Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 70

    SEO

    Google-friendlier than
    30% of websites

club31.baskinrobbins.com.au

Customer Journey & Ecommerce Marketing Agency | Andzen

Page Load Speed

10.4 sec in total

First Response

915 ms

Resources Loaded

7.6 sec

Page Rendered

1.9 sec

club31.baskinrobbins.com.au screenshot

About Website

Click here to check amazing Club 31 Baskinrobbins content for Australia. Otherwise, check out these important facts you probably never knew about club31.baskinrobbins.com.au

At Andzen, we create customer journey solutions that increase ecommerce sales. Improve your automation, conversion rate optimisation & email marketing today.

Visit club31.baskinrobbins.com.au

Key Findings

We analyzed Club31.baskinrobbins.com.au page load time and found that the first response time was 915 ms and then it took 9.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

club31.baskinrobbins.com.au performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value33.6 s

0/100

25%

SI (Speed Index)

Value85.3 s

0/100

10%

TBT (Total Blocking Time)

Value76,590 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.838

4/100

15%

TTI (Time to Interactive)

Value103.7 s

0/100

10%

Network Requests Diagram

andzen.com.au

915 ms

andzen.co

1478 ms

wp-emoji-release.min.js

87 ms

style.min.css

111 ms

styles.css

185 ms

Our browser made a total of 173 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Club31.baskinrobbins.com.au, 3% (5 requests) were made to Google.com and 3% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Andzen.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 377.2 kB (13%)

Content Size

2.8 MB

After Optimization

2.4 MB

In fact, the total size of Club31.baskinrobbins.com.au main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 339.8 kB

  • Original 393.8 kB
  • After minification 387.6 kB
  • After compression 53.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 339.8 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 4.3 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Club 31 Baskinrobbins images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 3.4 kB

  • Original 208.1 kB
  • After minification 208.0 kB
  • After compression 204.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 29.7 kB

  • Original 234.4 kB
  • After minification 213.3 kB
  • After compression 204.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Club31.baskinrobbins.com.au needs all CSS files to be minified and compressed as it can save up to 29.7 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 105 (64%)

Requests Now

164

After Optimization

59

The browser has sent 164 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Club 31 Baskinrobbins. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 57 to 1 for JavaScripts and from 35 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

club31.baskinrobbins.com.au accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

club31.baskinrobbins.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

club31.baskinrobbins.com.au SEO score

70

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Club31.baskinrobbins.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Club31.baskinrobbins.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Club 31 Baskinrobbins. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: