Tools & Wizards About Us
chainsocial.com.au screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

chainsocial.com.au

Chain Social | Digital, Creative & PR Agency Melbourne

Page Load Speed

4.2 sec in total

First Response

139 ms

Resources Loaded

2.9 sec

Page Rendered

1.2 sec

chainsocial.com.au screenshot

About Website

Welcome to chainsocial.com.au homepage info - get ready to check Chain Social best content right away, or after learning these important things about chainsocial.com.au

Chain Social is a team of self-confessed beauty, fashion and wellness enthusiasts. Proudly amplifying ecommerce brands and enhancing their digital footprint.

Visit chainsocial.com.au

Key Findings

We analyzed Chainsocial.com.au page load time and found that the first response time was 139 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

chainsocial.com.au performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value1,680 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.84

4/100

15%

TTI (Time to Interactive)

Value14.1 s

9/100

10%

Network Requests Diagram

chainsocial.com.au

139 ms

chainsocial.com.au

1367 ms

js

160 ms

slick.min.css

60 ms

swiper-bundle.min.css

51 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 70% of them (65 requests) were addressed to the original Chainsocial.com.au, 9% (8 requests) were made to Static.klaviyo.com and 4% (4 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Chainsocial.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 402.9 kB (11%)

Content Size

3.8 MB

After Optimization

3.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Chainsocial.com.au main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 158.8 kB

  • Original 191.2 kB
  • After minification 191.1 kB
  • After compression 32.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.8 kB or 83% of the original size.

Image Optimization

-7%

Potential reduce by 238.4 kB

  • Original 3.2 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chain Social images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 313 B

  • Original 318.7 kB
  • After minification 318.7 kB
  • After compression 318.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-33%

Potential reduce by 5.3 kB

  • Original 16.1 kB
  • After minification 10.9 kB
  • After compression 10.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chainsocial.com.au needs all CSS files to be minified and compressed as it can save up to 5.3 kB or 33% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (48%)

Requests Now

86

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chain Social. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

chainsocial.com.au

chainsocial.com.au

139 ms

chainsocial.com.au

chainsocial.com.au

1367 ms

js

js

160 ms

slick.min.css

slick.min.css

60 ms

swiper-bundle.min.css

swiper-bundle.min.css

51 ms

css

css

63 ms

style.min.css

style.min.css

38 ms

choices.min.css

choices.min.css

137 ms

style.css

style.css

168 ms

frontend-gtag.min.js

frontend-gtag.min.js

59 ms

jquery.min.js

jquery.min.js

54 ms

jquery-migrate.min.js

jquery-migrate.min.js

181 ms

gsap.min.js

gsap.min.js

57 ms

slick.js

slick.js

55 ms

jquery-3.6.4.min.js

jquery-3.6.4.min.js

59 ms

slick.js

slick.js

56 ms

uom8pwp.css

uom8pwp.css

107 ms

et-core-unified-12.min.css

et-core-unified-12.min.css

179 ms

email-decode.min.js

email-decode.min.js

56 ms

klaviyo.js

klaviyo.js

51 ms

main.js

main.js

241 ms

swiper-bundle.min.js

swiper-bundle.min.js

47 ms

scripts.min.js

scripts.min.js

74 ms

jquery.fitvids.js

jquery.fitvids.js

85 ms

magnific-popup.js

magnific-popup.js

95 ms

salvattore.js

salvattore.js

242 ms

frontend-bundle.min.js

frontend-bundle.min.js

177 ms

kl-identify-browser.js

kl-identify-browser.js

241 ms

common.js

common.js

200 ms

motion-effects.js

motion-effects.js

416 ms

sticky-elements.js

sticky-elements.js

284 ms

fbevents.js

fbevents.js

70 ms

p.css

p.css

91 ms

chain-loading.gif

chain-loading.gif

98 ms

Chain_Logo-brown-300x86.png

Chain_Logo-brown-300x86.png

106 ms

Group-73.jpg

Group-73.jpg

143 ms

Screen-Shot-2022-08-29-at-9.26.46-am.jpg

Screen-Shot-2022-08-29-at-9.26.46-am.jpg

30 ms

Group-74.jpg

Group-74.jpg

118 ms

17_70277_A_FLAT_N2-1.jpg

17_70277_A_FLAT_N2-1.jpg

142 ms

Group-78.jpg

Group-78.jpg

289 ms

Screen-Shot-2022-08-29-at-9.31.44-am.jpg

Screen-Shot-2022-08-29-at-9.31.44-am.jpg

215 ms

Group-79.jpg

Group-79.jpg

239 ms

Group-64.jpg

Group-64.jpg

324 ms

Group-82.jpg

Group-82.jpg

280 ms

WhatsApp-Image-2022-05-17-at-8.14.35-AM.jpg

WhatsApp-Image-2022-05-17-at-8.14.35-AM.jpg

278 ms

Group-83.jpg

Group-83.jpg

355 ms

Screen-Shot-2022-08-17-at-2.43-1.jpg

Screen-Shot-2022-08-17-at-2.43-1.jpg

428 ms

Group-84.jpg

Group-84.jpg

526 ms

Group-61-1.jpg

Group-61-1.jpg

606 ms

Group-90.png

Group-90.png

405 ms

Sonya-Moda.png

Sonya-Moda.png

458 ms

Group-76.jpg

Group-76.jpg

495 ms

6A3D2D76-BF12-47B2-B0B3-86D19F2CBCBB.jpg

6A3D2D76-BF12-47B2-B0B3-86D19F2CBCBB.jpg

509 ms

Group-77.jpg

Group-77.jpg

567 ms

Screen-Shot-2022-08-29-at-9.28.16-am.jpg

Screen-Shot-2022-08-29-at-9.28.16-am.jpg

555 ms

Group-80.jpg

Group-80.jpg

676 ms

Group-65.jpg

Group-65.jpg

624 ms

Group-58.jpg

Group-58.jpg

630 ms

Group-87.jpg

Group-87.jpg

679 ms

Group-86.jpg

Group-86.jpg

690 ms

Chain-Social-Reception-18-1.jpg

Chain-Social-Reception-18-1.jpg

733 ms

Group-85.jpg

Group-85.jpg

735 ms

Group-62.jpg

Group-62.jpg

818 ms

2024-clients1DT@1.5x.png

2024-clients1DT@1.5x.png

824 ms

2024-clients2DT@1.5x.png

2024-clients2DT@1.5x.png

882 ms

2024-clients3DT@1.5x.png

2024-clients3DT@1.5x.png

809 ms

2024-clientsMOB1@1.5x.png

2024-clientsMOB1@1.5x.png

880 ms

2024-clientsMOB2@1.5x.png

2024-clientsMOB2@1.5x.png

879 ms

744886391

744886391

62 ms

font

font

99 ms

FontsFree-Net-ApercuRegular.ttf

FontsFree-Net-ApercuRegular.ttf

1022 ms

d

d

105 ms

et-divi-dynamic-tb-1386-tb-28-12-late.css

et-divi-dynamic-tb-1386-tb-28-12-late.css

734 ms

FontsFree-Net-ApercuRegular.ttf

FontsFree-Net-ApercuRegular.ttf

960 ms

2024-clientsMOB3@1.5x.png

2024-clientsMOB3@1.5x.png

766 ms

footrer-logos-DT-3.png

footrer-logos-DT-3.png

946 ms

social_vimeo-300x300.png

social_vimeo-300x300.png

742 ms

footer-logos_ticktok-300x300.png

footer-logos_ticktok-300x300.png

910 ms

social_linkedin-300x300.png

social_linkedin-300x300.png

669 ms

social_instagram-300x300.png

social_instagram-300x300.png

646 ms

social_facebook-300x300.png

social_facebook-300x300.png

787 ms

fender_analytics.739eafc699de20b4c3bb.js

fender_analytics.739eafc699de20b4c3bb.js

208 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

189 ms

runtime.de3587c9054d415a20c1.js

runtime.de3587c9054d415a20c1.js

165 ms

sharedUtils.52f9c435f5e232af1a21.js

sharedUtils.52f9c435f5e232af1a21.js

179 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

181 ms

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

181 ms

vendors~signup_forms.e707d6d405eecdf67185.js

vendors~signup_forms.e707d6d405eecdf67185.js

180 ms

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

188 ms

signup_forms.5828d30d7aa945da8745.js

signup_forms.5828d30d7aa945da8745.js

183 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

189 ms

post_identification_sync.39cdd7baee564a8037ee.js

post_identification_sync.39cdd7baee564a8037ee.js

189 ms

744886391

744886391

85 ms

Accessibility Review

chainsocial.com.au accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

chainsocial.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

chainsocial.com.au SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chainsocial.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Chainsocial.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chainsocial.com.au

Open Graph data is detected on the main page of Chain Social. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: