Tools & Wizards About Us
carat.co.uk screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

carat.co.uk

Media & Marketing Agency | Carat United Kingdom

Page Load Speed

2.6 sec in total

First Response

504 ms

Resources Loaded

1.3 sec

Page Rendered

762 ms

carat.co.uk screenshot

About Website

Click here to check amazing Carat content for United Kingdom. Otherwise, check out these important facts you probably never knew about carat.co.uk

Carat is a global branding and integrated marketing agency. Offices in London, Edinburgh, Leeds, Manchester and several countries. See our leading marketing services now.

Visit carat.co.uk

Key Findings

We analyzed Carat.co.uk page load time and found that the first response time was 504 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

carat.co.uk performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

66/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value3,240 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.09

92/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

en

504 ms

OtAutoBlock.js

96 ms

otSDKStub.js

149 ms

gtm.js

98 ms

widgets.js

172 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Carat.co.uk, 43% (30 requests) were made to Assets-eu-01.kc-usercontent.com and 4% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (504 ms) relates to the external source Carat.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 441.8 kB (13%)

Content Size

3.3 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Carat.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 392.3 kB

  • Original 463.9 kB
  • After minification 458.6 kB
  • After compression 71.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 392.3 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 49.4 kB

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Carat images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 57 B

  • Original 15.6 kB
  • After minification 15.6 kB
  • After compression 15.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 31 (48%)

Requests Now

64

After Optimization

33

  • Images
  • JavaScript

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Carat. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

en

en

504 ms

OtAutoBlock.js

OtAutoBlock.js

96 ms

otSDKStub.js

otSDKStub.js

149 ms

gtm.js

gtm.js

98 ms

widgets.js

widgets.js

172 ms

BpHVRp71aSs

BpHVRp71aSs

404 ms

PringlesNPC_Feature-image.png

PringlesNPC_Feature-image.png

108 ms

Vodafone-ITV-Reboxing-Day-5.png

Vodafone-ITV-Reboxing-Day-5.png

130 ms

Meet-Frank.jpg

Meet-Frank.jpg

131 ms

Cadbury-WH-02-tile.jpg

Cadbury-WH-02-tile.jpg

132 ms

1.png

1.png

151 ms

Ageas.jpg

Ageas.jpg

133 ms

Arla.jpg

Arla.jpg

135 ms

BDF.jpg

BDF.jpg

132 ms

Bosch.jpg

Bosch.jpg

133 ms

Almond%20Board%20of%20California.jpg

Almond%20Board%20of%20California.jpg

134 ms

Co-op.jpg

Co-op.jpg

136 ms

DLG.jpg

DLG.jpg

135 ms

Great%20Rail%20Journeys.jpg

Great%20Rail%20Journeys.jpg

137 ms

Halfords.jpg

Halfords.jpg

138 ms

Holland%20%26%20Barratt.jpg

Holland%20%26%20Barratt.jpg

141 ms

Kelloggs.jpg

Kelloggs.jpg

138 ms

Kraft-Heinz.jpg

Kraft-Heinz.jpg

139 ms

Lionsgate.jpg

Lionsgate.jpg

137 ms

Mastercard.jpg

Mastercard.jpg

144 ms

Microsoft.jpg

Microsoft.jpg

454 ms

Molson-Coors.jpg

Molson-Coors.jpg

141 ms

PPL.jpg

PPL.jpg

145 ms

Santander.jpg

Santander.jpg

143 ms

Scottish%20Power.jpg

Scottish%20Power.jpg

145 ms

Vodafone.jpg

Vodafone.jpg

149 ms

Headphones_Divider.jpg

Headphones_Divider.jpg

166 ms

CBrandEQ22G_Social-1.jpeg

CBrandEQ22G_Social-1.jpeg

178 ms

WickesxDarts_Feature-image.png

WickesxDarts_Feature-image.png

177 ms

Arla_Feature-image.png

Arla_Feature-image.png

177 ms

JPEG%20image-428E-8ADB-CB-0.jpeg

JPEG%20image-428E-8ADB-CB-0.jpeg

432 ms

swirl.cdee753.png

swirl.cdee753.png

64 ms

dentsu.1e36a07.png

dentsu.1e36a07.png

53 ms

e370ff6.js

e370ff6.js

32 ms

a35f703.js

a35f703.js

34 ms

0827a8c.js

0827a8c.js

43 ms

ee76175.js

ee76175.js

43 ms

78841e3.js

78841e3.js

43 ms

24e57dd.js

24e57dd.js

44 ms

bfcbc62.js

bfcbc62.js

47 ms

99f96c3.js

99f96c3.js

72 ms

5ad9b3f.js

5ad9b3f.js

46 ms

055530c.js

055530c.js

49 ms

b896f16.js

b896f16.js

73 ms

57dae89.js

57dae89.js

99 ms

345a85b.js

345a85b.js

99 ms

342d7bf.js

342d7bf.js

71 ms

0a09a5f.js

0a09a5f.js

72 ms

76c0dd2.js

76c0dd2.js

73 ms

4ff9d77.js

4ff9d77.js

72 ms

fb4aac6.js

fb4aac6.js

98 ms

d09b32f.js

d09b32f.js

98 ms

41338ee.js

41338ee.js

97 ms

ed61c7e.js

ed61c7e.js

96 ms

05d9a08.js

05d9a08.js

109 ms

f926dc2.js

f926dc2.js

105 ms

bab8d64.js

bab8d64.js

110 ms

d836d0e.js

d836d0e.js

139 ms

2b6dc7e.js

2b6dc7e.js

116 ms

463bd78.js

463bd78.js

150 ms

115e3130-6fc3-4797-9f42-d9b4dda7ef71.json

115e3130-6fc3-4797-9f42-d9b4dda7ef71.json

307 ms

BpHVRp71aSs

BpHVRp71aSs

12 ms

3AF131_2_0.woff

3AF131_2_0.woff

28 ms

3AF131_1_0.woff

3AF131_1_0.woff

27 ms

Accessibility Review

carat.co.uk accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

carat.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

carat.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Carat.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Carat.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

carat.co.uk

Open Graph data is detected on the main page of Carat. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: