Tools & Wizards About Us
demo.bmw.co.za screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

demo.bmw.co.za

BMW Official Website | Luxury and Sports cars | BMW.co.za

Page Load Speed

9.3 sec in total

First Response

2.1 sec

Resources Loaded

7.1 sec

Page Rendered

120 ms

demo.bmw.co.za screenshot

About Website

Visit demo.bmw.co.za now to see the best up-to-date Demo BMW content for South Africa and also check out these interesting facts you probably never knew about demo.bmw.co.za

Official Website of BMW South Africa. Information relating to the BMW model range, product information and services available for your luxury car.

Visit demo.bmw.co.za

Key Findings

We analyzed Demo.bmw.co.za page load time and found that the first response time was 2.1 sec and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

demo.bmw.co.za performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.0 s

0/100

25%

SI (Speed Index)

Value64.8 s

0/100

10%

TBT (Total Blocking Time)

Value77,590 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.021

100/100

15%

TTI (Time to Interactive)

Value123.8 s

0/100

10%

Network Requests Diagram

demo.bmw.co.za

2092 ms

default.css

818 ms

slideshow_default.css

545 ms

generic.css

1101 ms

navigation.css

1105 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 81% of them (90 requests) were addressed to the original Demo.bmw.co.za, 3% (3 requests) were made to Staticxx.facebook.com and 2% (2 requests) were made to A.tribalfusion.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Demo.bmw.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 407.6 kB (19%)

Content Size

2.1 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Demo.bmw.co.za main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 94.4 kB

  • Original 107.7 kB
  • After minification 85.3 kB
  • After compression 13.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.4 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94.4 kB or 88% of the original size.

Image Optimization

-3%

Potential reduce by 55.4 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Demo BMW images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 226.5 kB

  • Original 330.4 kB
  • After minification 275.6 kB
  • After compression 103.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 226.5 kB or 69% of the original size.

CSS Optimization

-83%

Potential reduce by 31.3 kB

  • Original 37.9 kB
  • After minification 28.9 kB
  • After compression 6.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Demo.bmw.co.za needs all CSS files to be minified and compressed as it can save up to 31.3 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (23%)

Requests Now

104

After Optimization

80

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 104 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Demo BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

demo.bmw.co.za

demo.bmw.co.za

2092 ms

default.css

default.css

818 ms

slideshow_default.css

slideshow_default.css

545 ms

generic.css

generic.css

1101 ms

navigation.css

navigation.css

1105 ms

jquery.min.js

jquery.min.js

1927 ms

bmw_scriptlib.js

bmw_scriptlib.js

1625 ms

mainnav.js

mainnav.js

1359 ms

overview.js

overview.js

1375 ms

search.js

search.js

1387 ms

slideshow_default.asp

slideshow_default.asp

1615 ms

google_async_tracking.js

google_async_tracking.js

1374 ms

tracking.mediamind.js

tracking.mediamind.js

1171 ms

ebOneTag.js

ebOneTag.js

12 ms

i.cid

i.cid

159 ms

images_packed_v1.gif

images_packed_v1.gif

281 ms

banner_F30_Retail.jpg

banner_F30_Retail.jpg

820 ms

banner_X1_2015.jpg

banner_X1_2015.jpg

559 ms

banner_M2Coupe.jpg

banner_M2Coupe.jpg

561 ms

banner_3_Series_40.jpg

banner_3_Series_40.jpg

1108 ms

banner_G11.jpg

banner_G11.jpg

2093 ms

teaser_block.jpg

teaser_block.jpg

555 ms

teaser_block01.jpg

teaser_block01.jpg

833 ms

spacer.gif

spacer.gif

835 ms

arrow_standard.gif

arrow_standard.gif

834 ms

arrow.gif

arrow.gif

1090 ms

teaser_block02.jpg

teaser_block02.jpg

1106 ms

BMW_Golf_Teaser.jpg

BMW_Golf_Teaser.jpg

1116 ms

BMWi.jpg

BMWi.jpg

1118 ms

teaser_block05.jpg

teaser_block05.jpg

1366 ms

quicklinks_bg.jpg

quicklinks_bg.jpg

1382 ms

view_offer.jpg

view_offer.jpg

1386 ms

find_out_more.jpg

find_out_more.jpg

1397 ms

btn_keepmeinformed.jpg

btn_keepmeinformed.jpg

1395 ms

1x1_trans.gif

1x1_trans.gif

1635 ms

id_moduls2.png

id_moduls2.png

1658 ms

bg_navigation.png

bg_navigation.png

1667 ms

1x1_cccccc.gif

1x1_cccccc.gif

1670 ms

1-1.png

1-1.png

1674 ms

triangle.png

triangle.png

1905 ms

1-1Lci.png

1-1Lci.png

1934 ms

1-2.jpg

1-2.jpg

1947 ms

1-2lci.png

1-2lci.png

1958 ms

2-1.png

2-1.png

1955 ms

2-3.png

2-3.png

2183 ms

2-2.png

2-2.png

2208 ms

3-1.png

3-1.png

2227 ms

3-1_LCI.png

3-1_LCI.png

2232 ms

3-4.png

3-4.png

2234 ms

4-1.png

4-1.png

2359 ms

4-2.png

4-2.png

2243 ms

em.js

em.js

194 ms

ga.js

ga.js

43 ms

all.js

all.js

158 ms

Serving

Serving

71 ms

38 ms

pixel

pixel

31 ms

ActivityServer.bs

ActivityServer.bs

80 ms

__utm.gif

__utm.gif

18 ms

4-3.png

4-3.png

2194 ms

18 ms

pixel

pixel

18 ms

collect

collect

68 ms

28 ms

i.match

i.match

100 ms

38 ms

frame_2.3.3.html

frame_2.3.3.html

179 ms

xd_arbiter.php

xd_arbiter.php

135 ms

xd_arbiter.php

xd_arbiter.php

263 ms

5-3.png

5-3.png

1954 ms

5-4.png

5-4.png

1967 ms

6-2.png

6-2.png

1970 ms

p

p

87 ms

6-1_lci.png

6-1_lci.png

1833 ms

6-1.jpg

6-1.jpg

1912 ms

6-2_lci.png

6-2_lci.png

1941 ms

6-3.jpg

6-3.jpg

1959 ms

6-3_lci.png

6-3_lci.png

1716 ms

7-1.png

7-1.png

1705 ms

G11_7.jpg

G11_7.jpg

1823 ms

x-2.png

x-2.png

1908 ms

x1_2015.png

x1_2015.png

1928 ms

x3_lci.jpg

x3_lci.jpg

1707 ms

X4.png

X4.png

1709 ms

x5_2013.png

x5_2013.png

1707 ms

x6_2014.png

x6_2014.png

1815 ms

z-2.jpg

z-2.jpg

1902 ms

m2.png

m2.png

1686 ms

m3.png

m3.png

1699 ms

m4.jpg

m4.jpg

1705 ms

m4convertible.png

m4convertible.png

1702 ms

m5_2013.png

m5_2013.png

1808 ms

m-7.png

m-7.png

1669 ms

6-CM_lci.png

6-CM_lci.png

1660 ms

m-6.png

m-6.png

1689 ms

6-ConM_lci.png

6-ConM_lci.png

1702 ms

m-10.png

m-10.png

1701 ms

6-GC_lci.png

6-GC_lci.png

1670 ms

m-8.png

m-8.png

1670 ms

X-5M.png

X-5M.png

1660 ms

m-9.png

m-9.png

1692 ms

X-6M.png

X-6M.png

1706 ms

hybrid-1.jpg

hybrid-1.jpg

1698 ms

hybrid-2.jpg

hybrid-2.jpg

1663 ms

hybrid-3.jpg

hybrid-3.jpg

1668 ms

i.jpg

i.jpg

1654 ms

i3.jpg

i3.jpg

1701 ms

i8-model-50-wcms.jpg

i8-model-50-wcms.jpg

1698 ms

searchbg.png

searchbg.png

1695 ms

footersocialsprite.png

footersocialsprite.png

1657 ms

xd_arbiter.php

xd_arbiter.php

84 ms

Accessibility Review

demo.bmw.co.za accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

demo.bmw.co.za best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

demo.bmw.co.za SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Demo.bmw.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Demo.bmw.co.za main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

demo.bmw.co.za

Open Graph description is not detected on the main page of Demo BMW. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: