5.4 sec in total
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Visit lifestyle.bmw.com now to see the best up-to-date Lifestyle BMW content for Germany and also check out these interesting facts you probably never knew about lifestyle.bmw.com
The home of BMW Lifestyle products, including BMW T-shirts, jackets, keyrings, accessories and more. Free delivery available.
Visit lifestyle.bmw.comWe analyzed Lifestyle.bmw.com page load time and found that the first response time was 1.1 sec and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
lifestyle.bmw.com performance score
name
value
score
weighting
Value3.4 s
37/100
10%
Value6.9 s
6/100
25%
Value9.1 s
14/100
10%
Value1,230 ms
20/100
30%
Value0.025
100/100
15%
Value12.1 s
16/100
10%
1055 ms
130 ms
88 ms
64 ms
75 ms
Our browser made a total of 59 requests to load all elements on the main page. We found that 69% of them (41 requests) were addressed to the original Lifestyle.bmw.com, 5% (3 requests) were made to Googletagmanager.com and 5% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Lifestyle.bmw.com.
Page size can be reduced by 93.8 kB (10%)
951.3 kB
857.6 kB
In fact, the total size of Lifestyle.bmw.com main page is 951.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 485.0 kB which makes up the majority of the site volume.
Potential reduce by 93.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.5 kB or 84% of the original size.
Potential reduce by 0 B
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lifestyle BMW images are well optimized though.
Potential reduce by 264 B
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 20 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lifestyle.bmw.com has all CSS files already compressed.
Number of requests can be reduced by 24 (44%)
54
30
The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lifestyle BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.
1055 ms
gtm.js
130 ms
optimize.js
88 ms
gsap.min.js
64 ms
ScrollTrigger.min.js
75 ms
main.js
555 ms
bmw.js
408 ms
bundle.min.js
55 ms
experience.js
586 ms
global.css
587 ms
experience.css
422 ms
10043348-10045388.js
365 ms
dwanalytics-22.2.js
369 ms
dwac-21.7.js
696 ms
gretel.min.js
107 ms
sensor.min.js
83 ms
js
45 ms
close-primary.svg
22 ms
24SS_ECOM_MS_BMW-MMS-Seasonal-Concept_LOOK-1_Email_Desk-Tab-Mob_1280x1448px.jpg
23 ms
BMW_Winter2023_R_Down_19.jpg
83 ms
Sunglasses-BMW-01_700x800.jpg
85 ms
Lookbook-story-media-1-BMW-Logo-1900x1283.jpg
22 ms
Men-BMWMSeries-Homepage-2.jpg
84 ms
Womens.jpg
82 ms
Werke_M_2000_7.jpg
84 ms
Werke_D_F_18.jpg
85 ms
BMW-jackets.jpg
85 ms
701226449002_MP_1_BMWLIFE_email.jpg
86 ms
701226449002_mp_01_bmw.jpg
87 ms
701226476004_mp_01_bmw.jpg
88 ms
701221955003_mp_01_bmw.jpg
86 ms
BMW%20Lifestyle%20product%20set%204.jpg
87 ms
701221965002_pp_01_bmw.jpg
87 ms
701221959004_mp_1_BMWLIFE.jpeg
89 ms
701227746001_MP_3_BMWLIFE_GREY-smal.jpg
88 ms
701227746001_mp_01_bmw.jpg
100 ms
BMW%20Lifestyle%20product%20set%207.jpg
102 ms
701221953001_mp_01_bmw.jpg
99 ms
701221963004_mp_01_BMWLIFE.jpg
101 ms
bmw-life-membership-square-banner.jpg
132 ms
BMW-Lifestyle-campaign-image-1000x674-v2.jpg
685 ms
facebook.svg
101 ms
instagram.svg
103 ms
youtube.svg
132 ms
globe.svg
446 ms
arrow.svg
442 ms
bmwtypenexttt-light.woff
550 ms
bmwtypenexttt-thin.woff
566 ms
bmwtypenexttt-regular.woff
617 ms
bmwtypenexttt-bold.woff
912 ms
destination
36 ms
fbevents.js
86 ms
otSDKStub.js
115 ms
70 ms
landing
89 ms
e15a82a9-f368-46fc-b5b0-3494e4c928b1.json
22 ms
location
37 ms
18 ms
otBannerSdk.js
15 ms
lifestyle.bmw.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
lifestyle.bmw.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
lifestyle.bmw.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lifestyle.bmw.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lifestyle.bmw.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
lifestyle.bmw.com
Open Graph description is not detected on the main page of Lifestyle BMW. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: