Analyze Business and Economy - India's Most Influential Business and Economy Magazine

Business & Economy is India's fastest growing Business Magazine, published by Planman Media. It is India's first news and analysis business magazine with an unparalleled & well differentiated editoria...

Page load speed analysis

  • 60/100

    Normal result
  • 4

    Successful tests
  • 4

    Failed tests
  • First response

    3.8 sec

  • Resources loaded

    4.2 sec

  • Page rendered

    198 ms

  • Total page load time

    8.2 sec

Welcome to homepage info - get ready to check Business And Economy best content for India right away, or after learning these important things about

We analyzed page load time and found that the first response time was 3.8 sec and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 30.1 kB
    Images 122.3 kB
    Javascripts 231.4 kB
    CSS 13.3 kB

    In fact, the total size of main page is 397.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 231.4 kB which makes up the majority of the site volume.

    • Original 30.1 kB
    • After minification 24.7 kB
    • After compression 6.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.3 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.0 kB or 80% of the original size.

    • Original 122.3 kB
    • After optimization 121.9 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Business And Economy images are well optimized though.

    • Original 231.4 kB
    • After minification 228.2 kB
    • After compression 79.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 151.5 kB or 65% of the original size.

    • Original 13.3 kB
    • After minification 10.7 kB
    • After compression 1.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 11.9 kB or 89% of the original size.

Network requests diagram

  • abc.css
  • home.css
  • chome.css
  • AC_RunActiveContent.js
  • nmedianet.js
  • button.gif
  • career_apply.gif
  • px.gif
  • px.gif
  • bping.php
  • jstag
  • rtbspub
  • fcmdynet.js
  • gpt.js
  • be_logo.jpg
  • new.gif
  • vicon.jpg
  • cover-story.jpg
  • budget.jpg
  • video.gif
  • business-economy192.jpg
  • 27.jpg
  • 16.jpg
  • 23.jpg
  • 10.jpg
  • supp.jpg
  • supplement.jpg
  • clickhere.gif
  • 13.jpg
  • banner.jpg
  • checksync.php
  • pubads_impl_82.js
  • container.html
  • abp.gif
  • abp.gif
  • usermatch
  • usermatch
  • casale
  • VuulLMAoJYUAAgX26PcAAABY%26954
  • ecsync.php
  • blank.html
  • csync.php
  • casale
  • crum
  • log.php
  • crum
  • rum
  • cse
  • rum
  • crum
  • rum

Our browser made a total of 52 requests to load all elements on the main page. We found that 42% of them (22 requests) were addressed to the original, 10% (5 requests) were made to and 8% (4 requests) were made to The less responsive or slowest element that took the longest time to load (3.8 sec) belongs to the original domain

Additional info on


The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Business And Economy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 86400
NS 86400
NS 86400

86400 Mname:
Serial: 2017120215
Refresh: 3600
Retry: 600
Expire: 1209600
Minimum-ttl: 86400
MX 86400 Pri: 10

Language and encoding

Poor result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 78.9% of all visits is India. It lies approximately 8050 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to India or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Business And Economy. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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