Tools & Wizards About Us
wm.bncollege.com screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

wm.bncollege.com

Apparel, Gifts & Textbooks | The William & Mary Official Bookstore

Page Load Speed

1.6 sec in total

First Response

47 ms

Resources Loaded

1.1 sec

Page Rendered

450 ms

wm.bncollege.com screenshot

About Website

Visit wm.bncollege.com now to see the best up-to-date Wm Bncollege content for United States and also check out these interesting facts you probably never knew about wm.bncollege.com

Shop The William & Mary Official Bookstore for men's, women's and children's apparel, gifts, textbooks, and more. Large Selection of Official Apparel; Exclusives; Free Shipping on Eligible Orders

Visit wm.bncollege.com

Key Findings

We analyzed Wm.bncollege.com page load time and found that the first response time was 47 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

wm.bncollege.com performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.9 s

0/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value4,020 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.734

6/100

15%

TTI (Time to Interactive)

Value21.9 s

1/100

10%

Network Requests Diagram

wm.bncollege.com

47 ms

otSDKStub.js

139 ms

analyticsmediator.js

16 ms

launch-3aecf598b3af.min.js

118 ms

17000830376.js

171 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 50% of them (28 requests) were addressed to the original Wm.bncollege.com, 13% (7 requests) were made to Cdn.cookielaw.org and 5% (3 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (457 ms) relates to the external source Pagead2.googlesyndication.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 396.0 kB (20%)

Content Size

2.0 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wm.bncollege.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 913.1 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 247.2 kB

  • Original 284.7 kB
  • After minification 265.8 kB
  • After compression 37.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 247.2 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 13.4 kB

  • Original 787.6 kB
  • After minification 774.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wm Bncollege images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 135.4 kB

  • Original 913.1 kB
  • After minification 913.1 kB
  • After compression 777.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 135.4 kB or 15% of the original size.

CSS Optimization

-0%

Potential reduce by 5 B

  • Original 3.7 kB
  • After minification 3.7 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wm.bncollege.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (45%)

Requests Now

53

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wm Bncollege. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wm.bncollege.com

wm.bncollege.com

47 ms

otSDKStub.js

otSDKStub.js

139 ms

analyticsmediator.js

analyticsmediator.js

16 ms

launch-3aecf598b3af.min.js

launch-3aecf598b3af.min.js

118 ms

17000830376.js

17000830376.js

171 ms

quadpay.js

quadpay.js

235 ms

css

css

130 ms

alpha_responsive.css

alpha_responsive.css

115 ms

addons_responsive.css

addons_responsive.css

85 ms

txm1dab.css

txm1dab.css

122 ms

font-awesome.min.css

font-awesome.min.css

168 ms

select2.min.css

select2.min.css

121 ms

generatedVariables.js

generatedVariables.js

82 ms

all_responsive.js

all_responsive.js

165 ms

addons_responsive.js

addons_responsive.js

119 ms

sharethis.js

sharethis.js

125 ms

payframe-client.min.js

payframe-client.min.js

425 ms

54b3980a-e45d-466e-a8fc-bc05b90d46f5.json

54b3980a-e45d-466e-a8fc-bc05b90d46f5.json

300 ms

adsbygoogle.js

adsbygoogle.js

457 ms

AppMeasurement.min.js

AppMeasurement.min.js

278 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

283 ms

p.css

p.css

55 ms

leftNavArrow.svg

leftNavArrow.svg

132 ms

477-WilliamMary-logo.svg

477-WilliamMary-logo.svg

15 ms

laptop-school-color-205x205-2.png

laptop-school-color-205x205-2.png

46 ms

software-category.png

software-category.png

19 ms

speaker-collage-2024-205x205.png

speaker-collage-2024-205x205.png

46 ms

printer-245x245.png

printer-245x245.png

46 ms

must-haves-school-color.png

must-haves-school-color.png

125 ms

calculators-669x440.jpg

calculators-669x440.jpg

31 ms

MacBook-Air-245x245.png

MacBook-Air-245x245.png

46 ms

AirPods-245x245-1-.png

AirPods-245x245-1-.png

122 ms

iPad-245x245-1-.png

iPad-245x245-1-.png

122 ms

Apple-Accessories-245x245.png

Apple-Accessories-245x245.png

169 ms

CC-prod-bedding.png

CC-prod-bedding.png

118 ms

CC-prod-trunk.png

CC-prod-trunk.png

163 ms

CC-prod-lamp.png

CC-prod-lamp.png

168 ms

CC-prod-towels.png

CC-prod-towels.png

168 ms

email-signup-300x250.svg

email-signup-300x250.svg

163 ms

Bookstore-Account-Homepage-Tile.jpg

Bookstore-Account-Homepage-Tile.jpg

168 ms

news-events-300x250.png

news-events-300x250.png

256 ms

location

location

112 ms

rd

rd

7 ms

dest5.html

dest5.html

215 ms

id

id

213 ms

college-comfort-quad-big.png

college-comfort-quad-big.png

194 ms

Icon-backtotop.png

Icon-backtotop.png

228 ms

otBannerSdk.js

otBannerSdk.js

133 ms

d

d

43 ms

d

d

128 ms

ibs:dpid=411&dpuuid=ZoMJEQAAAMgPWQNP

ibs:dpid=411&dpuuid=ZoMJEQAAAMgPWQNP

86 ms

show_ads_impl.js

show_ads_impl.js

233 ms

en.json

en.json

39 ms

otFlat.json

otFlat.json

29 ms

otPcCenter.json

otPcCenter.json

34 ms

otCommonStyles.css

otCommonStyles.css

153 ms

Accessibility Review

wm.bncollege.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

wm.bncollege.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

wm.bncollege.com SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wm.bncollege.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wm.bncollege.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wm.bncollege.com

Open Graph description is not detected on the main page of Wm Bncollege. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: