Tools & Wizards About Us
businessdna.com screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    71% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

businessdna.com

The Behavior and Money Insights Company

Page Load Speed

2.2 sec in total

First Response

44 ms

Resources Loaded

1.4 sec

Page Rendered

752 ms

businessdna.com screenshot

About Website

Click here to check amazing Businessdna content. Otherwise, check out these important facts you probably never knew about businessdna.com

Our behavioral technology uncovers a person’s inherent strengths to optimize team performance, better understand your clients, and enhance relationships.

Visit businessdna.com

Key Findings

We analyzed Businessdna.com page load time and found that the first response time was 44 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

businessdna.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value3.5 s

87/100

10%

TBT (Total Blocking Time)

Value440 ms

64/100

30%

CLS (Cumulative Layout Shift)

Value0.092

91/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

businessdna.com

44 ms

dnabehavior.com

182 ms

main-head.min.css

191 ms

global-header-v2.min.css

246 ms

global-footer.min.css

271 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Businessdna.com, 74% (39 requests) were made to Dnabehavior.com and 6% (3 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (849 ms) relates to the external source Snid.snitcher.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 320.5 kB (22%)

Content Size

1.5 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Businessdna.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 242.9 kB

  • Original 273.7 kB
  • After minification 232.0 kB
  • After compression 30.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 41.7 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 242.9 kB or 89% of the original size.

Image Optimization

-5%

Potential reduce by 49.1 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Businessdna images are well optimized though.

JavaScript Optimization

-29%

Potential reduce by 21.9 kB

  • Original 75.8 kB
  • After minification 75.8 kB
  • After compression 53.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 21.9 kB or 29% of the original size.

CSS Optimization

-22%

Potential reduce by 6.6 kB

  • Original 29.3 kB
  • After minification 29.3 kB
  • After compression 22.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Businessdna.com needs all CSS files to be minified and compressed as it can save up to 6.6 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (52%)

Requests Now

48

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Businessdna. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

businessdna.com

businessdna.com

44 ms

dnabehavior.com

dnabehavior.com

182 ms

main-head.min.css

main-head.min.css

191 ms

global-header-v2.min.css

global-header-v2.min.css

246 ms

global-footer.min.css

global-footer.min.css

271 ms

hero-banner.min.css

hero-banner.min.css

226 ms

module_134971061518_CLEAN_Pro_-_Versa_Cards.min.css

module_134971061518_CLEAN_Pro_-_Versa_Cards.min.css

257 ms

slick-slider.min.css

slick-slider.min.css

282 ms

js

js

87 ms

current.js

current.js

225 ms

embed.js

embed.js

40 ms

clean-pro.min.js

clean-pro.min.js

452 ms

jquery-modal-min.min.js

jquery-modal-min.min.js

478 ms

project.js

project.js

259 ms

mega-menu.min.js

mega-menu.min.js

480 ms

module_89292082859_Global_Footer.min.js

module_89292082859_Global_Footer.min.js

477 ms

morph-text.min.js

morph-text.min.js

518 ms

module_89295726439_CLEAN_-_Row_-_Multi-Column_Accordion.min.js

module_89295726439_CLEAN_-_Row_-_Multi-Column_Accordion.min.js

504 ms

slick-slider-min.min.js

slick-slider-min.min.js

658 ms

21551507.js

21551507.js

503 ms

index.js

index.js

515 ms

8424106.js

8424106.js

849 ms

d6ab1701-29ae-454c-ad51-6cd340f62e5b.png

d6ab1701-29ae-454c-ad51-6cd340f62e5b.png

110 ms

DNA%20Behavior%20Logo%20for%20Website_Behavior%20and%20Money_Hubspot%20CMS.png

DNA%20Behavior%20Logo%20for%20Website_Behavior%20and%20Money_Hubspot%20CMS.png

280 ms

Icon-Helix_Black.png

Icon-Helix_Black.png

455 ms

Home_Share%20the%20Discovery%20Process.png

Home_Share%20the%20Discovery%20Process.png

239 ms

Home_Relate%20to%20Anyone.png

Home_Relate%20to%20Anyone.png

397 ms

Two-click%20Comparison%20of%20Users.png

Two-click%20Comparison%20of%20Users.png

261 ms

Team%20Report.png

Team%20Report.png

286 ms

DNA%20App%20Launch.jpg

DNA%20App%20Launch.jpg

308 ms

Client%20Profiles_Rick%20Kent.png

Client%20Profiles_Rick%20Kent.png

490 ms

Client%20Profiles_Ami%20Tully%20Lotka.png

Client%20Profiles_Ami%20Tully%20Lotka.png

511 ms

Client%20Profiles_Clayton%20Delaney_.png

Client%20Profiles_Clayton%20Delaney_.png

512 ms

Home_Leadership%20Behavior%20DNA%20Book.png

Home_Leadership%20Behavior%20DNA%20Book.png

414 ms

DNA%20Behavior%20Customer%20Fidelity.png

DNA%20Behavior%20Customer%20Fidelity.png

455 ms

DNA%20Behavior%20Customer%20Charles%20Schwab.png

DNA%20Behavior%20Customer%20Charles%20Schwab.png

710 ms

DNA%20Behavior%20Customer%20Home%20Security.png

DNA%20Behavior%20Customer%20Home%20Security.png

514 ms

DNA%20Behavior%20Customer%20LPL%20Financial.png

DNA%20Behavior%20Customer%20LPL%20Financial.png

530 ms

DNA%20Behavior%20Customer%20Equifax.png

DNA%20Behavior%20Customer%20Equifax.png

707 ms

DNA%20Behavior%20Logo%20for%20Website_White_Hubspot%20CMS.png

DNA%20Behavior%20Logo%20for%20Website_White_Hubspot%20CMS.png

583 ms

cd0a96ae-98f6-4b93-ae78-82c9999e80cc.png

cd0a96ae-98f6-4b93-ae78-82c9999e80cc.png

154 ms

5b30f8a8-3ba9-4bb5-a3a7-99971b52201e.png

5b30f8a8-3ba9-4bb5-a3a7-99971b52201e.png

181 ms

regular.woff

regular.woff

438 ms

700.woff

700.woff

737 ms

800.woff

800.woff

695 ms

Home_Content%20Employees.jpg

Home_Content%20Employees.jpg

449 ms

fb.js

fb.js

50 ms

web-interactives-embed.js

web-interactives-embed.js

71 ms

21551507.js

21551507.js

71 ms

conversations-embed.js

conversations-embed.js

53 ms

21551507.js

21551507.js

105 ms

feedbackweb-new.js

feedbackweb-new.js

75 ms

collectedforms.js

collectedforms.js

66 ms

Accessibility Review

businessdna.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

businessdna.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

businessdna.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Businessdna.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Businessdna.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

businessdna.com

Open Graph data is detected on the main page of Businessdna. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: