Tools & Wizards About Us
google.brandmerchandise.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

google.brandmerchandise.com

Promotional / Personalised Gifts, Merchandise & Products | Corporate & B...

Page Load Speed

3.3 sec in total

First Response

211 ms

Resources Loaded

1.9 sec

Page Rendered

1.2 sec

google.brandmerchandise.com screenshot

About Website

Welcome to google.brandmerchandise.com homepage info - get ready to check Google Brand Merchandise best content for United States right away, or after learning these important things about google.brandmerchandise.com

Merchandise Mania supply branded promotional gifts for corporate & businesses, ideal for tradeshow giveaways. Get a quote online now.

Visit google.brandmerchandise.com

Key Findings

We analyzed Google.brandmerchandise.com page load time and found that the first response time was 211 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

google.brandmerchandise.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value2.8 s

83/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value5,880 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.196

63/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

google.brandmerchandise.com

211 ms

www.merchandisemania.co.uk

816 ms

logo-hh-web.png

81 ms

Top-banner.webp

388 ms

incentives.webp

328 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Google.brandmerchandise.com, 74% (29 requests) were made to Merchandisemania.co.uk and 21% (8 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (816 ms) relates to the external source Merchandisemania.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 246.4 kB (58%)

Content Size

423.8 kB

After Optimization

177.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Google.brandmerchandise.com main page is 423.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 284.7 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 239.7 kB

  • Original 284.7 kB
  • After minification 281.2 kB
  • After compression 45.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 239.7 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 3.3 kB

  • Original 79.4 kB
  • After minification 76.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Google Brand Merchandise images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 3.4 kB

  • Original 57.6 kB
  • After minification 57.6 kB
  • After compression 54.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 31 B

  • Original 2.1 kB
  • After minification 2.1 kB
  • After compression 2.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Google.brandmerchandise.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 5 (33%)

Requests Now

15

After Optimization

10

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Google Brand Merchandise. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

google.brandmerchandise.com

google.brandmerchandise.com

211 ms

www.merchandisemania.co.uk

www.merchandisemania.co.uk

816 ms

logo-hh-web.png

logo-hh-web.png

81 ms

Top-banner.webp

Top-banner.webp

388 ms

incentives.webp

incentives.webp

328 ms

bestsellers-2.png

bestsellers-2.png

331 ms

clothing.png

clothing.png

330 ms

Fastitems.webp

Fastitems.webp

328 ms

Drinkware.webp

Drinkware.webp

327 ms

Ecofriendly.webp

Ecofriendly.webp

391 ms

Events.webp

Events.webp

391 ms

Merch.webp

Merch.webp

388 ms

Office.webp

Office.webp

391 ms

Tech.webp

Tech.webp

392 ms

PP-BE43.webp

PP-BE43.webp

471 ms

PP-RB53.webp

PP-RB53.webp

470 ms

PP-CA15.webp

PP-CA15.webp

472 ms

PP-CG05.webp

PP-CG05.webp

471 ms

PP-XN01.webp

PP-XN01.webp

471 ms

PP-BE32F.webp

PP-BE32F.webp

473 ms

PP-EB56.webp

PP-EB56.webp

543 ms

Global-advantage.webp

Global-advantage.webp

545 ms

Request-our-latest-catalogue.webp

Request-our-latest-catalogue.webp

659 ms

Read-our-blog.webp

Read-our-blog.webp

659 ms

otSDKStub.js

otSDKStub.js

51 ms

jquery.min.js

jquery.min.js

662 ms

index_index_main.js

index_index_main.js

662 ms

style.css

style.css

650 ms

cb4c12c7-9202-4ee8-b877-da2a0acc6938.json

cb4c12c7-9202-4ee8-b877-da2a0acc6938.json

171 ms

introbold-webfont.woff

introbold-webfont.woff

439 ms

icomoon.ttf

icomoon.ttf

478 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

635 ms

location

location

47 ms

otBannerSdk.js

otBannerSdk.js

26 ms

en.json

en.json

139 ms

otFlat.json

otFlat.json

128 ms

otPcCenter.json

otPcCenter.json

125 ms

HH_GLOBAL_LOGO_NEW_-_1.png

HH_GLOBAL_LOGO_NEW_-_1.png

144 ms

poweredBy_ot_logo.svg

poweredBy_ot_logo.svg

24 ms

Accessibility Review

google.brandmerchandise.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

google.brandmerchandise.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

google.brandmerchandise.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Google.brandmerchandise.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Google.brandmerchandise.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

google.brandmerchandise.com

Open Graph description is not detected on the main page of Google Brand Merchandise. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: