ads.js

async-ads.js

22 ms

branding.png

branding.png

20 ms

clear.png

clear.png

16 ms

nav_logo114.png

nav_logo114.png

16 ms

Accessibility Review

business-advantage.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

business-advantage.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

business-advantage.com SEO score

87

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Business-advantage.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Business-advantage.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

business-advantage.com

Open Graph description is not detected on the main page of Business Advantage. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: