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chaindirect.com.au screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

chaindirect.com.au

Wholesale Chains, Chains for Sale Australia - ChainDirect.com.au

Page Load Speed

2.4 sec in total

First Response

79 ms

Resources Loaded

1.6 sec

Page Rendered

752 ms

chaindirect.com.au screenshot

About Website

Click here to check amazing Chain Direct content for Australia. Otherwise, check out these important facts you probably never knew about chaindirect.com.au

Chain Direct Offer Australia's cheapest wholesale chains direct to the public. Ball Chains, plastic chains, galvanised chains, anchor chains and more. Secure ...

Visit chaindirect.com.au

Key Findings

We analyzed Chaindirect.com.au page load time and found that the first response time was 79 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

chaindirect.com.au performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

69/100

10%

LCP (Largest Contentful Paint)

Value8.2 s

2/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value1,170 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.157

74/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

chaindirect.com.au

79 ms

chaindirect.com.au

476 ms

theme-bundle.polyfills.js

436 ms

theme-bundle.head_async.js

61 ms

css

127 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Chaindirect.com.au, 63% (40 requests) were made to Cdn11.bigcommerce.com and 16% (10 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (519 ms) relates to the external source Cdn11.bigcommerce.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 150.6 kB (11%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Chaindirect.com.au main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 150.2 kB

  • Original 168.6 kB
  • After minification 137.3 kB
  • After compression 18.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.3 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 150.2 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chain Direct images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 332 B

  • Original 117.9 kB
  • After minification 117.9 kB
  • After compression 117.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 15 B

  • Original 216 B
  • After minification 216 B
  • After compression 201 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chaindirect.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (27%)

Requests Now

51

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chain Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

chaindirect.com.au

chaindirect.com.au

79 ms

chaindirect.com.au

chaindirect.com.au

476 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

436 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

61 ms

css

css

127 ms

theme-638f8a40-53ab-013d-0c04-56831a2afe9f.css

theme-638f8a40-53ab-013d-0c04-56831a2afe9f.css

64 ms

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

59 ms

loader.js

loader.js

64 ms

js

js

90 ms

index.js

index.js

85 ms

theme-bundle.main.js

theme-bundle.main.js

57 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

51 ms

visitor_stencil.js

visitor_stencil.js

81 ms

fbevents.js

fbevents.js

193 ms

beeketing.js

beeketing.js

307 ms

widget.js

widget.js

491 ms

index.php

index.php

173 ms

chain-direct-logo_1621307564__48954.original.png

chain-direct-logo_1621307564__48954.original.png

159 ms

hp-banners-plastic-chain.jpg

hp-banners-plastic-chain.jpg

115 ms

hp-banners-big-range.jpg

hp-banners-big-range.jpg

115 ms

hp-banners-shop-chain.jpg

hp-banners-shop-chain.jpg

160 ms

hp-banners-wire-rope.jpg

hp-banners-wire-rope.jpg

114 ms

hp-banners-keyrings2.jpg

hp-banners-keyrings2.jpg

160 ms

KIT-B-5__45407.1508905742.jpg

KIT-B-5__45407.1508905742.jpg

160 ms

FR18NPS__81744.1508279189.jpg

FR18NPS__81744.1508279189.jpg

160 ms

FR18NP__08614.1508279182.jpg

FR18NP__08614.1508279182.jpg

160 ms

Black_Grommet_3__30966.1583357214.jpg

Black_Grommet_3__30966.1583357214.jpg

403 ms

HC8L__25482.1518582311.jpg

HC8L__25482.1518582311.jpg

161 ms

KIT-B-1__97570.1510635668.jpg

KIT-B-1__97570.1510635668.jpg

163 ms

SD5SS2__10121.1510181569.jpg

SD5SS2__10121.1510181569.jpg

162 ms

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SD5SS1__48788.1510181569.jpg

164 ms

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SH8SS__19591.1510181561.jpg

224 ms

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WRTHIM1__83397.1508289970.jpg

225 ms

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225 ms

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KIT-B-6__46301.1510637028.jpg

224 ms

hvc1__13659.1509589100.jpg

hvc1__13659.1509589100.jpg

298 ms

HVC__33012.1509589100.jpg

HVC__33012.1509589100.jpg

296 ms

yellow-chain__15968.1592545023.jpg

yellow-chain__15968.1592545023.jpg

295 ms

SH8SS__76082.1508388998.jpg

SH8SS__76082.1508388998.jpg

519 ms

S6__11096.1510199626.jpg

S6__11096.1510199626.jpg

296 ms

SS8__86492.1506567521.1280.1280__45822.1506569123.jpg

SS8__86492.1506567521.1280.1280__45822.1506569123.jpg

297 ms

ss4xz__05048.1509424268.jpg

ss4xz__05048.1509424268.jpg

297 ms

ss4xl__59675.1509489809.jpg

ss4xl__59675.1509489809.jpg

298 ms

KIT1_11_PACK__76463.1630973824.jpg

KIT1_11_PACK__76463.1630973824.jpg

299 ms

IMG_2182__64354.1623628527.jpg

IMG_2182__64354.1623628527.jpg

299 ms

PC6RW__44326.1583808822.jpg

PC6RW__44326.1583808822.jpg

300 ms

BSYL__31443.1508282179.1280.1280__62184.1509593896.1280.1280__60518.1509665100.jpg

BSYL__31443.1508282179.1280.1280__62184.1509593896.1280.1280__60518.1509665100.jpg

300 ms

KIT6_COMBO_X_55_PACK__49151.1638836107.jpg

KIT6_COMBO_X_55_PACK__49151.1638836107.jpg

300 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

51 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

63 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

104 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

174 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

174 ms

icomoon.ttf

icomoon.ttf

229 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq3p6WXh0ow.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq3p6WXh0ow.ttf

174 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq0N6WXh0ow.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq0N6WXh0ow.ttf

172 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jqw16WXh0ow.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jqw16WXh0ow.ttf

173 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq5Z9WXh0ow.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq5Z9WXh0ow.ttf

173 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9WXh0ow.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9WXh0ow.ttf

174 ms

hp-product-banner-chain-2.jpg

hp-product-banner-chain-2.jpg

227 ms

nobot

nobot

122 ms

widget.css

widget.css

278 ms

i

i

13 ms

open_sans.css

open_sans.css

14 ms

Accessibility Review

chaindirect.com.au accessibility score

58

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

chaindirect.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

chaindirect.com.au SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chaindirect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Chaindirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chaindirect.com.au

Open Graph description is not detected on the main page of Chain Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: