Tools & Wizards About Us
cadbury.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

cadbury.com

Home | Mondelēz International, Inc.

Page Load Speed

7.3 sec in total

First Response

212 ms

Resources Loaded

6.4 sec

Page Rendered

661 ms

cadbury.com screenshot

About Website

Click here to check amazing Cadbury content. Otherwise, check out these important facts you probably never knew about cadbury.com

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, empowering people to snack right in over 150 countries.

Visit cadbury.com

Key Findings

We analyzed Cadbury.com page load time and found that the first response time was 212 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

cadbury.com performance score

0

Network Requests Diagram

cadbury.com

212 ms

www.mondelezinternational.com

1686 ms

gtm.js

37 ms

slick.css

211 ms

slick-theme.css

208 ms

Our browser made a total of 229 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Cadbury.com, 51% (117 requests) were made to Mondelezinternational.com and 17% (40 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source Mondelezinternational.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (14%)

Content Size

10.7 MB

After Optimization

9.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Cadbury.com main page is 10.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 9.2 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 584.8 kB

  • Original 686.1 kB
  • After minification 675.6 kB
  • After compression 101.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 584.8 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 296.6 kB

  • Original 9.2 MB
  • After minification 8.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cadbury images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 368.4 kB

  • Original 504.3 kB
  • After minification 374.1 kB
  • After compression 135.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 368.4 kB or 73% of the original size.

CSS Optimization

-94%

Potential reduce by 252.3 kB

  • Original 268.3 kB
  • After minification 81.4 kB
  • After compression 16.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cadbury.com needs all CSS files to be minified and compressed as it can save up to 252.3 kB or 94% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (9%)

Requests Now

223

After Optimization

203

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 223 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cadbury. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

cadbury.com

cadbury.com

212 ms

www.mondelezinternational.com

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1686 ms

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37 ms

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208 ms

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SEO Factors

cadbury.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cadbury.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Cadbury.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

cadbury.com

Open Graph description is not detected on the main page of Cadbury. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: