Tools & Wizards About Us
media.bordersstores.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

media.bordersstores.com

Barnes & Noble Welcomes Borders® Bookstore Customers | Barnes & Noble®

Page Load Speed

4.4 sec in total

First Response

144 ms

Resources Loaded

4.1 sec

Page Rendered

84 ms

media.bordersstores.com screenshot

About Website

Click here to check amazing Media Borders Stores content. Otherwise, check out these important facts you probably never knew about media.bordersstores.com

Barnes & Noble® welcomes Borders®, Waldenbooks® and their customers to discover their next great read at Barnes & Noble.

Visit media.bordersstores.com

Key Findings

We analyzed Media.bordersstores.com page load time and found that the first response time was 144 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

media.bordersstores.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.4 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value4,520 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.143

78/100

15%

TTI (Time to Interactive)

Value22.8 s

1/100

10%

Network Requests Diagram

borders

144 ms

bn-responsive.min.css

159 ms

https:/?v=08

3 ms

02416b32cb73b1c6ba523607dbff42ea7ab0011ba05c2

110 ms

launch-d923d12e2af4.min.js

62 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Media.bordersstores.com, 17% (11 requests) were made to Css.css-bn.com and 12% (8 requests) were made to Barnesandnoble.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Barnesandnoble.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (67%)

Content Size

1.9 MB

After Optimization

617.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Media.bordersstores.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 784.2 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 624.2 kB

  • Original 723.8 kB
  • After minification 722.7 kB
  • After compression 99.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 624.2 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 127 B

  • Original 54.0 kB
  • After minification 53.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Media Borders Stores images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 497.2 kB

  • Original 784.2 kB
  • After minification 777.8 kB
  • After compression 287.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 497.2 kB or 63% of the original size.

CSS Optimization

-44%

Potential reduce by 140.9 kB

  • Original 318.0 kB
  • After minification 318.0 kB
  • After compression 177.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Media.bordersstores.com needs all CSS files to be minified and compressed as it can save up to 140.9 kB or 44% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (76%)

Requests Now

50

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Media Borders Stores. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

borders

borders

144 ms

bn-responsive.min.css

bn-responsive.min.css

159 ms

https:/?v=08

https:/?v=08

3 ms

02416b32cb73b1c6ba523607dbff42ea7ab0011ba05c2

02416b32cb73b1c6ba523607dbff42ea7ab0011ba05c2

110 ms

launch-d923d12e2af4.min.js

launch-d923d12e2af4.min.js

62 ms

bv.js

bv.js

56 ms

https:/?v=08

https:/?v=08

2 ms

com.liquidpixels.Resolve.js

com.liquidpixels.Resolve.js

93 ms

react-dom.production.min.js

react-dom.production.min.js

86 ms

3da79bb8

3da79bb8

231 ms

api.js

api.js

77 ms

bn.js

bn.js

126 ms

modal.modals-browse.js

modal.modals-browse.js

107 ms

modal.modals-qas.js

modal.modals-qas.js

103 ms

search.js

search.js

106 ms

storeInvAsyncLookup.js

storeInvAsyncLookup.js

94 ms

jquery.scrollpane.min.js

jquery.scrollpane.min.js

108 ms

jquery.mousewheel.js

jquery.mousewheel.js

113 ms

pdp.js

pdp.js

122 ms

toolkit-responsive.js

toolkit-responsive.js

128 ms

audiobook.main.js

audiobook.main.js

125 ms

eProtect-api3.js

eProtect-api3.js

85 ms

worldpay.js

worldpay.js

128 ms

8qXB83Zk4

8qXB83Zk4

70 ms

react.production.min.js

react.production.min.js

21 ms

react-dom.production.min.js

react-dom.production.min.js

19 ms

head.js

head.js

26 ms

header-footer-data.jsp

header-footer-data.jsp

92 ms

AppMeasurement.min.js

AppMeasurement.min.js

41 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

42 ms

MFWAJ-N9VRV-LJGEL-8H8XB-2XEMD

MFWAJ-N9VRV-LJGEL-8H8XB-2XEMD

41 ms

11189840458.js

11189840458.js

58 ms

commerce-header-footer.js

commerce-header-footer.js

62 ms

config.json

config.json

120 ms

11189840458.js

11189840458.js

108 ms

aksb.min.js

aksb.min.js

35 ms

Borders-Logos-2x.png

Borders-Logos-2x.png

190 ms

grey-box.png

grey-box.png

158 ms

MembershipGold_Banner_2x_Desktop.jpg

MembershipGold_Banner_2x_Desktop.jpg

229 ms

MembershipGold_Banner_2x_Mobile.jpg

MembershipGold_Banner_2x_Mobile.jpg

229 ms

LatoLatin-Semibold.woff

LatoLatin-Semibold.woff

56 ms

LatoLatin-Bold.woff

LatoLatin-Bold.woff

108 ms

LatoLatin-Black.woff

LatoLatin-Black.woff

89 ms

LatoLatin-Medium.woff

LatoLatin-Medium.woff

133 ms

LatoLatin-Regular.woff

LatoLatin-Regular.woff

107 ms

LatoLatin-Light.woff

LatoLatin-Light.woff

108 ms

poynter_roman_normal.woff

poynter_roman_normal.woff

42 ms

poynter_semibold_normal.woff

poynter_semibold_normal.woff

134 ms

poynter_bold_normal.woff

poynter_bold_normal.woff

74 ms

shim-ext.css

shim-ext.css

80 ms

3.js

3.js

104 ms

form-shim-extend.js

form-shim-extend.js

102 ms

17.js

17.js

103 ms

global-assets.svg

global-assets.svg

179 ms

otSDKStub.js

otSDKStub.js

241 ms

8qXB83Zk4

8qXB83Zk4

709 ms

recaptcha__en.js

recaptcha__en.js

463 ms

s5244174071121

s5244174071121

66 ms

spinner.svg

spinner.svg

155 ms

bn-icons.ttf

bn-icons.ttf

121 ms

8qXB83Zk4

8qXB83Zk4

1145 ms

f61a5dc2-e9f6-4a63-8c0d-4ad6a98230aa.json

f61a5dc2-e9f6-4a63-8c0d-4ad6a98230aa.json

849 ms

RC0f352d95e21e4f0d85e8632c181d4dec-source.min.js

RC0f352d95e21e4f0d85e8632c181d4dec-source.min.js

907 ms

gpt.js

gpt.js

301 ms

form-validation.js

form-validation.js

131 ms

form-validators.js

form-validators.js

129 ms

Accessibility Review

media.bordersstores.com accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Definition list items are not wrapped in <dl> elements

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

media.bordersstores.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

media.bordersstores.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Media.bordersstores.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Media.bordersstores.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

media.bordersstores.com

Open Graph data is detected on the main page of Media Borders Stores. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: