Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

captivology.com

Captivology: The Science of Capturing People's Attention: Parr, Ben: 9780062324191: Amazon.com: Books

Page Load Speed

545 ms in total

First Response

198 ms

Resources Loaded

347 ms

Page Rendered

0 ms

captivology.com screenshot

About Website

Visit captivology.com now to see the best up-to-date Captivology content and also check out these interesting facts you probably never knew about captivology.com

Captivology: The Science of Capturing People's Attention [Parr, Ben] on Amazon.com. *FREE* shipping on qualifying offers. Captivology: The Science of Capturing People's Attention

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Key Findings

We analyzed Captivology.com page load time and found that the first response time was 198 ms and then it took 347 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster.

Performance Metrics

captivology.com performance score

0

Network Requests Diagram

captivology.com

198 ms

captivology

24 ms

ref=tmm_hrd_title_0

8 ms

ref=tmm_hrd_title_0

28 ms

AmazonUI-3c913031596ca78a3768f4e934b1cc02ce238101.secure.min._V1_.css

19 ms

Our browser made a total of 12 requests to load all elements on the main page. We found that 8% of them (1 request) were addressed to the original Captivology.com, 58% (7 requests) were made to Images-na.ssl-images-amazon.com and 17% (2 requests) were made to Amazon.com. The less responsive or slowest element that took the longest time to load (198 ms) belongs to the original domain Captivology.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 9.6 kB (14%)

Content Size

69.1 kB

After Optimization

59.5 kB

In fact, the total size of Captivology.com main page is 69.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. CSS take 23.2 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 5.4 kB

  • Original 7.4 kB
  • After minification 5.4 kB
  • After compression 2.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.0 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.4 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 110 B

  • Original 21.8 kB
  • After minification 21.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Captivology images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 4.1 kB

  • Original 16.8 kB
  • After minification 16.8 kB
  • After compression 12.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 4.1 kB or 25% of the original size.

CSS Optimization

-0%

Potential reduce by 14 B

  • Original 23.2 kB
  • After minification 23.2 kB
  • After compression 23.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Captivology.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (38%)

Requests Now

8

After Optimization

5

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Captivology. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

captivology.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Captivology.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Captivology.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Captivology. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: