Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

customer.barnesandnoble.com

Find Barnes & Noble Stores Near You | B&N Store Locator

Page Load Speed

43.5 sec in total

First Response

390 ms

Resources Loaded

40.4 sec

Page Rendered

2.7 sec

customer.barnesandnoble.com screenshot

About Website

Click here to check amazing Customer Barnes And Noble content for United States. Otherwise, check out these important facts you probably never knew about customer.barnesandnoble.com

Use the Barnes & Noble store locator to find stores and events in your area and online. Visit our Barnes & Noble store pages for more details and directions.

Visit customer.barnesandnoble.com

Key Findings

We analyzed Customer.barnesandnoble.com page load time and found that the first response time was 390 ms and then it took 43.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 19 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

customer.barnesandnoble.com performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.5 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value2,350 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.246

50/100

15%

TTI (Time to Interactive)

Value18.8 s

3/100

10%

Network Requests Diagram

stores.barnesandnoble.com

390 ms

__ENV.js

67 ms

js

285 ms

bnmicrosite.css

19842 ms

jquery-1.8.3.min.js

19842 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Customer.barnesandnoble.com, 21% (13 requests) were made to Prodimage.images-bn.com and 13% (8 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (19.9 sec) relates to the external source Js.js-bn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 220.2 kB (77%)

Content Size

287.3 kB

After Optimization

67.1 kB

In fact, the total size of Customer.barnesandnoble.com main page is 287.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 254.5 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 220.1 kB

  • Original 254.5 kB
  • After minification 251.2 kB
  • After compression 34.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 220.1 kB or 86% of the original size.

JavaScript Optimization

-0%

Potential reduce by 116 B

  • Original 32.8 kB
  • After minification 32.8 kB
  • After compression 32.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 25 (78%)

Requests Now

32

After Optimization

7

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Customer Barnes And Noble. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

customer.barnesandnoble.com accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Definition list items are not wrapped in <dl> elements

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

customer.barnesandnoble.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

customer.barnesandnoble.com SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Customer.barnesandnoble.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Customer.barnesandnoble.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Customer Barnes And Noble. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: