Tools & Wizards About Us
campaignasia.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

campaignasia.com

Campaign Asia - Advertising, Marketing, Media, Digital, PR News & more

Page Load Speed

12.4 sec in total

First Response

536 ms

Resources Loaded

11.4 sec

Page Rendered

485 ms

campaignasia.com screenshot

About Website

Visit campaignasia.com now to see the best up-to-date Campaign Asia content for India and also check out these interesting facts you probably never knew about campaignasia.com

Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

Visit campaignasia.com

Key Findings

We analyzed Campaignasia.com page load time and found that the first response time was 536 ms and then it took 11.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

campaignasia.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value23.6 s

0/100

10%

TBT (Total Blocking Time)

Value3,020 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value34.6 s

0/100

10%

Network Requests Diagram

campaignasia.com

536 ms

campaignasia.com

1017 ms

www.campaignasia.com

540 ms

www.campaignasia.com

1469 ms

tools.min.css

1025 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 19% of them (19 requests) were addressed to the original Campaignasia.com, 57% (56 requests) were made to Cdn.i.haymarketmedia.asia and 6% (6 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (6.6 sec) relates to the external source Cdn.i.haymarketmedia.asia.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (20%)

Content Size

8.4 MB

After Optimization

6.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Campaignasia.com main page is 8.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 8.0 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 115.9 kB

  • Original 136.8 kB
  • After minification 107.6 kB
  • After compression 20.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.9 kB or 85% of the original size.

Image Optimization

-19%

Potential reduce by 1.5 MB

  • Original 8.0 MB
  • After minification 6.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Campaign Asia needs image optimization as it can save up to 1.5 MB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 5.5 kB

  • Original 234.1 kB
  • After minification 234.1 kB
  • After compression 228.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 13.9 kB

  • Original 59.2 kB
  • After minification 59.2 kB
  • After compression 45.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Campaignasia.com needs all CSS files to be minified and compressed as it can save up to 13.9 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (18%)

Requests Now

89

After Optimization

73

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Campaign Asia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

campaignasia.com

campaignasia.com

536 ms

campaignasia.com

campaignasia.com

1017 ms

www.campaignasia.com

www.campaignasia.com

540 ms

www.campaignasia.com

www.campaignasia.com

1469 ms

tools.min.css

tools.min.css

1025 ms

asia_style.css

asia_style.css

1601 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

163 ms

menu.png

menu.png

1023 ms

logo_asia.png

logo_asia.png

1284 ms

tracking.html

tracking.html

31 ms

rocket-loader.min.js

rocket-loader.min.js

30 ms

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

144 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

158 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

159 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

157 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

162 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

1429 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

158 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

160 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

1494 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

163 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

161 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

164 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

1449 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

172 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

166 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

167 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

174 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

171 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

1080 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

1888 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

2170 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

2876 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

1431 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3004 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

2578 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3458 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3877 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3898 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3901 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

2879 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3231 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5209 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3606 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

4560 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5235 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5142 ms

haymarket-logo-white.svg

haymarket-logo-white.svg

1036 ms

handdrip.js

handdrip.js

1026 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

4817 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5439 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

4410 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

6167 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

6615 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

4989 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

4992 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5000 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5007 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5010 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5013 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5017 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5015 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5019 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

5020 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3572 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3576 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3583 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3585 ms

cdn.i.haymarketmedia.asia

cdn.i.haymarketmedia.asia

3586 ms

priSearch.png

priSearch.png

1008 ms

logoSprite_asia.png

logoSprite_asia.png

1254 ms

lato-regular.woff

lato-regular.woff

1269 ms

lato-light.woff

lato-light.woff

1255 ms

lato-bold.woff

lato-bold.woff

1293 ms

lato-black-webfont.woff

lato-black-webfont.woff

1292 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2417 ms

icomoon.ttf

icomoon.ttf

2193 ms

gtm.js

gtm.js

74 ms

gpt.js

gpt.js

171 ms

analytics.js

analytics.js

72 ms

js

js

109 ms

fbevents.js

fbevents.js

43 ms

insight.min.js

insight.min.js

71 ms

hotjar-286935.js

hotjar-286935.js

237 ms

gtm.js

gtm.js

106 ms

cookieconsent.min.js

cookieconsent.min.js

1030 ms

collect

collect

149 ms

insight_tag_errors.gif

insight_tag_errors.gif

135 ms

gtm.js

gtm.js

127 ms

js

js

125 ms

collect

collect

337 ms

pubads_impl.js

pubads_impl.js

146 ms

ppub_config

ppub_config

213 ms

modules.1a30a0a67c3c23c13060.js

modules.1a30a0a67c3c23c13060.js

141 ms

js

js

127 ms

collect

collect

110 ms

collect

collect

76 ms

collect

collect

97 ms

ga-audiences

ga-audiences

76 ms

Accessibility Review

campaignasia.com accessibility score

71

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Some elements have a [tabindex] value greater than 0

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

campaignasia.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

campaignasia.com SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Campaignasia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Campaignasia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

campaignasia.com

Open Graph data is detected on the main page of Campaign Asia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: