Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

merlin.birdsnest.com.au

Natures Organics | Environmentally responsible products

Page Load Speed

5.1 sec in total

First Response

474 ms

Resources Loaded

4.4 sec

Page Rendered

232 ms

merlin.birdsnest.com.au screenshot

About Website

Visit merlin.birdsnest.com.au now to see the best up-to-date Merlin Birdsnest content for Australia and also check out these interesting facts you probably never knew about merlin.birdsnest.com.au

Natures Organics is a wholly Australian company offering personal care and household cleaning products which are better for your health and the health of the environment.

Visit merlin.birdsnest.com.au

Key Findings

We analyzed Merlin.birdsnest.com.au page load time and found that the first response time was 474 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

merlin.birdsnest.com.au performance score

0

Network Requests Diagram

merlin.birdsnest.com.au

474 ms

www.naturesorganics.com.au

1252 ms

style.css

254 ms

core.css

441 ms

modernizr.min.js

657 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Merlin.birdsnest.com.au, 71% (34 requests) were made to Naturesorganics.com.au and 8% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Naturesorganics.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 207.8 kB (18%)

Content Size

1.2 MB

After Optimization

953.5 kB

In fact, the total size of Merlin.birdsnest.com.au main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 887.8 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 19.7 kB

  • Original 26.1 kB
  • After minification 22.8 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.7 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 22.8 kB

  • Original 887.8 kB
  • After minification 865.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merlin Birdsnest images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 123.2 kB

  • Original 194.2 kB
  • After minification 174.8 kB
  • After compression 71.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 123.2 kB or 63% of the original size.

CSS Optimization

-79%

Potential reduce by 42.1 kB

  • Original 53.2 kB
  • After minification 45.0 kB
  • After compression 11.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merlin.birdsnest.com.au needs all CSS files to be minified and compressed as it can save up to 42.1 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (38%)

Requests Now

42

After Optimization

26

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merlin Birdsnest. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

merlin.birdsnest.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merlin.birdsnest.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merlin.birdsnest.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Merlin Birdsnest. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: