Tools & Wizards About Us
buybritish.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

buybritish.com

BuyBritish.com - Discover and save on British brands & manufacturers

Page Load Speed

4.7 sec in total

First Response

828 ms

Resources Loaded

3.4 sec

Page Rendered

511 ms

buybritish.com screenshot

About Website

Visit buybritish.com now to see the best up-to-date Buy British content and also check out these interesting facts you probably never knew about buybritish.com

Buy British. Save money. Create jobs. Offers, discounts & voucher codes for British brands & UK manufacturers. Shop local, made in Britain

Visit buybritish.com

Key Findings

We analyzed Buybritish.com page load time and found that the first response time was 828 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

buybritish.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value890 ms

32/100

30%

CLS (Cumulative Layout Shift)

Value0.421

23/100

15%

TTI (Time to Interactive)

Value6.5 s

58/100

10%

Network Requests Diagram

buybritish.com

828 ms

wp-emoji-release.min.js

127 ms

style.min.css

206 ms

mediaelementplayer-legacy.min.css

234 ms

wp-mediaelement.min.css

235 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 49% of them (38 requests) were addressed to the original Buybritish.com, 15% (12 requests) were made to I0.wp.com and 15% (12 requests) were made to I2.wp.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source I0.wp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 180.7 kB (8%)

Content Size

2.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Buybritish.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 149.6 kB

  • Original 169.0 kB
  • After minification 158.0 kB
  • After compression 19.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 149.6 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 13.0 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Buy British images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.4 kB

  • Original 86.8 kB
  • After minification 86.8 kB
  • After compression 85.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 16.6 kB

  • Original 112.0 kB
  • After minification 99.2 kB
  • After compression 95.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Buybritish.com needs all CSS files to be minified and compressed as it can save up to 16.6 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (47%)

Requests Now

68

After Optimization

36

  • Images
  • JavaScript
  • CSS

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Buy British. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

buybritish.com

buybritish.com

828 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

127 ms

style.min.css

style.min.css

206 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

234 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

235 ms

ivory-search.min.css

ivory-search.min.css

236 ms

front.min.css

front.min.css

235 ms

bootstrap.min.css

bootstrap.min.css

324 ms

font-awesome.min.css

font-awesome.min.css

286 ms

simple-line-icons.css

simple-line-icons.css

311 ms

magnific-popup.css

magnific-popup.css

312 ms

select2.min.css

select2.min.css

313 ms

css

css

37 ms

owl.carousel.css

owl.carousel.css

312 ms

style.css

style.css

367 ms

style.css

style.css

387 ms

kingcomposer.min.css

kingcomposer.min.css

467 ms

animate.css

animate.css

389 ms

icons.css

icons.css

391 ms

social-logos.min.css

social-logos.min.css

402 ms

jetpack.css

jetpack.css

448 ms

front.min.js

front.min.js

465 ms

jquery.min.js

jquery.min.js

550 ms

jquery-migrate.min.js

jquery-migrate.min.js

479 ms

photon.min.js

photon.min.js

447 ms

select2.min.js

select2.min.js

488 ms

bootstrap.min.js

bootstrap.min.js

500 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

500 ms

owl.carousel.min.js

owl.carousel.min.js

504 ms

couponis-sc.js

couponis-sc.js

621 ms

custom.js

custom.js

646 ms

kingcomposer.min.js

kingcomposer.min.js

648 ms

ivory-search.min.js

ivory-search.min.js

646 ms

wp-embed.min.js

wp-embed.min.js

645 ms

e-202239.js

e-202239.js

14 ms

BuyBritish.com-full-logo-400x75-V2-Transparent.png

BuyBritish.com-full-logo-400x75-V2-Transparent.png

426 ms

1342208-7753de03db3b658c0757edb25d70735c.jpg

1342208-7753de03db3b658c0757edb25d70735c.jpg

422 ms

Henry-Hoover-Voucher-Codes-Banner.png

Henry-Hoover-Voucher-Codes-Banner.png

644 ms

abbey-ales.png

abbey-ales.png

574 ms

Adnams-Logo-British-brand-200x119-1.png

Adnams-Logo-British-brand-200x119-1.png

492 ms

Allsaints-Logo-British-brand-200x119-1.png

Allsaints-Logo-British-brand-200x119-1.png

493 ms

Aurelia-Skincare-Logo-British-brand-200x119-1.png

Aurelia-Skincare-Logo-British-brand-200x119-1.png

493 ms

Bamford-Logo-British-brand-200x119-1.png

Bamford-Logo-British-brand-200x119-1.png

946 ms

How-to-get-Sweaty-Betty-Leggings-Banner.png

How-to-get-Sweaty-Betty-Leggings-Banner.png

801 ms

Kent-Cider-Co-bottles-banner.png

Kent-Cider-Co-bottles-banner.png

709 ms

hn-white.png

hn-white.png

571 ms

Boohoo-Logo-brand-200x113-1.png

Boohoo-Logo-brand-200x113-1.png

572 ms

Up-to-20-Off-Molton-Brown-Gift-Sets-Banner.png

Up-to-20-Off-Molton-Brown-Gift-Sets-Banner.png

1075 ms

Up-to-80-Off-John-Smedley-London-2021.png

Up-to-80-Off-John-Smedley-London-2021.png

803 ms

eight-arch.png

eight-arch.png

571 ms

ASOS-Logo-British-brand-200x119-1.png

ASOS-Logo-British-brand-200x119-1.png

571 ms

155516106_1396764580673380_6844980510695815341_n.jpg

155516106_1396764580673380_6844980510695815341_n.jpg

570 ms

15-Off-Neals-Yard-Remedies-Banner.png

15-Off-Neals-Yard-Remedies-Banner.png

973 ms

irMY9X01_400x400.jpg

irMY9X01_400x400.jpg

613 ms

daniella-draper.jpg

daniella-draper.jpg

612 ms

Molton-Brown-Logo-British-brand-200x119-1.png

Molton-Brown-Logo-British-brand-200x119-1.png

697 ms

Brewdog-Logo-Buy-British.png

Brewdog-Logo-Buy-British.png

1096 ms

Burberry-Logo-British-brand-200x119-1.png

Burberry-Logo-British-brand-200x119-1.png

698 ms

30-Off-Charlotte-Tilbury-Black-Friday-Special-Banner.png

30-Off-Charlotte-Tilbury-Black-Friday-Special-Banner.png

732 ms

155052986_3630661333696299_2853099613863772643_o.jpg

155052986_3630661333696299_2853099613863772643_o.jpg

490 ms

alex-monroe.png

alex-monroe.png

569 ms

Arran-Whisky-Logo-British-brand-200x119-1.png

Arran-Whisky-Logo-British-brand-200x119-1.png

489 ms

Baracuta-Logo-British-brand-200x119-1.png

Baracuta-Logo-British-brand-200x119-1.png

888 ms

20-Off-Mankind-Voucher-Code-First-Order-Banner.png

20-Off-Mankind-Voucher-Code-First-Order-Banner.png

708 ms

10-Off-Innis-Gunn-Newsletter-Sign-up-Banner.png

10-Off-Innis-Gunn-Newsletter-Sign-up-Banner.png

1400 ms

ophir.jpg

ophir.jpg

568 ms

Henry-Vacuums-Logo-British-brand-200x119-1.png

Henry-Vacuums-Logo-British-brand-200x119-1.png

612 ms

Barbour-Logo.png

Barbour-Logo.png

612 ms

Solovair-Logo-British-brand-200x119-1.png

Solovair-Logo-British-brand-200x119-1.png

695 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

485 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

486 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

525 ms

fa-solid-900.woff

fa-solid-900.woff

305 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

402 ms

Simple-Line-Icons.ttf

Simple-Line-Icons.ttf

305 ms

Simple-Line-Icons.ttf

Simple-Line-Icons.ttf

305 ms

et-line.woff

et-line.woff

305 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

4 ms

Accessibility Review

buybritish.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

buybritish.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

buybritish.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Buybritish.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Buybritish.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

buybritish.com

Open Graph data is detected on the main page of Buy British. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: