Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

no.boohoo.com

boohoo | Womens and Mens Clothes | Shop Online Fashion

Page Load Speed

7.3 sec in total

First Response

1.9 sec

Resources Loaded

4.6 sec

Page Rendered

871 ms

no.boohoo.com screenshot

About Website

Welcome to no.boohoo.com homepage info - get ready to check No Boohoo best content for Japan right away, or after learning these important things about no.boohoo.com

Shop boohoo's range of womens and mens clothing for the latest fashion trends you can totally do your thing in, with 100s of new styles landing every day!

Visit no.boohoo.com

Key Findings

We analyzed No.boohoo.com page load time and found that the first response time was 1.9 sec and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

no.boohoo.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value6.5 s

38/100

10%

TBT (Total Blocking Time)

Value2,060 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.039

100/100

15%

TTI (Time to Interactive)

Value14.9 s

8/100

10%

Network Requests Diagram

no.boohoo.com

1906 ms

countdown.css

151 ms

app.css

161 ms

lightSlider.css

157 ms

prototype.js

238 ms

Our browser made a total of 126 requests to load all elements on the main page. We found that 60% of them (75 requests) were addressed to the original No.boohoo.com, 24% (30 requests) were made to Media-live.boohoo.elastera.net and 4% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain No.boohoo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (33%)

Content Size

5.0 MB

After Optimization

3.4 MB

In fact, the total size of No.boohoo.com main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 82.7 kB

  • Original 102.4 kB
  • After minification 93.2 kB
  • After compression 19.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.7 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 100.1 kB

  • Original 3.1 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. No Boohoo images are well optimized though.

JavaScript Optimization

-80%

Potential reduce by 1.1 MB

  • Original 1.4 MB
  • After minification 862.8 kB
  • After compression 274.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 80% of the original size.

CSS Optimization

-86%

Potential reduce by 411.1 kB

  • Original 479.5 kB
  • After minification 469.7 kB
  • After compression 68.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. No.boohoo.com needs all CSS files to be minified and compressed as it can save up to 411.1 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 83 (68%)

Requests Now

122

After Optimization

39

The browser has sent 122 CSS, Javascripts, AJAX and image requests in order to completely render the main page of No Boohoo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 74 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

no.boohoo.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

no.boohoo.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

no.boohoo.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise No.boohoo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that No.boohoo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of No Boohoo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: