Tools & Wizards About Us
content.backcountry.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

content.backcountry.com

Backcountry - Outdoor Gear & Clothing for Ski, Snowboard, Camp, & More

Page Load Speed

5.6 sec in total

First Response

155 ms

Resources Loaded

1.5 sec

Page Rendered

3.9 sec

content.backcountry.com screenshot

About Website

Click here to check amazing Content Backcountry content for United States. Otherwise, check out these important facts you probably never knew about content.backcountry.com

Outdoor gear and clothing from big brands to the small and undiscovered. Find everything you need for your next adventure at Backcountry.

Visit content.backcountry.com

Key Findings

We analyzed Content.backcountry.com page load time and found that the first response time was 155 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

content.backcountry.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

29/100

25%

SI (Speed Index)

Value8.0 s

21/100

10%

TBT (Total Blocking Time)

Value7,450 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.2 s

1/100

10%

Network Requests Diagram

www.backcountry.com

155 ms

20557481387

127 ms

polyfills-65d38643047e934e277d.js

467 ms

c8f7fe3b0e41be846d5687592cf2018ff6e22687.e85b6fa799b7ddaf2121.3.16.1.js

38 ms

147.7f9580271eba829f55e9.3.16.1.js

32 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 60% of them (57 requests) were addressed to the original Content.backcountry.com, 37% (35 requests) were made to Backcountry.com and 1% (1 request) were made to Optimizely.backcountry.com. The less responsive or slowest element that took the longest time to load (643 ms) relates to the external source Backcountry.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 376.2 kB (4%)

Content Size

10.3 MB

After Optimization

9.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Content.backcountry.com main page is 10.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 9.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 370.2 kB

  • Original 459.7 kB
  • After minification 459.3 kB
  • After compression 89.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 370.2 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 5.9 kB

  • Original 9.7 MB
  • After minification 9.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Content Backcountry images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 39 B

  • Original 105.8 kB
  • After minification 105.8 kB
  • After compression 105.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 21 B

  • Original 697 B
  • After minification 697 B
  • After compression 676 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Content.backcountry.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (35%)

Requests Now

92

After Optimization

60

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Content Backcountry. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.backcountry.com

www.backcountry.com

155 ms

20557481387

20557481387

127 ms

polyfills-65d38643047e934e277d.js

polyfills-65d38643047e934e277d.js

467 ms

c8f7fe3b0e41be846d5687592cf2018ff6e22687.e85b6fa799b7ddaf2121.3.16.1.js

c8f7fe3b0e41be846d5687592cf2018ff6e22687.e85b6fa799b7ddaf2121.3.16.1.js

38 ms

147.7f9580271eba829f55e9.3.16.1.js

147.7f9580271eba829f55e9.3.16.1.js

32 ms

33.9cf891bd1c9db5816c75.3.16.1.js

33.9cf891bd1c9db5816c75.3.16.1.js

39 ms

111.25e19489b6cbd1360b51.3.16.1.js

111.25e19489b6cbd1360b51.3.16.1.js

30 ms

134.cd83ef566977ad006733.3.16.1.js

134.cd83ef566977ad006733.3.16.1.js

29 ms

129.c296cbed0b916c948fce.3.16.1.js

129.c296cbed0b916c948fce.3.16.1.js

60 ms

035c3a5dbce655498ebf426080fef9033b4583db.39bbd167f27e4923c3f0.3.16.1.js

035c3a5dbce655498ebf426080fef9033b4583db.39bbd167f27e4923c3f0.3.16.1.js

51 ms

100.4e36f9adf61c77e84021.3.16.1.js

100.4e36f9adf61c77e84021.3.16.1.js

54 ms

132.8a07fa26910c8eaefd32.3.16.1.js

132.8a07fa26910c8eaefd32.3.16.1.js

60 ms

99.830137b86b2ff1815ef8.3.16.1.js

99.830137b86b2ff1815ef8.3.16.1.js

56 ms

93.b1450182dbeeebdf6b0e.3.16.1.js

93.b1450182dbeeebdf6b0e.3.16.1.js

477 ms

115.91b3b752c2486892641c.3.16.1.js

115.91b3b752c2486892641c.3.16.1.js

476 ms

131.a3085be3247416adc9f9.3.16.1.js

131.a3085be3247416adc9f9.3.16.1.js

463 ms

webpack-b298de7ed3a4b53f483c.js

webpack-b298de7ed3a4b53f483c.js

475 ms

framework.6eb4c8851d4167af234d.3.16.1.js

framework.6eb4c8851d4167af234d.3.16.1.js

475 ms

commons.fbbdb0c8bd78a904b412.3.16.1.js

commons.fbbdb0c8bd78a904b412.3.16.1.js

476 ms

06244b426dc13138a92465e061d0e59b2bb96ab3.bbbca8cfbceb95287165.3.16.1.js

06244b426dc13138a92465e061d0e59b2bb96ab3.bbbca8cfbceb95287165.3.16.1.js

475 ms

main-bc697e745335ec240d36.js

main-bc697e745335ec240d36.js

501 ms

25714ed02f5c85f39ebea2ef79a244c5b8002b82.b7a95ec527c2f6f5b425.3.16.1.js

25714ed02f5c85f39ebea2ef79a244c5b8002b82.b7a95ec527c2f6f5b425.3.16.1.js

540 ms

faeab35a797611e0dc621dfe88ef9ba5985b593a.cd97e0184e7893bf27a8.3.16.1.js

faeab35a797611e0dc621dfe88ef9ba5985b593a.cd97e0184e7893bf27a8.3.16.1.js

502 ms

48701142539457dc42bcfb77bd3ee82cc72cd54b.f47dbbe289d093c68d07.3.16.1.js

48701142539457dc42bcfb77bd3ee82cc72cd54b.f47dbbe289d093c68d07.3.16.1.js

500 ms

f0e153fe049e1555d06f62154b54c2fc40c7712a.39609acc9755b62243a0.3.16.1.js

f0e153fe049e1555d06f62154b54c2fc40c7712a.39609acc9755b62243a0.3.16.1.js

544 ms

_app-e0bdff3f29feb9202a65.js

_app-e0bdff3f29feb9202a65.js

500 ms

9924f594acf580011b18d4833d95f3322698530c.9b4167ec08e1225880b8.3.16.1.js

9924f594acf580011b18d4833d95f3322698530c.9b4167ec08e1225880b8.3.16.1.js

543 ms

4f2bfc119b1dfcfc9d5134a4888fe145a1ac5bfc.0da1252a2fb51ea73ea4.3.16.1.js

4f2bfc119b1dfcfc9d5134a4888fe145a1ac5bfc.0da1252a2fb51ea73ea4.3.16.1.js

545 ms

ef6bd53367a16bd1d79ca5179749d460f57812ef.2fa7ec85ce98c11df2e8.3.16.1.js

ef6bd53367a16bd1d79ca5179749d460f57812ef.2fa7ec85ce98c11df2e8.3.16.1.js

552 ms

index-f67969b1221c16036336.js

index-f67969b1221c16036336.js

541 ms

_buildManifest.js

_buildManifest.js

561 ms

_ssgManifest.js

_ssgManifest.js

561 ms

U5KEDc

U5KEDc

567 ms

sec-4-4.css

sec-4-4.css

643 ms

sec-cpt-4-4.js

sec-cpt-4-4.js

639 ms

DBSZC-559VZ-3YXWB-TZQJF-PJP32

DBSZC-559VZ-3YXWB-TZQJF-PJP32

439 ms

FlyoutM.png

FlyoutM.png

598 ms

FlyoutW.png

FlyoutW.png

214 ms

Flyout_CampGuide.jpg

Flyout_CampGuide.jpg

231 ms

Flyout_HikeGuide.jpg

Flyout_HikeGuide.jpg

251 ms

Flyout_MTBGuide.jpg

Flyout_MTBGuide.jpg

212 ms

Flyout_Travel.jpg

Flyout_Travel.jpg

252 ms

Flyout.jpg

Flyout.jpg

229 ms

FlyoutSki.jpg

FlyoutSki.jpg

230 ms

FlyoutSnowboard.jpg

FlyoutSnowboard.jpg

249 ms

Bike.jpg

Bike.jpg

251 ms

HikeCamp.jpg

HikeCamp.jpg

255 ms

Travel.jpg

Travel.jpg

253 ms

Flyout.png

Flyout.png

500 ms

Flyout_Generalv2.jpg

Flyout_Generalv2.jpg

301 ms

Flyout_CampGuidev3.jpg

Flyout_CampGuidev3.jpg

253 ms

Flyout_MTBGuidev2.jpg

Flyout_MTBGuidev2.jpg

294 ms

Flyout_HikeGuidev3.jpg

Flyout_HikeGuidev3.jpg

260 ms

Flyout.jpg

Flyout.jpg

270 ms

Flyout.jpg

Flyout.jpg

301 ms

Flyout.jpg

Flyout.jpg

293 ms

Flyout1.jpg

Flyout1.jpg

291 ms

Flyout2.jpg

Flyout2.jpg

315 ms

Flyout3.jpg

Flyout3.jpg

313 ms

TextBanner_Color_Tan:sc_medium_hero

TextBanner_Color_Tan:sc_medium_hero

333 ms

Women_s%20Apparel-7:sc_medium_3_4

Women_s%20Apparel-7:sc_medium_3_4

337 ms

Men_s%20Apparel-7:sc_medium_3_4

Men_s%20Apparel-7:sc_medium_3_4

343 ms

Travel-10:sc_medium_3_4

Travel-10:sc_medium_3_4

332 ms

Climb-8:sc_medium_3_4

Climb-8:sc_medium_3_4

333 ms

Camp-13:sc_medium_3_4

Camp-13:sc_medium_3_4

351 ms

Bike-11:sc_medium_3_4

Bike-11:sc_medium_3_4

383 ms

Footwear-6:sc_medium_3_4

Footwear-6:sc_medium_3_4

357 ms

4.3_Card-3:sc_medium_4_3

4.3_Card-3:sc_medium_4_3

387 ms

WasatchCollection_4.3:sc_medium_4_3

WasatchCollection_4.3:sc_medium_4_3

392 ms

DestinationCollection_4.3:sc_medium_4_3

DestinationCollection_4.3:sc_medium_4_3

371 ms

Card_4.3_x3:sc_medium_4_3

Card_4.3_x3:sc_medium_4_3

378 ms

MTB%20Card:sc_medium_4_3

MTB%20Card:sc_medium_4_3

390 ms

config.json

config.json

104 ms

U5KEDc

U5KEDc

219 ms

4_3-21:sc_medium_4_3

4_3-21:sc_medium_4_3

197 ms

Card_4.3_General_x3:sc_medium_4_3

Card_4.3_General_x3:sc_medium_4_3

210 ms

2_1-27:sc_medium_2_1

2_1-27:sc_medium_2_1

211 ms

Osprey-1

Osprey-1

183 ms

La%20Sportiva

La%20Sportiva

194 ms

Gore%20Tex

Gore%20Tex

181 ms

PATAGONIA-8

PATAGONIA-8

192 ms

TNF-9

TNF-9

201 ms

Black%20Diamond-3

Black%20Diamond-3

235 ms

Outdoor%20Research-5

Outdoor%20Research-5

238 ms

BC%20Gearhead%20component%20UPDATED%2011_14:sc_medium_hero

BC%20Gearhead%20component%20UPDATED%2011_14:sc_medium_hero

240 ms

F33903D7-A9EE-4424-AB26-DC24865AE5C1:sc_medium_4_3

F33903D7-A9EE-4424-AB26-DC24865AE5C1:sc_medium_4_3

209 ms

4.3_Trendwear:sc_medium_4_3

4.3_Trendwear:sc_medium_4_3

222 ms

4.3_HP%20Card-1:sc_medium_4_3

4.3_HP%20Card-1:sc_medium_4_3

224 ms

4.3_RM_Legacy%20(1):sc_medium_4_3

4.3_RM_Legacy%20(1):sc_medium_4_3

231 ms

4_3.:sc_medium_4_3

4_3.:sc_medium_4_3

211 ms

Fjallraven_Bulletin:sc_medium_4_3

Fjallraven_Bulletin:sc_medium_4_3

313 ms

4.3-3:sc_medium_4_3

4.3-3:sc_medium_4_3

316 ms

Icon1_Shipping

Icon1_Shipping

271 ms

Icon2_Returns

Icon2_Returns

298 ms

EP_VP

EP_VP

208 ms

Accessibility Review

content.backcountry.com accessibility score

100

Accessibility Issues

Best Practices

content.backcountry.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

content.backcountry.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Content.backcountry.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Content.backcountry.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

content.backcountry.com

Open Graph data is detected on the main page of Content Backcountry. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: