Tools & Wizards About Us
us.boohoo.com screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

us.boohoo.com

boohoo US | Womens and Mens Clothes | Shop Online Fashion

Page Load Speed

3.4 sec in total

First Response

714 ms

Resources Loaded

2.2 sec

Page Rendered

471 ms

us.boohoo.com screenshot

About Website

Visit us.boohoo.com now to see the best up-to-date US Boohoo content for Japan and also check out these interesting facts you probably never knew about us.boohoo.com

Shop boohoo's range of womens and mens clothing for the latest fashion trends you can totally do your thing in, with 100s of new styles landing every day!

Visit us.boohoo.com

Key Findings

We analyzed Us.boohoo.com page load time and found that the first response time was 714 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

us.boohoo.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

90/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value2,450 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.3 s

4/100

10%

Network Requests Diagram

us.boohoo.com

714 ms

exponea.min.js

432 ms

modifications.min.js

350 ms

gtm.js

87 ms

common-critical-boohoo.css

95 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 36% of them (24 requests) were addressed to the original Us.boohoo.com, 48% (32 requests) were made to Media.boohoo.com and 4% (3 requests) were made to Api.email.debenhams.co.uk. The less responsive or slowest element that took the longest time to load (714 ms) belongs to the original domain Us.boohoo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 908.9 kB (32%)

Content Size

2.9 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Us.boohoo.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 432.5 kB

  • Original 488.8 kB
  • After minification 488.1 kB
  • After compression 56.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 432.5 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 2.3 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. US Boohoo images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 240.8 kB

  • Original 370.3 kB
  • After minification 370.3 kB
  • After compression 129.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 240.8 kB or 65% of the original size.

CSS Optimization

-84%

Potential reduce by 233.3 kB

  • Original 277.6 kB
  • After minification 277.2 kB
  • After compression 44.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Us.boohoo.com needs all CSS files to be minified and compressed as it can save up to 233.3 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (30%)

Requests Now

60

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of US Boohoo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

us.boohoo.com

us.boohoo.com

714 ms

exponea.min.js

exponea.min.js

432 ms

modifications.min.js

modifications.min.js

350 ms

gtm.js

gtm.js

87 ms

common-critical-boohoo.css

common-critical-boohoo.css

95 ms

app_sfra_boohoo.js

app_sfra_boohoo.js

62 ms

lsg4ghs.css

lsg4ghs.css

47 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

61 ms

dwac-21.7.js

dwac-21.7.js

51 ms

gretel.min.js

gretel.min.js

16 ms

applepay.js

applepay.js

45 ms

YD6X2-9YV2D-ZNH4Q-GYSD8-XUY5U

YD6X2-9YV2D-ZNH4Q-GYSD8-XUY5U

37 ms

CATEGORYCAROUSEL_US_SUMMERSETS_1807

CATEGORYCAROUSEL_US_SUMMERSETS_1807

52 ms

p.css

p.css

41 ms

220824_US_PROMO_5OFF_OR55OFFFORNEWCX_LABORDAYSALE_DESK

220824_US_PROMO_5OFF_OR55OFFFORNEWCX_LABORDAYSALE_DESK

187 ms

CATEGORYCAROUSEL_US_SUMMEEDRESSES_1807

CATEGORYCAROUSEL_US_SUMMEEDRESSES_1807

105 ms

CATEGORYCAROUSEL_US_SWIM_1807

CATEGORYCAROUSEL_US_SWIM_1807

105 ms

CATEGORYCAROUSEL_US_SHOESACCESSORIES_2207

CATEGORYCAROUSEL_US_SHOESACCESSORIES_2207

99 ms

MENUIMAGE_SALE_DESKTOP

MENUIMAGE_SALE_DESKTOP

98 ms

MENUIMAGE_NEWIN_DESKTOP

MENUIMAGE_NEWIN_DESKTOP

106 ms

MENUIMAGE_ALLCLOTHING_DESKTOP

MENUIMAGE_ALLCLOTHING_DESKTOP

106 ms

MENUIMAGE_SHOPBYFIT_DESKTOP

MENUIMAGE_SHOPBYFIT_DESKTOP

104 ms

MENUIMAGE_DRESSES_DESKTOP

MENUIMAGE_DRESSES_DESKTOP

123 ms

MENUIMAGE_TOPS_DESKTOP

MENUIMAGE_TOPS_DESKTOP

152 ms

MENUIMAGE_SHOESANDACCS_DESKTOP

MENUIMAGE_SHOESANDACCS_DESKTOP

160 ms

2106_ENG_Menswear_NewIn_MobCarousel_180x270

2106_ENG_Menswear_NewIn_MobCarousel_180x270

154 ms

2106_ENG_Menswear_Shorts_MobCarousel_180x270-2

2106_ENG_Menswear_Shorts_MobCarousel_180x270-2

160 ms

2106_ENG_Menswear_Sets_MobCarousel_180x270-3

2106_ENG_Menswear_Sets_MobCarousel_180x270-3

153 ms

2106_ENG_Menswear_TshirtsVests_MobCarousel_180x270-1

2106_ENG_Menswear_TshirtsVests_MobCarousel_180x270-1

158 ms

CATEGORYCAROUSEL_US_KNITWEAR

CATEGORYCAROUSEL_US_KNITWEAR

164 ms

CATEGORYCAROUSEL_US_sets

CATEGORYCAROUSEL_US_sets

159 ms

CATEGORYCAROUSEL_US_CURVE

CATEGORYCAROUSEL_US_CURVE

159 ms

CATEGORYCAROUSEL_US_SHOESACCESSORIES_2207

CATEGORYCAROUSEL_US_SHOESACCESSORIES_2207

279 ms

COLLECTIVEWEB

COLLECTIVEWEB

226 ms

BH_260824_SPLASH_USA_02_DESK

BH_260824_SPLASH_USA_02_DESK

183 ms

CATEGORYCAROUSEL_US_RUSH

CATEGORYCAROUSEL_US_RUSH

176 ms

CATEGORYCAROUSEL_US_WEDDINGGUEST

CATEGORYCAROUSEL_US_WEDDINGGUEST

182 ms

CATEGORYCAROUSEL_US_FORMAL

CATEGORYCAROUSEL_US_FORMAL

224 ms

CATEGORYCAROUSEL_US_GIRLSNIGHTOUT

CATEGORYCAROUSEL_US_GIRLSNIGHTOUT

225 ms

BH_260824_SPLASH_USA_11_DESK

BH_260824_SPLASH_USA_11_DESK

229 ms

BH_260824_SPLASH_UK_15_DESK

BH_260824_SPLASH_UK_15_DESK

228 ms

DESKTOP_APPBANNER_US%203

DESKTOP_APPBANNER_US%203

228 ms

1408_MENSWEAR_TRANS_EN_960x650

1408_MENSWEAR_TRANS_EN_960x650

230 ms

BH_app_QR

BH_app_QR

231 ms

GOOGLE_ENG

GOOGLE_ENG

236 ms

APPLE_ENG

APPLE_ENG

237 ms

0000_SALE_MENU_1007.svg

0000_SALE_MENU_1007.svg

31 ms

google-play.jpg

google-play.jpg

102 ms

app-store.jpg

app-store.jpg

101 ms

usa_payment_fooer_strip_mob_nozip-2111.svg

usa_payment_fooer_strip_mob_nozip-2111.svg

31 ms

sprite-common.svg

sprite-common.svg

112 ms

config.json

config.json

101 ms

Lato-Regular.woff

Lato-Regular.woff

534 ms

Lato-Medium.woff

Lato-Medium.woff

283 ms

Lato-Light.woff

Lato-Light.woff

161 ms

Lato-Semibold.woff

Lato-Semibold.woff

211 ms

Lato-Bold.woff

Lato-Bold.woff

185 ms

Lato-Black.woff

Lato-Black.woff

180 ms

script.js

script.js

146 ms

modifications.min.js

modifications.min.js

102 ms

common-boohoo.css

common-boohoo.css

60 ms

common-boohoo.css

common-boohoo.css

50 ms

US.svg

US.svg

25 ms

hp-boohoo.css

hp-boohoo.css

45 ms

hp-boohoo.css

hp-boohoo.css

34 ms

legacy-boohoo.css

legacy-boohoo.css

44 ms

legacy-boohoo.css

legacy-boohoo.css

47 ms

Accessibility Review

us.boohoo.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

us.boohoo.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

us.boohoo.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Us.boohoo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Us.boohoo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

us.boohoo.com

Open Graph description is not detected on the main page of US Boohoo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: