Tools & Wizards About Us
butterlondon.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

butterlondon.com

butter LONDON offers Nail Care Treatment, Make-up & More

Page Load Speed

3.9 sec in total

First Response

807 ms

Resources Loaded

2.8 sec

Page Rendered

280 ms

butterlondon.com screenshot

About Website

Visit butterlondon.com now to see the best up-to-date Butter LONDON content for United States and also check out these interesting facts you probably never knew about butterlondon.com

Achieve The Perfect Manicure With Nail Care Products That's Right For You. Vegan and Cruelty Free. 100% Happiness Guaranteed.

Visit butterlondon.com

Key Findings

We analyzed Butterlondon.com page load time and found that the first response time was 807 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

butterlondon.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value21.0 s

0/100

25%

SI (Speed Index)

Value22.9 s

0/100

10%

TBT (Total Blocking Time)

Value17,250 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value45.3 s

0/100

10%

Network Requests Diagram

www.butterlondon.com

807 ms

dc.js

31 ms

gtm.js

55 ms

gtm.js

74 ms

NLUtil.jsp

232 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 76% of them (52 requests) were addressed to the original Butterlondon.com, 4% (3 requests) were made to Googletagmanager.com and 4% (3 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (875 ms) belongs to the original domain Butterlondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 36.6 kB (6%)

Content Size

601.7 kB

After Optimization

565.1 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Butterlondon.com main page is 601.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 517.7 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 33.3 kB

  • Original 45.9 kB
  • After minification 42.9 kB
  • After compression 12.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.3 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 3.2 kB

  • Original 517.7 kB
  • After minification 514.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Butter LONDON images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 77 B

  • Original 38.1 kB
  • After minification 38.1 kB
  • After compression 38.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 32 (54%)

Requests Now

59

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Butter LONDON. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.butterlondon.com

www.butterlondon.com

807 ms

dc.js

dc.js

31 ms

gtm.js

gtm.js

55 ms

gtm.js

gtm.js

74 ms

NLUtil.jsp

NLUtil.jsp

232 ms

NLUtil.js

NLUtil.js

223 ms

pagestyles.nl

pagestyles.nl

228 ms

styles.css

styles.css

229 ms

jquery.min.js

jquery.min.js

51 ms

jquery.twitter.js

jquery.twitter.js

156 ms

bl_lacquer_hover.js

bl_lacquer_hover.js

163 ms

gpr-aae-all-styles.min.css

gpr-aae-all-styles.min.css

261 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

322 ms

gpr-aae-all-library.js

gpr-aae-all-library.js

388 ms

compat.js

compat.js

308 ms

jquery.scrollfollow.js

jquery.scrollfollow.js

311 ms

jquery.jcarousel.js

jquery.jcarousel.js

405 ms

sideTab.js

sideTab.js

317 ms

site.js

site.js

405 ms

jquery.nivo.slider.js

jquery.nivo.slider.js

468 ms

jquery.tools.min.js

jquery.tools.min.js

470 ms

__utm.gif

__utm.gif

13 ms

conversion_async.js

conversion_async.js

29 ms

Explore_SeeWhy_WebEvent.js

Explore_SeeWhy_WebEvent.js

523 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

490 ms

Explore_SeeWhy_CookieFunctions.js

Explore_SeeWhy_CookieFunctions.js

406 ms

TT_autocompletecss.css

TT_autocompletecss.css

419 ms

jquery-ui.min.js

jquery-ui.min.js

79 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

576 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

504 ms

jquery.home.video.js

jquery.home.video.js

505 ms

jquery.cookie.js

jquery.cookie.js

505 ms

jquery-ui.min.js

jquery-ui.min.js

97 ms

30 ms

45 ms

hp_modal.js

hp_modal.js

455 ms

hp_modal.css

hp_modal.css

424 ms

logo_header_rsize.png

logo_header_rsize.png

334 ms

101615-Friend_and_Family-BANNER-40.gif

101615-Friend_and_Family-BANNER-40.gif

612 ms

slider_plush_rush_012116_840x301.jpg

slider_plush_rush_012116_840x301.jpg

615 ms

20offLip_products_slider_021116_840x301.jpg

20offLip_products_slider_021116_840x301.jpg

616 ms

sheer_wisdom_slider_5_011116_840x301.jpg

sheer_wisdom_slider_5_011116_840x301.jpg

614 ms

review_module_010216_400x220.jpg

review_module_010216_400x220.jpg

613 ms

scrubbers_module_010216_400x220.jpg

scrubbers_module_010216_400x220.jpg

614 ms

fitlash_module_010816_400x220.jpg

fitlash_module_010816_400x220.jpg

614 ms

inside_edge__module_010216_400x220.jpg

inside_edge__module_010216_400x220.jpg

617 ms

icon-facebook.gif

icon-facebook.gif

615 ms

icon-Pintrest.gif

icon-Pintrest.gif

616 ms

icon-Instagram.gif

icon-Instagram.gif

616 ms

icon-Twitter.gif

icon-Twitter.gif

617 ms

icon-youTube.gif

icon-youTube.gif

654 ms

icon-google_plus.png

icon-google_plus.png

633 ms

january_slider_2_010216_840x301.jpg

january_slider_2_010216_840x301.jpg

687 ms

colours_of_the_year_module_010216_400x220.jpg

colours_of_the_year_module_010216_400x220.jpg

644 ms

wheel_of_deals_module_021716_400x220.jpg

wheel_of_deals_module_021716_400x220.jpg

588 ms

top_header_bg.gif

top_header_bg.gif

457 ms

BL_search-icon.png

BL_search-icon.png

483 ms

gtm.js

gtm.js

26 ms

analytics.js

analytics.js

28 ms

zebra-bfly.png

zebra-bfly.png

451 ms

background-w-flowers.png

background-w-flowers.png

552 ms

fbds.js

fbds.js

323 ms

empty.html

empty.html

493 ms

collect

collect

282 ms

www.butterlondon.com

www.butterlondon.com

875 ms

113 ms

round_1.jpg

round_1.jpg

298 ms

26 ms

Accessibility Review

butterlondon.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

butterlondon.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

butterlondon.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Butterlondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Butterlondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

butterlondon.com

Open Graph description is not detected on the main page of Butter LONDON. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: