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m.shop.bt.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

m.shop.bt.com

Holding Page | EE Store

Page Load Speed

9.4 sec in total

First Response

387 ms

Resources Loaded

8.4 sec

Page Rendered

596 ms

m.shop.bt.com screenshot

About Website

Click here to check amazing M Shop Bt content for United Kingdom. Otherwise, check out these important facts you probably never knew about m.shop.bt.com

Discover the latest products from the biggest names in tech at EE Store. Find deals and offers on gaming, laptops, TVs, home phones, smart home systems and more

Visit m.shop.bt.com

Key Findings

We analyzed M.shop.bt.com page load time and found that the first response time was 387 ms and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

m.shop.bt.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value11.5 s

0/100

25%

SI (Speed Index)

Value15.8 s

0/100

10%

TBT (Total Blocking Time)

Value3,240 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.576

12/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

store.ee.co.uk

387 ms

store.ee.co.uk

104 ms

store.ee.co.uk

3389 ms

notice

103 ms

gtm.js

92 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original M.shop.bt.com, 4% (3 requests) were made to Consent.trustarc.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.4 sec) relates to the external source Store.ee.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 560.8 kB (48%)

Content Size

1.2 MB

After Optimization

596.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M.shop.bt.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 544.9 kB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 500.2 kB

  • Original 544.9 kB
  • After minification 312.5 kB
  • After compression 44.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 232.5 kB, which is 43% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 500.2 kB or 92% of the original size.

Image Optimization

-8%

Potential reduce by 13.0 kB

  • Original 162.4 kB
  • After minification 149.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Shop Bt images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 24.5 kB

  • Original 340.3 kB
  • After minification 339.6 kB
  • After compression 315.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 23.0 kB

  • Original 109.5 kB
  • After minification 109.5 kB
  • After compression 86.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.shop.bt.com needs all CSS files to be minified and compressed as it can save up to 23.0 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (70%)

Requests Now

61

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Shop Bt. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

store.ee.co.uk

store.ee.co.uk

387 ms

store.ee.co.uk

store.ee.co.uk

104 ms

store.ee.co.uk

store.ee.co.uk

3389 ms

notice

notice

103 ms

gtm.js

gtm.js

92 ms

bootstrap.min.css

bootstrap.min.css

246 ms

home.min.css

home.min.css

258 ms

fragments.min.css

fragments.min.css

252 ms

fonts.min.css

fonts.min.css

136 ms

Cookie.min.css

Cookie.min.css

391 ms

OverlayScrollbars.min.css

OverlayScrollbars.min.css

1154 ms

os-theme-round-dark.min.css

os-theme-round-dark.min.css

237 ms

prettify.js

prettify.js

349 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

333 ms

jquery-ui.min.js

jquery-ui.min.js

414 ms

popper.min.js

popper.min.js

331 ms

bootstrap.min.js

bootstrap.min.js

454 ms

jquery.bcSwipe.min.js

jquery.bcSwipe.min.js

429 ms

if-b4-breakpoint.min.js

if-b4-breakpoint.min.js

447 ms

jquery.cookie.js

jquery.cookie.js

484 ms

js.cookie-2.2.1.min.js

js.cookie-2.2.1.min.js

500 ms

common.js

common.js

532 ms

master.min.js

master.min.js

547 ms

fragments.min.js

fragments.min.js

550 ms

jquery.jgrowl.min.js

jquery.jgrowl.min.js

586 ms

jquery.jgrowl.wrapper.min.js

jquery.jgrowl.wrapper.min.js

596 ms

linktracking.min.js

linktracking.min.js

628 ms

carousel.js

carousel.js

648 ms

SearchAutoComplete.min.js

SearchAutoComplete.min.js

647 ms

tabs.js

tabs.js

687 ms

carousel-customisations.js

carousel-customisations.js

693 ms

OverlayScrollbars.min.js

OverlayScrollbars.min.js

732 ms

slick.min.js

slick.min.js

750 ms

jquery.scrollbar.min.js

jquery.scrollbar.min.js

749 ms

lazysizes.min.js

lazysizes.min.js

790 ms

core.min.js

core.min.js

782 ms

js

js

46 ms

carousel.js

carousel.js

818 ms

log

log

74 ms

v1.7-230

v1.7-230

6 ms

common.min.js

common.min.js

769 ms

7.js

7.js

504 ms

_Incapsula_Resource

_Incapsula_Resource

663 ms

hg8c_xlarge.jpg

hg8c_xlarge.jpg

2402 ms

ee_.png

ee_.png

193 ms

Search.svg

Search.svg

89 ms

User01.svg

User01.svg

90 ms

Heart.svg

Heart.svg

91 ms

Basket01.svg

Basket01.svg

102 ms

Non-Dottee-Regular.woff

Non-Dottee-Regular.woff

238 ms

Non-Dottee-Light.woff

Non-Dottee-Light.woff

153 ms

Non-Dottee-Bold.woff

Non-Dottee-Bold.woff

236 ms

icon_bt.ttf

icon_bt.ttf

301 ms

icon_bt.ttf

icon_bt.ttf

302 ms

Dottee-Regular.woff

Dottee-Regular.woff

301 ms

Dottee-Light.woff

Dottee-Light.woff

381 ms

Dottee-Bold.woff

Dottee-Bold.woff

380 ms

Dottee-Extended-Bold.woff

Dottee-Extended-Bold.woff

380 ms

Dottee-Extended-Regular.woff

Dottee-Extended-Regular.woff

380 ms

Dottee-Extended-Light.woff

Dottee-Extended-Light.woff

619 ms

Tick02.svg

Tick02.svg

518 ms

_Incapsula_Resource

_Incapsula_Resource

145 ms

desktopv2_960x400_Desktop_grey.jpg

desktopv2_960x400_Desktop_grey.jpg

386 ms

nav_24_deals8.jpg

nav_24_deals8.jpg

387 ms

nav_24_gaming.jpg

nav_24_gaming.jpg

387 ms

nav_24_simfree.jpg

nav_24_simfree.jpg

388 ms

nav_24_btproducts3.jpg

nav_24_btproducts3.jpg

389 ms

nav_24_laptops2.jpg

nav_24_laptops2.jpg

389 ms

nav_24_bundlesave3.jpg

nav_24_bundlesave3.jpg

389 ms

prettify.css

prettify.css

382 ms

slick-theme.min.css

slick-theme.min.css

382 ms

slick.min.css

slick.min.css

448 ms

jquery.jcarousel.min.css

jquery.jcarousel.min.css

447 ms

all.min.css

all.min.css

443 ms

jquery.jgrowl.min.css

jquery.jgrowl.min.css

448 ms

Accessibility Review

m.shop.bt.com accessibility score

70

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

m.shop.bt.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

m.shop.bt.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.shop.bt.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M.shop.bt.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m.shop.bt.com

Open Graph data is detected on the main page of M Shop Bt. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: