Tools & Wizards About Us
shop.bmw.ru screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

shop.bmw.ru

ОФИЦИАЛЬНЫЙ ИНТЕРНЕТ-МАГАЗИН АКСЕССУАРОВ BMW В РОССИИ

Page Load Speed

5.8 sec in total

First Response

541 ms

Resources Loaded

4.8 sec

Page Rendered

482 ms

shop.bmw.ru screenshot

About Website

Click here to check amazing Shop BMW content for Russia. Otherwise, check out these important facts you probably never knew about shop.bmw.ru

Продажа одежды, аксессуаров, комплектов колес, велосипедов из различных коллекций: BMW M, BMW YACHTSPORT, BMW ACTIVE, THE COLLECTION

Visit shop.bmw.ru

Key Findings

We analyzed Shop.bmw.ru page load time and found that the first response time was 541 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

shop.bmw.ru performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

58/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value9.7 s

11/100

10%

TBT (Total Blocking Time)

Value3,550 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

shop.bmw.ru

541 ms

shop.bmw.ru

939 ms

gtm.js

86 ms

gtm.js

155 ms

api.js

70 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 27% of them (22 requests) were addressed to the original Shop.bmw.ru, 20% (16 requests) were made to Api.shop.bmw.ru and 11% (9 requests) were made to Mod.calltouch.ru. The less responsive or slowest element that took the longest time to load (3.4 sec) relates to the external source Api.shop.bmw.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 597.6 kB (19%)

Content Size

3.1 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.bmw.ru main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 461.4 kB

  • Original 561.5 kB
  • After minification 560.5 kB
  • After compression 100.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 461.4 kB or 82% of the original size.

Image Optimization

-6%

Potential reduce by 134.4 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop BMW images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.8 kB

  • Original 343.5 kB
  • After minification 343.5 kB
  • After compression 341.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 24.6 kB
  • After minification 24.6 kB
  • After compression 24.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.bmw.ru has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (36%)

Requests Now

73

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shop.bmw.ru

shop.bmw.ru

541 ms

shop.bmw.ru

shop.bmw.ru

939 ms

gtm.js

gtm.js

86 ms

gtm.js

gtm.js

155 ms

api.js

api.js

70 ms

qknvfpbv3fh4nowcrawdyfl5sh8ub0ld.jpg

qknvfpbv3fh4nowcrawdyfl5sh8ub0ld.jpg

2745 ms

77mm1bpiobc1xqwlne7liunz8jy00ui1.jpg

77mm1bpiobc1xqwlne7liunz8jy00ui1.jpg

1566 ms

79381b1caee84234b3af9c5ad84100ba.png

79381b1caee84234b3af9c5ad84100ba.png

1621 ms

u96t69np47htqayqejb7gg19ht6irtnq.jpg

u96t69np47htqayqejb7gg19ht6irtnq.jpg

1465 ms

q1j7a1dwg0anqax8koaov5l6pwo1jv4d.jpg

q1j7a1dwg0anqax8koaov5l6pwo1jv4d.jpg

2471 ms

crjgob732s40u2784nl8ske640zakvl6.png

crjgob732s40u2784nl8ske640zakvl6.png

1202 ms

6xb3a4d30h9psjijxqrns74xkod2iuw9.jpg

6xb3a4d30h9psjijxqrns74xkod2iuw9.jpg

3375 ms

428329266135f8bc4bef6a445678038c.png

428329266135f8bc4bef6a445678038c.png

2615 ms

icon-history-black.e22d2f8.svg

icon-history-black.e22d2f8.svg

284 ms

icon-history-blue.b3f564d.svg

icon-history-blue.b3f564d.svg

594 ms

icon-history-blue-dark.3ed7a23.svg

icon-history-blue-dark.3ed7a23.svg

787 ms

icon-sign-in-white.14ae670.svg

icon-sign-in-white.14ae670.svg

795 ms

icon-login-black.0066a18.svg

icon-login-black.0066a18.svg

790 ms

icon-login-blue.ccd2db9.svg

icon-login-blue.ccd2db9.svg

789 ms

icon-login-blue-dark.a9f4e4d.svg

icon-login-blue-dark.a9f4e4d.svg

791 ms

icon-logo-white.6e8e937.svg

icon-logo-white.6e8e937.svg

789 ms

icon-visa.7b1d5b2.svg

icon-visa.7b1d5b2.svg

882 ms

icon-mastercard.a110ea7.svg

icon-mastercard.a110ea7.svg

922 ms

icon-mir.f5ef489.svg

icon-mir.f5ef489.svg

920 ms

BMWTypeNext-Light.8f1baa1.woff

BMWTypeNext-Light.8f1baa1.woff

1147 ms

BMWTypeNext-Bold.598cdc2.woff

BMWTypeNext-Bold.598cdc2.woff

1200 ms

analytics.js

analytics.js

152 ms

6042118.js

6042118.js

818 ms

a7e1011.js

a7e1011.js

892 ms

3986799.js

3986799.js

940 ms

7a5ddf8.js

7a5ddf8.js

958 ms

4f42491.js

4f42491.js

1338 ms

be7aa3f.js

be7aa3f.js

1355 ms

ac72031.js

ac72031.js

1599 ms

recaptcha__en.js

recaptcha__en.js

340 ms

js

js

125 ms

amplitude-8.5.0-min.gz.js

amplitude-8.5.0-min.gz.js

102 ms

tag.js

tag.js

1155 ms

claim

claim

915 ms

init.js

init.js

1105 ms

collect

collect

43 ms

destination

destination

195 ms

collect

collect

193 ms

js

js

286 ms

collect

collect

221 ms

anchor

anchor

155 ms

activityi;src=10810760;type=cybr;cat=cybra0;ord=4043154604756;npa=0;auiddc=920577681.1715194322;u8=1327171906.1715194322;u9=undefined;u10=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8810829152za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fshop.bmw.ru%2F

activityi;src=10810760;type=cybr;cat=cybra0;ord=4043154604756;npa=0;auiddc=920577681.1715194322;u8=1327171906.1715194322;u9=undefined;u10=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8810829152za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fshop.bmw.ru%2F

226 ms

styles__ltr.css

styles__ltr.css

4 ms

recaptcha__en.js

recaptcha__en.js

13 ms

ga-audiences

ga-audiences

130 ms

cF9tiRHt4BzQa_gljZbyGUbjFHSRXJeGZWCTLs0pBwQ.js

cF9tiRHt4BzQa_gljZbyGUbjFHSRXJeGZWCTLs0pBwQ.js

91 ms

webworker.js

webworker.js

86 ms

logo_48.png

logo_48.png

65 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

56 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

59 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

63 ms

src=10810760;type=cybr;cat=cybra0;ord=4043154604756;npa=0;auiddc=*;u8=1327171906.1715194322;u9=undefined;u10=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8810829152za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fshop.bmw.ru%2F

src=10810760;type=cybr;cat=cybra0;ord=4043154604756;npa=0;auiddc=*;u8=1327171906.1715194322;u9=undefined;u10=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8810829152za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fshop.bmw.ru%2F

93 ms

recaptcha__en.js

recaptcha__en.js

19 ms

gtm.js

gtm.js

39 ms

d_client_new.js

d_client_new.js

378 ms

advert.gif

advert.gif

1285 ms

global_cookie.php

global_cookie.php

752 ms

355 ms

160 ms

init.js

init.js

416 ms

src=10810760;type=callt0;cat=ru-bm000;u1=1600000000411001417;u7=main;u2=%28direct%29;u3=%28none%29;match_id=1600000000411001417;ord=39

src=10810760;type=callt0;cat=ru-bm000;u1=1600000000411001417;u7=main;u2=%28direct%29;u3=%28none%29;match_id=1600000000411001417;ord=39

63 ms

set_external_data.php

set_external_data.php

446 ms

141 ms

398 ms

set_external_data.php

set_external_data.php

474 ms

199 ms

sync_cookie_image_decide

sync_cookie_image_decide

150 ms

set_external_data.php

set_external_data.php

337 ms

d_client_new.js

d_client_new.js

342 ms

138 ms

1

1

254 ms

136 ms

recently_viewed

recently_viewed

186 ms

1

1

146 ms

1

1

146 ms

global_cookie.php

global_cookie.php

137 ms

Accessibility Review

shop.bmw.ru accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

shop.bmw.ru best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

shop.bmw.ru SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.bmw.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shop.bmw.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.bmw.ru

Open Graph data is detected on the main page of Shop BMW. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: