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tr.burberry.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

tr.burberry.com

Burberry | Official Website & Store

Page Load Speed

2.2 sec in total

First Response

160 ms

Resources Loaded

1.6 sec

Page Rendered

377 ms

tr.burberry.com screenshot

About Website

Click here to check amazing Tr Burberry content for Japan. Otherwise, check out these important facts you probably never knew about tr.burberry.com

Discover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available.

Visit tr.burberry.com

Key Findings

We analyzed Tr.burberry.com page load time and found that the first response time was 160 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

tr.burberry.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

75/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value5,270 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.7 s

5/100

10%

Network Requests Diagram

tr.burberry.com

160 ms

mmcore.js

54 ms

cssCombined_site_18635.css

17 ms

cssCombined_landing_grid_2_18635.css

67 ms

jsCombined_min_header_18635.js

33 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 16% of them (13 requests) were addressed to the original Tr.burberry.com, 28% (22 requests) were made to S.btstatic.com and 8% (6 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (525 ms) relates to the external source D.la1-c1-lon.salesforceliveagent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 704.1 kB (31%)

Content Size

2.3 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Tr.burberry.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 48.8 kB

  • Original 64.9 kB
  • After minification 60.2 kB
  • After compression 16.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.8 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 8.3 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Tr Burberry images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 419.9 kB

  • Original 701.1 kB
  • After minification 699.3 kB
  • After compression 281.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 419.9 kB or 60% of the original size.

CSS Optimization

-87%

Potential reduce by 227.0 kB

  • Original 262.5 kB
  • After minification 221.1 kB
  • After compression 35.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Tr.burberry.com needs all CSS files to be minified and compressed as it can save up to 227.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (71%)

Requests Now

77

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Tr Burberry. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 48 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

tr.burberry.com

tr.burberry.com

160 ms

mmcore.js

mmcore.js

54 ms

cssCombined_site_18635.css

cssCombined_site_18635.css

17 ms

cssCombined_landing_grid_2_18635.css

cssCombined_landing_grid_2_18635.css

67 ms

jsCombined_min_header_18635.js

jsCombined_min_header_18635.js

33 ms

jsCombined_min_site_18635.js

jsCombined_min_site_18635.js

176 ms

jsCombined_min_landing_grid_2_18635.js

jsCombined_min_landing_grid_2_18635.js

68 ms

tag.js

tag.js

71 ms

27 ms

33 ms

69 ms

spinner.gif

spinner.gif

168 ms

bg_body_v2.gif

bg_body_v2.gif

42 ms

shared_v5.png

shared_v5.png

41 ms

spinner-small.gif

spinner-small.gif

165 ms

deployment.js

deployment.js

227 ms

counter.jsp

counter.jsp

66 ms

spinner-sprite.png

spinner-sprite.png

44 ms

loading-ffffff-545454.gif

loading-ffffff-545454.gif

22 ms

burberryicons-regular-webfont.woff

burberryicons-regular-webfont.woff

33 ms

burberrycapitalssmall_0-webfont.woff

burberrycapitalssmall_0-webfont.woff

41 ms

perpetua-mt-w01.woff

perpetua-mt-w01.woff

28 ms

tag

tag

24 ms

MultiNoun.jsonp

MultiNoun.jsonp

118 ms

16a1c10892f50a41cb64e5724c7dca5aa324cb71.js

16a1c10892f50a41cb64e5724c7dca5aa324cb71.js

22 ms

e077a29f61865a729c94f22a8512f2911969ad4e.js

e077a29f61865a729c94f22a8512f2911969ad4e.js

29 ms

ce240025c480ad2159bebd10ff10fb667e8d9956.js

ce240025c480ad2159bebd10ff10fb667e8d9956.js

22 ms

1164d48866c5139b0330e1dc026ce5623eafd151.js

1164d48866c5139b0330e1dc026ce5623eafd151.js

22 ms

8x2_MAR_LP_HP_HERITAGE_V2

8x2_MAR_LP_HP_HERITAGE_V2

96 ms

0becd38a0e14b24d97004f9a1905449700d83ea1

0becd38a0e14b24d97004f9a1905449700d83ea1

68 ms

d9a86f72c8faf8cb73423a7053026581f1b64f97

d9a86f72c8faf8cb73423a7053026581f1b64f97

77 ms

MultiNoun.jsonp

MultiNoun.jsonp

525 ms

85d3a2170d5b606044bb506739290d503ed4448c.js

85d3a2170d5b606044bb506739290d503ed4448c.js

35 ms

45c630d6fd96c759e4533a4689b43f695d44e0f4.js

45c630d6fd96c759e4533a4689b43f695d44e0f4.js

10 ms

9fdc2e43f30098d7edb4fee98e987fff836aa90b.js

9fdc2e43f30098d7edb4fee98e987fff836aa90b.js

6 ms

4667f98e6c0594f4a1a88b164e9ee7f87cd9182e.js

4667f98e6c0594f4a1a88b164e9ee7f87cd9182e.js

9 ms

bf24f40335c58bab6b12de852670f87bc5c92e7a.js

bf24f40335c58bab6b12de852670f87bc5c92e7a.js

34 ms

8x2_MAR_LP_HP_HERITAGE_V2

8x2_MAR_LP_HP_HERITAGE_V2

24 ms

58c5ff6e0f369ad06a2a6e826b1812964f1035c7.js

58c5ff6e0f369ad06a2a6e826b1812964f1035c7.js

3 ms

7c21a79bd924919a7c3fcae8468d06d51db4e1ed.js

7c21a79bd924919a7c3fcae8468d06d51db4e1ed.js

6 ms

cfb2ed2783f4cac69059dd19960dd639c8b9b318.js

cfb2ed2783f4cac69059dd19960dd639c8b9b318.js

22 ms

9f57c595faa904a5ddb1a04f60dd1f5100f93369.js

9f57c595faa904a5ddb1a04f60dd1f5100f93369.js

26 ms

6e2c036524b13399ad6e555871a6c6cff9ace7c2.js

6e2c036524b13399ad6e555871a6c6cff9ace7c2.js

23 ms

ca21c28fb6c902d08f82252b55d4b6b7a51284e3.js

ca21c28fb6c902d08f82252b55d4b6b7a51284e3.js

38 ms

515dc73ee880bdcb76ec6abc86af5c32c0cf24bc.js

515dc73ee880bdcb76ec6abc86af5c32c0cf24bc.js

22 ms

b994eb307bbfd62fedb7472787f403cfaccb180a.js

b994eb307bbfd62fedb7472787f403cfaccb180a.js

22 ms

6a0b7279e4f06635d02582f57d4f3eb13bc13e72.js

6a0b7279e4f06635d02582f57d4f3eb13bc13e72.js

4 ms

116e0af1d33fc36469160097a3500d4ce58d4a22.js

116e0af1d33fc36469160097a3500d4ce58d4a22.js

33 ms

f8aa72a28943634cb95579eee03b0d0d576eed30.js

f8aa72a28943634cb95579eee03b0d0d576eed30.js

25 ms

fc739e833c3fc4acaca33a298c7ad0db13890725.js

fc739e833c3fc4acaca33a298c7ad0db13890725.js

32 ms

atgsvcs.js

atgsvcs.js

97 ms

activityi;src=4133119;type=brbrry;cat=brbrry;u1=TR;u2=;u3=;u4=;u5=;num=167488725;ord=1;prd=

activityi;src=4133119;type=brbrry;cat=brbrry;u1=TR;u2=;u3=;u4=;u5=;num=167488725;ord=1;prd=

130 ms

activityi;src=4133119;type=brbrry;cat=home;u1=TR;num=167488725;ord=1;prd=

activityi;src=4133119;type=brbrry;cat=home;u1=TR;num=167488725;ord=1;prd=

133 ms

p13n.js

p13n.js

132 ms

fbds.js

fbds.js

220 ms

activityi;src=4133119;type=brbrry;cat=brbrry-s;u1=TR;u2=;u3=;u4=;u5=;ord=8041764502413.571;prd=

activityi;src=4133119;type=brbrry;cat=brbrry-s;u1=TR;u2=;u3=;u4=;u5=;ord=8041764502413.571;prd=

132 ms

fbevents.js

fbevents.js

258 ms

x30975r1448668037

x30975r1448668037

176 ms

tag

tag

12 ms

analytics.js

analytics.js

115 ms

3ed96f67-1196-4a52-9eef-eeca6edbc2d0

3ed96f67-1196-4a52-9eef-eeca6edbc2d0

176 ms

dc.js

dc.js

148 ms

conversion.js

conversion.js

134 ms

L21rdC85Ny9waWQvMzA4NDgzNTUvdC8w

L21rdC85Ny9waWQvMzA4NDgzNTUvdC8w

173 ms

beacon

beacon

171 ms

conversion_async.js

conversion_async.js

132 ms

181 ms

xd.js

xd.js

147 ms

lr.php

lr.php

392 ms

linkid.js

linkid.js

33 ms

ec.js

ec.js

33 ms

52 ms

collect

collect

20 ms

collect

collect

38 ms

collect

collect

20 ms

collect

collect

36 ms

32 ms

54 ms

2 ms

Accessibility Review

tr.burberry.com accessibility score

100

Accessibility Issues

Best Practices

tr.burberry.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

tr.burberry.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Tr.burberry.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Tr.burberry.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

tr.burberry.com

Open Graph description is not detected on the main page of Tr Burberry. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: